Alcoholic Drinks 2011 Part 2: Riding the Upsurge and Entering the Eye of the Storm

Introduction

Scope

Objectives of global briefing

Key findings

Beer

Beer: The calm after the storm

The precarious on versus off-trade balance

Lager: The unstable pricing equilibrium

Geographic diversification helps overcome economic headwinds

Top brands: Emerging market hopes and mature stagnation

Global prospects for beer remain largely sound

Wine

Wine: All eyes on Asia Pacific

On-trade sales creeping up, as modern grocery drives off-trade

Still light grape wine: The gravitational pull of Asia Pacific

The increasingly squeezed middle

Sparkling wine: Champagne follows its humbler sibling

Competitive landscape for wine becomes more fragmented

Leading brands: Mere drops in an ocean of wine

Global prospects for wine remain dependent on Asia Pacific

Spirits

Spirits: Post-recessionary buoyancy

The rise of market polarisation knows no boundaries

On-trade back on the ascent as specialists retailers hold tight

Odd ones out: Story, heritage and swimming against the tide

Spirits competitive landscape: Three’s a party

The rising tide of local spirits brands in emerging markets

Global prospects for spirits remain solid, thanks to India and China

RTDs and Cider

RTDs/high-strength premixes: In the right p lace at the right t ime

RTDs: Big retailers advance but impulse channels hold potential

Global prospects for RTDs/High-strength premixes

Cider: The apple of the alcoholic drinks industry’s eye

Cider/Perry: Up, up and away

Global cider prospects remain positive as premiumisation continues

Final Conclusions

Cautious optimism prevails throughout most of 2011

2011: The off versus on-trade dichotomy for alcoholic drinks

Opportunities for affordable alcoholic drinks

Key recommendations by category

Report Definitions

Report terminology

Product category definitions

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