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City Market Report
Alcoholic Drinks in Beijing
18 pages, Sep 2017
US$375
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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Driven by a strong drinking culture, alcoholic drinks remain in great demand in Beijing. Other spirits, also called Chinese spirits or baijiu, is the most favourite, as it has long been produced and consumed in the city. With lower prices, local brands such as Niulanshan and Yanjing Beer are warmly-accepted by consumers. Meanwhile, imported spirits and wine products are becoming popular among younger generations, but they are mainly consumed in bars or restaurants instead of at home.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Our Alcoholic Drinks City level reports highlights the most recent trends and developments in Beijing, and contrasts these with China as a whole.
This major new report series refines our data and analysis further to city level trends, helping you examine business opportunities and challenges that exist for these industries at a city market level.
Want to find out more about this report?
Request more informationTable of Contents
Introduction
Beijing: Well known for long history and environmental pollution
Consumer profile: Health-sensitive, practical and culture-orientated
A typical occasion
Key findings
Chinese spirits ( baijiu ): Widely distributed with various options
Chinese spirits ( baijiu ): Traditional alcoholic drinks in the city
Lower price of local brands drives vigorous growth
Local brands: Enjoy high customer loyalty
High-end supermarkets focus on imported brands
Convenience stores grow rapidly
Bars/pubs become a major channel for alcoholic drinks
Bars/pubs particularly attract local younger generations
Niulanshan Distillery Co Ltd
Beijing Yanjing Brewery Co Ltd
Beijing Dragon Seal Wines Co Ltd
Key takeaways
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
Strategy Reports
- Global Overview of Consumer Expenditure in Cities | Mar 2018
- Green Buying Behaviour: Global Online Survey | Mar 2012
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- Global FMCG Trends in 2009 and 2010: Legacy of the Downturn | Sep 2010
- The Way We Eat Now | Nov 2008
- Big World: Impact of the Obesity Pandemic on Global Marketing Strategies | Jun 2008
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
- Shopping for Pleasure: The Development of Shopping as a Leisure Pursuit | May 2008
Country Reports
- Alcoholic Drinks in Algeria | Jun 2018
- Alcoholic Drinks in Angola | Jun 2018
- Alcoholic Drinks in Argentina | Jun 2018
- Alcoholic Drinks in Australia | Jun 2018
- Alcoholic Drinks in Austria | Jun 2018
- Alcoholic Drinks in Azerbaijan | Jun 2018
- Alcoholic Drinks in Bangladesh | Jun 2018
- Alcoholic Drinks in Belarus | Jun 2018
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- Alcoholic Drinks in Chile | Jul 2018
- Alcoholic Drinks in China | Jun 2018
- Alcoholic Drinks in Colombia | Jun 2018
- Alcoholic Drinks in Costa Rica | Jul 2018
- Alcoholic Drinks in Côte d'Ivoire | Jun 2018
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- Alcoholic Drinks in Denmark | Jun 2018
- Alcoholic Drinks in Dominican Republic | Jul 2018
- Alcoholic Drinks in Ecuador | Jun 2018
- Alcoholic Drinks in Egypt | Jun 2018
- Alcoholic Drinks in El Salvador | Jun 2018
- Alcoholic Drinks in Estonia | Jun 2018
- Alcoholic Drinks in Ethiopia | Jun 2018
- Alcoholic Drinks in Finland | Jun 2018
- Alcoholic Drinks in France | Jun 2018
- Alcoholic Drinks in Georgia | Jun 2018
- Alcoholic Drinks in Germany | Jun 2018
- Alcoholic Drinks in Ghana | Jun 2018
- Alcoholic Drinks in Greece | Jun 2018
- Alcoholic Drinks in Guatemala | Jul 2018
- Alcoholic Drinks in Honduras | Jun 2018
- Alcoholic Drinks in Hong Kong, China | Jun 2018
- Alcoholic Drinks in Hungary | Jun 2018
- Alcoholic Drinks in India | Jun 2018
- Alcoholic Drinks in Indonesia | Jun 2018
- Alcoholic Drinks in Iraq | Jun 2018
- Alcoholic Drinks in Ireland | Jun 2018
- Alcoholic Drinks in Israel | Jun 2018
- Alcoholic Drinks in Italy | Jun 2018
- Alcoholic Drinks in Japan | Jun 2018
- Alcoholic Drinks in Jordan | Jun 2018
- Alcoholic Drinks in Kazakhstan | Jun 2018
- Alcoholic Drinks in Kenya | Jun 2018
- Alcoholic Drinks in Kuwait | Jun 2018
- Alcoholic Drinks in Laos | Jun 2018
- Alcoholic Drinks in Latvia | Jun 2018
- Alcoholic Drinks in Lebanon | Jun 2018
- Alcoholic Drinks in Lithuania | Jun 2018
- Alcoholic Drinks in Macedonia | Jun 2018
- Alcoholic Drinks in Malaysia | Jun 2018
- Alcoholic Drinks in Mexico | Jun 2018
- Alcoholic Drinks in Morocco | Jun 2018
- Alcoholic Drinks in Myanmar | Jun 2018
- Alcoholic Drinks in New Zealand | Jun 2018
- Alcoholic Drinks in Nigeria | Jun 2018
- Alcoholic Drinks in Norway | Jun 2018
- Alcoholic Drinks in Oman | Jun 2018
- Alcoholic Drinks in Pakistan | May 2018
- Alcoholic Drinks in Panama | Jun 2018
- Alcoholic Drinks in Paraguay | Jun 2018
- Alcoholic Drinks in Peru | Jun 2018
- Alcoholic Drinks in Poland | Jun 2018
- Alcoholic Drinks in Portugal | Jun 2018
- Alcoholic Drinks in Qatar | Jul 2018
- Alcoholic Drinks in Romania | Jun 2018
- Alcoholic Drinks in Russia | Jun 2018
- Alcoholic Drinks in Saudi Arabia | Jun 2018
- Alcoholic Drinks in Serbia | Jun 2018
- Alcoholic Drinks in Singapore | Jun 2018
- Alcoholic Drinks in Slovakia | Jun 2018
- Alcoholic Drinks in Slovenia | Jun 2018
- Alcoholic Drinks in South Africa | Jun 2018
- Alcoholic Drinks in South Korea | Jun 2018
- Alcoholic Drinks in Spain | Jun 2018
- Alcoholic Drinks in Sri Lanka | Jun 2018
- Alcoholic Drinks in Sweden | Jun 2018
- Alcoholic Drinks in Switzerland | Jun 2018
- Alcoholic Drinks in Taiwan | Jun 2018
- Alcoholic Drinks in Tanzania | Jun 2018
- Alcoholic Drinks in Thailand | Jun 2018
- Alcoholic Drinks in the Czech Republic | Jun 2018
- Alcoholic Drinks in the Netherlands | Jun 2018
- Alcoholic Drinks in the Philippines | Jun 2018
- Alcoholic Drinks in the United Arab Emirates | Jun 2018
- Alcoholic Drinks in the United Kingdom | Jun 2018
- Alcoholic Drinks in the US | Jun 2018
- Alcoholic Drinks in Tunisia | Jun 2018
- Alcoholic Drinks in Turkey | Jun 2018
- Alcoholic Drinks in Uganda | Jun 2018
- Alcoholic Drinks in Ukraine | Jun 2018
- Alcoholic Drinks in Uruguay | Jun 2018
- Alcoholic Drinks in Uzbekistan | Jun 2018
- Alcoholic Drinks in Venezuela | Jun 2018
- Alcoholic Drinks in Vietnam | Jun 2018
Complete Catalogue
Strategy Reports
- Global Overview of Consumer Expenditure in Cities | Mar 2018
- Green Buying Behaviour: Global Online Survey | Mar 2012
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- Global FMCG Trends in 2009 and 2010: Legacy of the Downturn | Sep 2010
- The Way We Eat Now | Nov 2008
- Big World: Impact of the Obesity Pandemic on Global Marketing Strategies | Jun 2008
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
- Shopping for Pleasure: The Development of Shopping as a Leisure Pursuit | May 2008
Country Reports
- Alcoholic Drinks in Algeria | Jun 2018
- Alcoholic Drinks in Angola | Jun 2018
- Alcoholic Drinks in Argentina | Jun 2018
- Alcoholic Drinks in Australia | Jun 2018
- Alcoholic Drinks in Austria | Jun 2018
- Alcoholic Drinks in Azerbaijan | Jun 2018
- Alcoholic Drinks in Bangladesh | Jun 2018
- Alcoholic Drinks in Belarus | Jun 2018
- Alcoholic Drinks in Belgium | Jun 2018
- Alcoholic Drinks in Bolivia | Jun 2018
- Alcoholic Drinks in Bosnia-Herzegovina | Jun 2018
- Alcoholic Drinks in Brazil | Jun 2018
- Alcoholic Drinks in Bulgaria | Jun 2018
- Alcoholic Drinks in Cambodia | Jun 2018
- Alcoholic Drinks in Cameroon | Jun 2018
- Alcoholic Drinks in Canada | Jul 2018
- Alcoholic Drinks in Chile | Jul 2018
- Alcoholic Drinks in China | Jun 2018
- Alcoholic Drinks in Colombia | Jun 2018
- Alcoholic Drinks in Costa Rica | Jul 2018
- Alcoholic Drinks in Côte d'Ivoire | Jun 2018
- Alcoholic Drinks in Croatia | Jun 2018
- Alcoholic Drinks in Denmark | Jun 2018
- Alcoholic Drinks in Dominican Republic | Jul 2018
- Alcoholic Drinks in Ecuador | Jun 2018
- Alcoholic Drinks in Egypt | Jun 2018
- Alcoholic Drinks in El Salvador | Jun 2018
- Alcoholic Drinks in Estonia | Jun 2018
- Alcoholic Drinks in Ethiopia | Jun 2018
- Alcoholic Drinks in Finland | Jun 2018
- Alcoholic Drinks in France | Jun 2018
- Alcoholic Drinks in Georgia | Jun 2018
- Alcoholic Drinks in Germany | Jun 2018
- Alcoholic Drinks in Ghana | Jun 2018
- Alcoholic Drinks in Greece | Jun 2018
- Alcoholic Drinks in Guatemala | Jul 2018
- Alcoholic Drinks in Honduras | Jun 2018
- Alcoholic Drinks in Hong Kong, China | Jun 2018
- Alcoholic Drinks in Hungary | Jun 2018
- Alcoholic Drinks in India | Jun 2018
- Alcoholic Drinks in Indonesia | Jun 2018
- Alcoholic Drinks in Iraq | Jun 2018
- Alcoholic Drinks in Ireland | Jun 2018
- Alcoholic Drinks in Israel | Jun 2018
- Alcoholic Drinks in Italy | Jun 2018
- Alcoholic Drinks in Japan | Jun 2018
- Alcoholic Drinks in Jordan | Jun 2018
- Alcoholic Drinks in Kazakhstan | Jun 2018
- Alcoholic Drinks in Kenya | Jun 2018
- Alcoholic Drinks in Kuwait | Jun 2018
- Alcoholic Drinks in Laos | Jun 2018
- Alcoholic Drinks in Latvia | Jun 2018
- Alcoholic Drinks in Lebanon | Jun 2018
- Alcoholic Drinks in Lithuania | Jun 2018
- Alcoholic Drinks in Macedonia | Jun 2018
- Alcoholic Drinks in Malaysia | Jun 2018
- Alcoholic Drinks in Mexico | Jun 2018
- Alcoholic Drinks in Morocco | Jun 2018
- Alcoholic Drinks in Myanmar | Jun 2018
- Alcoholic Drinks in New Zealand | Jun 2018
- Alcoholic Drinks in Nigeria | Jun 2018
- Alcoholic Drinks in Norway | Jun 2018
- Alcoholic Drinks in Oman | Jun 2018
- Alcoholic Drinks in Pakistan | May 2018
- Alcoholic Drinks in Panama | Jun 2018
- Alcoholic Drinks in Paraguay | Jun 2018
- Alcoholic Drinks in Peru | Jun 2018
- Alcoholic Drinks in Poland | Jun 2018
- Alcoholic Drinks in Portugal | Jun 2018
- Alcoholic Drinks in Qatar | Jul 2018
- Alcoholic Drinks in Romania | Jun 2018
- Alcoholic Drinks in Russia | Jun 2018
- Alcoholic Drinks in Saudi Arabia | Jun 2018
- Alcoholic Drinks in Serbia | Jun 2018
- Alcoholic Drinks in Singapore | Jun 2018
- Alcoholic Drinks in Slovakia | Jun 2018
- Alcoholic Drinks in Slovenia | Jun 2018
- Alcoholic Drinks in South Africa | Jun 2018
- Alcoholic Drinks in South Korea | Jun 2018
- Alcoholic Drinks in Spain | Jun 2018
- Alcoholic Drinks in Sri Lanka | Jun 2018
- Alcoholic Drinks in Sweden | Jun 2018
- Alcoholic Drinks in Switzerland | Jun 2018
- Alcoholic Drinks in Taiwan | Jun 2018
- Alcoholic Drinks in Tanzania | Jun 2018
- Alcoholic Drinks in Thailand | Jun 2018
- Alcoholic Drinks in the Czech Republic | Jun 2018
- Alcoholic Drinks in the Netherlands | Jun 2018
- Alcoholic Drinks in the Philippines | Jun 2018
- Alcoholic Drinks in the United Arab Emirates | Jun 2018
- Alcoholic Drinks in the United Kingdom | Jun 2018
- Alcoholic Drinks in the US | Jun 2018
- Alcoholic Drinks in Tunisia | Jun 2018
- Alcoholic Drinks in Turkey | Jun 2018
- Alcoholic Drinks in Uganda | Jun 2018
- Alcoholic Drinks in Ukraine | Jun 2018
- Alcoholic Drinks in Uruguay | Jun 2018
- Alcoholic Drinks in Uzbekistan | Jun 2018
- Alcoholic Drinks in Venezuela | Jun 2018
- Alcoholic Drinks in Vietnam | Jun 2018