Alcoholic Drinks: From Mad Men to Westworld?

Introduction

Key findings

The Story So Far

From Mad Men to Westworld ?

The Mad Men effect: The method behind the madness

Post-traditionalist innovation

Still relevant: Flavours, premiumisation , healthier alternatives

From Grape Stories to Great Stories

The narrative makes the brand

Positioning is everything

Intoxicating narratives

Blue sky thinking in a bottle

Soda’s Hard Side, Spirits’ Softer Side

Occasions, health concerns and a sweeter palate

Soft inspiration

Spirited away

Cannabis Cocktail

Symbiosis or antagonism?

Cannabis Cocktail

Hometainment and The Rise of Internet of Drinks

Rise of the machines

Internet of drinks?

Amazon’s efforts evolve from one-click ordering to auto replenishment.

Commerce applications within the “Internet of Things” ecosystem

Blend your own wine

Premium cocktail on demand

From micro to nano ?

Customise your drink

Learnings from the coffee pod market: Double-digit growth is over

Pods remain very much a developed world phenomenon

Drinking in a Virtual Universe

Beyond the on- vs off-trade dilemma

The nuclear option

Experiential marketing goes virtual

Vast majority of headsets sold in North America and Western Europe

Conclusions

An industry in flux

---