Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

City Market Report

Alcoholic Drinks in Beijing

Sep 2017

US$375

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Driven by a strong drinking culture, alcoholic drinks remain in great demand in Beijing. Other spirits, also called Chinese spirits or baijiu, is the most favourite, as it has long been produced and consumed in the city. With lower prices, local brands such as Niulanshan and Yanjing Beer are warmly-accepted by consumers. Meanwhile, imported spirits and wine products are becoming popular among younger generations, but they are mainly consumed in bars or restaurants instead of at home.

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Our Alcoholic Drinks City level reports highlights the most recent trends and developments in Beijing, and contrasts these with China as a whole.

This major new report series refines our data and analysis further to city level trends, helping you examine business opportunities and challenges that exist for these industries at a city market level.

Want to find out more about this report?

Request more information

Introduction

Beijing: Well known for long history and environmental pollution

Consumer profile: Health-sensitive, practical and culture-orientated

A typical occasion

Key findings

Chinese spirits ( baijiu ): Widely distributed with various options

Chinese spirits ( baijiu ): Traditional alcoholic drinks in the city

Lower price of local brands drives vigorous growth

Local brands: Enjoy high customer loyalty

High-end supermarkets focus on imported brands

Convenience stores grow rapidly

Bars/pubs become a major channel for alcoholic drinks

Bars/pubs particularly attract local younger generations

Niulanshan Distillery Co Ltd

Beijing Yanjing Brewery Co Ltd

Beijing Dragon Seal Wines Co Ltd

Key takeaways

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

City Market Report

Alcoholic Drinks in Beijing

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Introduction

Beijing: Well known for long history and environmental pollution

Consumer profile: Health-sensitive, practical and culture-orientated

A typical occasion

Key findings

Chinese spirits ( baijiu ): Widely distributed with various options

Chinese spirits ( baijiu ): Traditional alcoholic drinks in the city

Lower price of local brands drives vigorous growth

Local brands: Enjoy high customer loyalty

High-end supermarkets focus on imported brands

Convenience stores grow rapidly

Bars/pubs become a major channel for alcoholic drinks

Bars/pubs particularly attract local younger generations

Niulanshan Distillery Co Ltd

Beijing Yanjing Brewery Co Ltd

Beijing Dragon Seal Wines Co Ltd

Key takeaways

Why buy this report?

Want to find out more about this report?

Recently Viewed

Recently Viewed

Megatrends

City Market Report

Alcoholic Drinks in Beijing

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Introduction

Beijing: Well known for long history and environmental pollution

Consumer profile: Health-sensitive, practical and culture-orientated

A typical occasion

Key findings

Chinese spirits ( baijiu ): Widely distributed with various options

Chinese spirits ( baijiu ): Traditional alcoholic drinks in the city

Lower price of local brands drives vigorous growth

Local brands: Enjoy high customer loyalty

High-end supermarkets focus on imported brands

Convenience stores grow rapidly

Bars/pubs become a major channel for alcoholic drinks

Bars/pubs particularly attract local younger generations

Niulanshan Distillery Co Ltd

Beijing Yanjing Brewery Co Ltd

Beijing Dragon Seal Wines Co Ltd

Key takeaways

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Strategy Reports

Country Reports

Recently Viewed

Complete Catalogue

Strategy Reports

Country Reports