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As always, if you have questions or issues, please contact us at info@euromonitor.comCity Market Report
Alcoholic Drinks in Beijing
18 pages, Sep 2017
US$375
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Driven by a strong drinking culture, alcoholic drinks remain in great demand in Beijing. Other spirits, also called Chinese spirits or baijiu, is the most favourite, as it has long been produced and consumed in the city. With lower prices, local brands such as Niulanshan and Yanjing Beer are warmly-accepted by consumers. Meanwhile, imported spirits and wine products are becoming popular among younger generations, but they are mainly consumed in bars or restaurants instead of at home.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Our Alcoholic Drinks City level reports highlights the most recent trends and developments in Beijing, and contrasts these with China as a whole.
This major new report series refines our data and analysis further to city level trends, helping you examine business opportunities and challenges that exist for these industries at a city market level.
Want to find out more about this report?
Request more informationTable of Contents
Introduction
Beijing: Well known for long history and environmental pollution
Consumer profile: Health-sensitive, practical and culture-orientated
A typical occasion
Key findings
Chinese spirits ( baijiu ): Widely distributed with various options
Chinese spirits ( baijiu ): Traditional alcoholic drinks in the city
Lower price of local brands drives vigorous growth
Local brands: Enjoy high customer loyalty
High-end supermarkets focus on imported brands
Convenience stores grow rapidly
Bars/pubs become a major channel for alcoholic drinks
Bars/pubs particularly attract local younger generations
Niulanshan Distillery Co Ltd
Beijing Yanjing Brewery Co Ltd
Beijing Dragon Seal Wines Co Ltd
Key takeaways
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
Strategy Reports
- Global Overview of Consumer Expenditure in Cities | Mar 2018
- Green Buying Behaviour: Global Online Survey | Mar 2012
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- Global FMCG Trends in 2009 and 2010: Legacy of the Downturn | Sep 2010
- The Way We Eat Now | Nov 2008
- Big World: Impact of the Obesity Pandemic on Global Marketing Strategies | Jun 2008
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
- Shopping for Pleasure: The Development of Shopping as a Leisure Pursuit | May 2008
Country Reports
- Alcoholic Drinks in Algeria | Jul 2019
- Alcoholic Drinks in Angola | Jun 2019
- Alcoholic Drinks in Argentina | Jul 2019
- Alcoholic Drinks in Australia | Jul 2019
- Alcoholic Drinks in Austria | Jul 2019
- Alcoholic Drinks in Azerbaijan | Jul 2019
- Alcoholic Drinks in Bangladesh | Jun 2019
- Alcoholic Drinks in Belarus | Jul 2019
- Alcoholic Drinks in Belgium | Jul 2019
- Alcoholic Drinks in Bolivia | Aug 2019
- Alcoholic Drinks in Bosnia and Herzegovina | Jul 2019
- Alcoholic Drinks in Bosnia-Herzegovina | Jun 2019
- Alcoholic Drinks in Brazil | Jul 2019
- Alcoholic Drinks in Bulgaria | Jul 2019
- Alcoholic Drinks in Cambodia | Jun 2019
- Alcoholic Drinks in Cameroon | Jul 2019
- Alcoholic Drinks in Canada | Jul 2019
- Alcoholic Drinks in Chile | Jul 2019
- Alcoholic Drinks in China | Jul 2019
- Alcoholic Drinks in Colombia | Aug 2019
- Alcoholic Drinks in Costa Rica | Jul 2019
- Alcoholic Drinks in Côte d'Ivoire | Jun 2019
- Alcoholic Drinks in Croatia | Aug 2019
- Alcoholic Drinks in Denmark | Jul 2019
- Alcoholic Drinks in Dominican Republic | Jul 2019
- Alcoholic Drinks in Ecuador | Jul 2019
- Alcoholic Drinks in Egypt | Jul 2019
- Alcoholic Drinks in El Salvador | Jun 2019
- Alcoholic Drinks in Estonia | Jul 2019
- Alcoholic Drinks in Ethiopia | Jun 2019
- Alcoholic Drinks in Finland | Jul 2019
- Alcoholic Drinks in France | Jul 2019
- Alcoholic Drinks in Georgia | Jul 2019
- Alcoholic Drinks in Germany | Jul 2019
- Alcoholic Drinks in Ghana | Jun 2019
- Alcoholic Drinks in Greece | Jul 2019
- Alcoholic Drinks in Guatemala | Jul 2019
- Alcoholic Drinks in Honduras | Jun 2019
- Alcoholic Drinks in Hong Kong, China | Jul 2019
- Alcoholic Drinks in Hungary | Jul 2019
- Alcoholic Drinks in India | Jul 2019
- Alcoholic Drinks in Indonesia | Jul 2019
- Alcoholic Drinks in Iraq | Jun 2019
- Alcoholic Drinks in Ireland | Jul 2019
- Alcoholic Drinks in Israel | Jul 2019
- Alcoholic Drinks in Italy | Jul 2019
- Alcoholic Drinks in Japan | Jul 2019
- Alcoholic Drinks in Jordan | Jun 2019
- Alcoholic Drinks in Kazakhstan | Jul 2019
- Alcoholic Drinks in Kenya | Jul 2019
- Alcoholic Drinks in Kuwait | Jun 2019
- Alcoholic Drinks in Laos | Jun 2019
- Alcoholic Drinks in Latvia | Jul 2019
- Alcoholic Drinks in Lebanon | Jun 2019
- Alcoholic Drinks in Lithuania | Jul 2019
- Alcoholic Drinks in Macedonia | Jun 2018
- Alcoholic Drinks in Malaysia | Jul 2019
- Alcoholic Drinks in Mexico | Jul 2019
- Alcoholic Drinks in Morocco | Jul 2019
- Alcoholic Drinks in Myanmar | Jun 2019
- Alcoholic Drinks in New Zealand | Jul 2019
- Alcoholic Drinks in Nigeria | Jul 2019
- Alcoholic Drinks in North Macedonia | Jul 2019
- Alcoholic Drinks in Norway | Jul 2019
- Alcoholic Drinks in Oman | Jun 2019
- Alcoholic Drinks in Pakistan | Jul 2019
- Alcoholic Drinks in Panama | Jun 2019
- Alcoholic Drinks in Paraguay | Jun 2019
- Alcoholic Drinks in Peru | Jul 2019
- Alcoholic Drinks in Poland | Jul 2019
- Alcoholic Drinks in Portugal | Jul 2019
- Alcoholic Drinks in Qatar | Jun 2019
- Alcoholic Drinks in Romania | Jul 2019
- Alcoholic Drinks in Russia | Jul 2019
- Alcoholic Drinks in Saudi Arabia | Jul 2019
- Alcoholic Drinks in Serbia | Jul 2019
- Alcoholic Drinks in Singapore | Jul 2019
- Alcoholic Drinks in Slovakia | Jul 2019
- Alcoholic Drinks in Slovenia | Jul 2019
- Alcoholic Drinks in South Africa | Jul 2019
- Alcoholic Drinks in South Korea | Jul 2019
- Alcoholic Drinks in Spain | Jul 2019
- Alcoholic Drinks in Sri Lanka | Jun 2019
- Alcoholic Drinks in Sweden | Jul 2019
- Alcoholic Drinks in Switzerland | Jul 2019
- Alcoholic Drinks in Taiwan | Jul 2019
- Alcoholic Drinks in Tanzania | Jun 2019
- Alcoholic Drinks in Thailand | Jul 2019
- Alcoholic Drinks in the Czech Republic | Jul 2019
- Alcoholic Drinks in the Netherlands | Jul 2019
- Alcoholic Drinks in the Philippines | Jul 2019
- Alcoholic Drinks in the United Arab Emirates | Jul 2019
- Alcoholic Drinks in the United Kingdom | Jul 2019
- Alcoholic Drinks in the US | Jul 2019
- Alcoholic Drinks in Tunisia | Jul 2019
- Alcoholic Drinks in Turkey | Jul 2019
- Alcoholic Drinks in Uganda | Jun 2019
- Alcoholic Drinks in Ukraine | Jul 2019
- Alcoholic Drinks in Uruguay | Jul 2019
- Alcoholic Drinks in Uzbekistan | Jul 2019
- Alcoholic Drinks in Venezuela | Jun 2018
- Alcoholic Drinks in Vietnam | Jul 2019
Complete Catalogue
Strategy Reports
- Global Overview of Consumer Expenditure in Cities | Mar 2018
- Green Buying Behaviour: Global Online Survey | Mar 2012
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- Global FMCG Trends in 2009 and 2010: Legacy of the Downturn | Sep 2010
- The Way We Eat Now | Nov 2008
- Big World: Impact of the Obesity Pandemic on Global Marketing Strategies | Jun 2008
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
- Shopping for Pleasure: The Development of Shopping as a Leisure Pursuit | May 2008
Country Reports
- Alcoholic Drinks in Algeria | Jul 2019
- Alcoholic Drinks in Angola | Jun 2019
- Alcoholic Drinks in Argentina | Jul 2019
- Alcoholic Drinks in Australia | Jul 2019
- Alcoholic Drinks in Austria | Jul 2019
- Alcoholic Drinks in Azerbaijan | Jul 2019
- Alcoholic Drinks in Bangladesh | Jun 2019
- Alcoholic Drinks in Belarus | Jul 2019
- Alcoholic Drinks in Belgium | Jul 2019
- Alcoholic Drinks in Bolivia | Aug 2019
- Alcoholic Drinks in Bosnia and Herzegovina | Jul 2019
- Alcoholic Drinks in Bosnia-Herzegovina | Jun 2019
- Alcoholic Drinks in Brazil | Jul 2019
- Alcoholic Drinks in Bulgaria | Jul 2019
- Alcoholic Drinks in Cambodia | Jun 2019
- Alcoholic Drinks in Cameroon | Jul 2019
- Alcoholic Drinks in Canada | Jul 2019
- Alcoholic Drinks in Chile | Jul 2019
- Alcoholic Drinks in China | Jul 2019
- Alcoholic Drinks in Colombia | Aug 2019
- Alcoholic Drinks in Costa Rica | Jul 2019
- Alcoholic Drinks in Côte d'Ivoire | Jun 2019
- Alcoholic Drinks in Croatia | Aug 2019
- Alcoholic Drinks in Denmark | Jul 2019
- Alcoholic Drinks in Dominican Republic | Jul 2019
- Alcoholic Drinks in Ecuador | Jul 2019
- Alcoholic Drinks in Egypt | Jul 2019
- Alcoholic Drinks in El Salvador | Jun 2019
- Alcoholic Drinks in Estonia | Jul 2019
- Alcoholic Drinks in Ethiopia | Jun 2019
- Alcoholic Drinks in Finland | Jul 2019
- Alcoholic Drinks in France | Jul 2019
- Alcoholic Drinks in Georgia | Jul 2019
- Alcoholic Drinks in Germany | Jul 2019
- Alcoholic Drinks in Ghana | Jun 2019
- Alcoholic Drinks in Greece | Jul 2019
- Alcoholic Drinks in Guatemala | Jul 2019
- Alcoholic Drinks in Honduras | Jun 2019
- Alcoholic Drinks in Hong Kong, China | Jul 2019
- Alcoholic Drinks in Hungary | Jul 2019
- Alcoholic Drinks in India | Jul 2019
- Alcoholic Drinks in Indonesia | Jul 2019
- Alcoholic Drinks in Iraq | Jun 2019
- Alcoholic Drinks in Ireland | Jul 2019
- Alcoholic Drinks in Israel | Jul 2019
- Alcoholic Drinks in Italy | Jul 2019
- Alcoholic Drinks in Japan | Jul 2019
- Alcoholic Drinks in Jordan | Jun 2019
- Alcoholic Drinks in Kazakhstan | Jul 2019
- Alcoholic Drinks in Kenya | Jul 2019
- Alcoholic Drinks in Kuwait | Jun 2019
- Alcoholic Drinks in Laos | Jun 2019
- Alcoholic Drinks in Latvia | Jul 2019
- Alcoholic Drinks in Lebanon | Jun 2019
- Alcoholic Drinks in Lithuania | Jul 2019
- Alcoholic Drinks in Macedonia | Jun 2018
- Alcoholic Drinks in Malaysia | Jul 2019
- Alcoholic Drinks in Mexico | Jul 2019
- Alcoholic Drinks in Morocco | Jul 2019
- Alcoholic Drinks in Myanmar | Jun 2019
- Alcoholic Drinks in New Zealand | Jul 2019
- Alcoholic Drinks in Nigeria | Jul 2019
- Alcoholic Drinks in North Macedonia | Jul 2019
- Alcoholic Drinks in Norway | Jul 2019
- Alcoholic Drinks in Oman | Jun 2019
- Alcoholic Drinks in Pakistan | Jul 2019
- Alcoholic Drinks in Panama | Jun 2019
- Alcoholic Drinks in Paraguay | Jun 2019
- Alcoholic Drinks in Peru | Jul 2019
- Alcoholic Drinks in Poland | Jul 2019
- Alcoholic Drinks in Portugal | Jul 2019
- Alcoholic Drinks in Qatar | Jun 2019
- Alcoholic Drinks in Romania | Jul 2019
- Alcoholic Drinks in Russia | Jul 2019
- Alcoholic Drinks in Saudi Arabia | Jul 2019
- Alcoholic Drinks in Serbia | Jul 2019
- Alcoholic Drinks in Singapore | Jul 2019
- Alcoholic Drinks in Slovakia | Jul 2019
- Alcoholic Drinks in Slovenia | Jul 2019
- Alcoholic Drinks in South Africa | Jul 2019
- Alcoholic Drinks in South Korea | Jul 2019
- Alcoholic Drinks in Spain | Jul 2019
- Alcoholic Drinks in Sri Lanka | Jun 2019
- Alcoholic Drinks in Sweden | Jul 2019
- Alcoholic Drinks in Switzerland | Jul 2019
- Alcoholic Drinks in Taiwan | Jul 2019
- Alcoholic Drinks in Tanzania | Jun 2019
- Alcoholic Drinks in Thailand | Jul 2019
- Alcoholic Drinks in the Czech Republic | Jul 2019
- Alcoholic Drinks in the Netherlands | Jul 2019
- Alcoholic Drinks in the Philippines | Jul 2019
- Alcoholic Drinks in the United Arab Emirates | Jul 2019
- Alcoholic Drinks in the United Kingdom | Jul 2019
- Alcoholic Drinks in the US | Jul 2019
- Alcoholic Drinks in Tunisia | Jul 2019
- Alcoholic Drinks in Turkey | Jul 2019
- Alcoholic Drinks in Uganda | Jun 2019
- Alcoholic Drinks in Ukraine | Jul 2019
- Alcoholic Drinks in Uruguay | Jul 2019
- Alcoholic Drinks in Uzbekistan | Jul 2019
- Alcoholic Drinks in Venezuela | Jun 2018
- Alcoholic Drinks in Vietnam | Jul 2019