The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreSep 2017
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Driven by a strong drinking culture, alcoholic drinks remain in great demand in Beijing. Other spirits, also called Chinese spirits or baijiu, is the most favourite, as it has long been produced and consumed in the city. With lower prices, local brands such as Niulanshan and Yanjing Beer are warmly-accepted by consumers. Meanwhile, imported spirits and wine products are becoming popular among younger generations, but they are mainly consumed in bars or restaurants instead of at home.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Our Alcoholic Drinks City level reports highlights the most recent trends and developments in Beijing, and contrasts these with China as a whole.
This major new report series refines our data and analysis further to city level trends, helping you examine business opportunities and challenges that exist for these industries at a city market level.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.