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Strategy Briefing

Alcoholic Drinks 2011 Part 2: Riding the Upsurge and Entering the Eye of the Storm

44 pages, Feb 2012

US$2,000

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About This Report

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While top line figures for the vast majority of alcoholic drinks categories are pointing in the direction of a sustained rebound, the global economy still teeters precariously on the brink of renewed crisis. Beer, wine and spirits are all posting gains on the back of emerging markets, at the same time that niche categories are scrambling for gains in the mature Western nations. Meanwhile, RTDs are capitalising on the off-trade’s ascent as market polarisation takes further hold.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

What this report includes

Up-to-the minute analysis of the latest trends in the industry
New product development, forecasts and other themes
Unique graphics and illustrated case studies
Most recent brand and company news
New insight into the size and shape of the market

Why buy this report

Clear, concise powerpoint format makes it easy to digest
Leading industry opinion keeps you abreast of latest news and trends
Forward-looking outlook on a category, market or issue affecting the industry
Latest five year forecasts assess how the market is predicted to develop
Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

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Introduction

Scope

Objectives of global briefing

Key findings

Beer

Beer: The calm after the storm

The precarious on versus off-trade balance

Lager: The unstable pricing equilibrium

Geographic diversification helps overcome economic headwinds

Top brands: Emerging market hopes and mature stagnation

Global prospects for beer remain largely sound

Wine

Wine: All eyes on Asia Pacific

On-trade sales creeping up, as modern grocery drives off-trade

Still light grape wine: The gravitational pull of Asia Pacific

The increasingly squeezed middle

Sparkling wine: Champagne follows its humbler sibling

Competitive landscape for wine becomes more fragmented

Leading brands: Mere drops in an ocean of wine

Global prospects for wine remain dependent on Asia Pacific

Spirits

Spirits: Post-recessionary buoyancy

The rise of market polarisation knows no boundaries

On-trade back on the ascent as specialists retailers hold tight

Odd ones out: Story, heritage and swimming against the tide

Spirits competitive landscape: Three’s a party

The rising tide of local spirits brands in emerging markets

Global prospects for spirits remain solid, thanks to India and China

RTDs and Cider

RTDs/high-strength premixes: In the right p lace at the right t ime

RTDs: Big retailers advance but impulse channels hold potential

Global prospects for RTDs/High-strength premixes

Cider: The apple of the alcoholic drinks industry’s eye

Cider/Perry: Up, up and away

Global cider prospects remain positive as premiumisation continues

Final Conclusions

Cautious optimism prevails throughout most of 2011

2011: The off versus on-trade dichotomy for alcoholic drinks

Opportunities for affordable alcoholic drinks

Key recommendations by category

Report Definitions

Report terminology

Product category definitions

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Megatrends

Strategy Briefing

Alcoholic Drinks 2011 Part 2: Riding the Upsurge and Entering the Eye of the Storm

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

What this report includes

Why buy this report

Delivery format

Want to find out more about this report?

Table of Contents

Introduction

Scope

Objectives of global briefing

Key findings

Beer

Beer: The calm after the storm

The precarious on versus off-trade balance

Lager: The unstable pricing equilibrium

Geographic diversification helps overcome economic headwinds

Top brands: Emerging market hopes and mature stagnation

Global prospects for beer remain largely sound

Wine

Wine: All eyes on Asia Pacific

On-trade sales creeping up, as modern grocery drives off-trade

Still light grape wine: The gravitational pull of Asia Pacific

The increasingly squeezed middle

Sparkling wine: Champagne follows its humbler sibling

Competitive landscape for wine becomes more fragmented

Leading brands: Mere drops in an ocean of wine

Global prospects for wine remain dependent on Asia Pacific

Spirits

Spirits: Post-recessionary buoyancy

The rise of market polarisation knows no boundaries

On-trade back on the ascent as specialists retailers hold tight

Odd ones out: Story, heritage and swimming against the tide

Spirits competitive landscape: Three’s a party

The rising tide of local spirits brands in emerging markets

Global prospects for spirits remain solid, thanks to India and China

RTDs and Cider

RTDs/high-strength premixes: In the right p lace at the right t ime

RTDs: Big retailers advance but impulse channels hold potential

Global prospects for RTDs/High-strength premixes

Cider: The apple of the alcoholic drinks industry’s eye

Cider/Perry: Up, up and away

Global cider prospects remain positive as premiumisation continues

Final Conclusions

Cautious optimism prevails throughout most of 2011

2011: The off versus on-trade dichotomy for alcoholic drinks

Opportunities for affordable alcoholic drinks

Key recommendations by category

Report Definitions

Report terminology

Product category definitions

Why buy this report?

Want to find out more about this report?

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