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Alcoholic Drinks in Bangalore

July 2017

Higher disposable incomes and exposure to international culture have led to a boom in the alcoholic beverages industry in Bangalore. While whiskies remains the biggest alcoholic drinks category, beer and wine are also becoming increasingly popular. As traditional retail outlets continue to drive sales, the concept of modern aisle-based retailing is catching up in the city. To cater to the evolving preferences of consumers, brand manufacturers keep innovating and introducing new flavours and drin

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Our Alcoholic Drinks highlights the most recent trends and developments in 6 major industries. This major new product line analyses business opportunities and challenges that exist for these industries at a city market level. 
Bangalore: Population growth prompted by migration
Consumer profile : Increased income, acceptance of social drinking
Key findings
Microbreweries cater to growing demand for craft beers
Pubs often host entertainment events to attract bigger crowds
While traditional stores continue to drive volume sales…
…modern aisle-based retailing is gaining popularity
High penetration of carton packaging for smaller pack sizes
Innovation: Honey-flavoured whisky and fruit beers
Innovation: Wine-based cocktails and tea as ingredient
United Spirits Limited
Madhuloka Liquor Boutique
Toit Brewpub
Key takeaways


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