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Alcoholic Drinks in Belarus

May 2021
USD 2,450
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Overview:

Understand the latest market trends and future growth opportunities for the Alcoholic Drinks industry in Belarus with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Beer
  • Wine
  • Spirits
  • Cider and Perry
  • RTDs

If you're in the Alcoholic Drinks industry in Belarus, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty

The Alcoholic Drinks in Belarus report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Alcoholic Drinks in Belarus?
  • Where is consumer demand for Alcoholic Drinks focussed?
  • Which is being consumed more; beer, wine or spirits?
  • Where is demand growing? Stagnating?
  • How is the operating environment for alcoholic drinks changing?
  • Which are the leading brands in Belarus?
  • How are products distributed in Belarus?
  • What are the key trends in new product development?
  • Do consumers want value for money or added value?
  • How will macroeconomic context and shifting cultural values shape future growth?
  • How will COVID-19 and recession impact the alcoholic drinks industry?
  • Where is future growth expected to be most dynamic?

Alcoholic Drinks in Belarus

COVID-19 impact on alcoholic drinks
COVID-19 country impact
Company response
Retailing shift
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2021
Table 1 Excise Tax on Alcoholic Drinks 2019-2021
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020
Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025

DISCLAIMER

Summary 2 Research Sources

Beer in Belarus

KEY DATA FINDINGS

On-trade decline impacts beer sales in 2020
Growing price sensitivity as disposable incomes decline
Belarusians increasingly interested in craft beer
Price sensitivity and economising as disposable incomes see further decline
Expected further increase of craft beer
Competition expected to intensify, with pressure from imported brands
Summary 3 Lager by Price Band 2020
Table 18 Number of Breweries 2015-2020
Table 19 Sales of Beer by Category: Total Volume 2015-2020
Table 20 Sales of Beer by Category: Total Value 2015-2020
Table 21 Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 22 Sales of Beer by Category: % Total Value Growth 2015-2020
Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020
Table 24 Sales of Beer by Off-trade vs On-trade: Value 2015-2020
Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020
Table 27 GBO Company Shares of Beer: % Total Volume 2016-2020
Table 28 NBO Company Shares of Beer: % Total Volume 2016-2020
Table 29 LBN Brand Shares of Beer: % Total Volume 2017-2020
Table 30 Forecast Sales of Beer by Category: Total Volume 2020-2025
Table 31 Forecast Sales of Beer by Category: Total Value 2020-2025
Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025
Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025

Cider/Perry in Belarus

KEY DATA FINDINGS

On-trade decline as consumers stay home due to COVID-19
Cider/perry benefits from craft trend and its perception of being healthier
Low numbers of category players vie for sales
Lower disposable incomes to impact sales in the early part of the forecast period
Cider/perry will remain in trend, offering “healthier” and novel beverages
Rising share of small players
Table 34 Sales of Cider/Perry: Total Volume 2015-2020
Table 35 Sales of Cider/Perry: Total Value 2015-2020
Table 36 Sales of Cider/Perry: % Total Volume Growth 2015-2020
Table 37 Sales of Cider/Perry: % Total Value Growth 2015-2020
Table 38 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2015-2020
Table 39 Sales of Cider/Perry by Off-trade vs On-trade: Value 2015-2020
Table 40 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 41 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2015-2020
Table 42 GBO Company Shares of Cider/Perry: % Total Volume 2016-2020
Table 43 NBO Company Shares of Cider/Perry: % Total Volume 2016-2020
Table 44 LBN Brand Shares of Cider/Perry: % Total Volume 2017-2020
Table 45 Forecast Sales of Cider/Perry: Total Volume 2020-2025
Table 46 Forecast Sales of Cider/Perry: Total Value 2020-2025
Table 47 Forecast Sales of Cider/Perry: % Total Volume Growth 2020-2025
Table 48 Forecast Sales of Cider/Perry: % Total Value Growth 2020-2025

Rtds in Belarus

KEY DATA FINDINGS

Shift from on-trade to off-trade in 2020 due to COVID-19
Growth impacted by self-isolation, shift to smaller stores and lower disposable incomes
Local players remain dominant in sales of RTDs
Disposable income decline will impact growth to 2022
Competition among RTDs players is expected to remain limited
Competition from other beverages may limit category development
Table 49 Sales of RTDs by Category: Total Volume 2015-2020
Table 50 Sales of RTDs by Category: Total Value 2015-2020
Table 51 Sales of RTDs by Category: % Total Volume Growth 2015-2020
Table 52 Sales of RTDs by Category: % Total Value Growth 2015-2020
Table 53 Sales of RTDs by Off-trade vs On-trade: Volume 2015-2020
Table 54 Sales of RTDs by Off-trade vs On-trade: Value 2015-2020
Table 55 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 56 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2015-2020
Table 57 GBO Company Shares of RTDs: % Total Volume 2016-2020
Table 58 NBO Company Shares of RTDs: % Total Volume 2016-2020
Table 59 LBN Brand Shares of RTDs: % Total Volume 2017-2020
Table 60 Forecast Sales of RTDs by Category: Total Volume 2020-2025
Table 61 Forecast Sales of RTDs by Category: Total Value 2020-2025
Table 62 Forecast Sales of RTDs by Category: % Total Volume Growth 2020-2025
Table 63 Forecast Sales of RTDs by Category: % Total Value Growth 2020-2025

Spirits in Belarus

KEY DATA FINDINGS

Strong on-trade decline as a result of COVID-19 in 2020
Significant local currency depreciation boosts unit prices
Vodka, a saturated category in which demand remains tied to traditional consumption
Anticipated recovery with the return to on-trade establishments; however, price sensitivity will continue
State import regulation to protect local producers
Social media and degustation events to promote frequent new product development
Table 64 Sales of Spirits by Category: Total Volume 2015-2020
Table 65 Sales of Spirits by Category: Total Value 2015-2020
Table 66 Sales of Spirits by Category: % Total Volume Growth 2015-2020
Table 67 Sales of Spirits by Category: % Total Value Growth 2015-2020
Table 68 Sales of Spirits by Off-trade vs On-trade: Volume 2015-2020
Table 69 Sales of Spirits by Off-trade vs On-trade: Value 2015-2020
Table 70 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 71 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2015-2020
Table 72 GBO Company Shares of Spirits: % Total Volume 2016-2020
Table 73 NBO Company Shares of Spirits: % Total Volume 2016-2020
Table 74 LBN Brand Shares of Spirits: % Total Volume 2017-2020
Table 75 Forecast Sales of Spirits by Category: Total Volume 2020-2025
Table 76 Forecast Sales of Spirits by Category: Total Value 2020-2025
Table 77 Forecast Sales of Spirits by Category: % Total Volume Growth 2020-2025
Table 78 Forecast Sales of Spirits by Category: % Total Value Growth 2020-2025

Wine in Belarus

KEY DATA FINDINGS

On-trade sales of wine plummet in 2020 as COVID-19 encourages self-isolation
Shift from large stores to smaller, “safer” outlets
Local production quotas continue to support domestic production volumes
Volume sales recover with the resumption of usual shopping behaviour and rising interest in wine amongst younger consumers
Price sensitivity will influence consumers’ choices
Minski Zavod Vinogradnyh should remain the leading name in wine
Table 79 Sales of Wine by Category: Total Volume 2015-2020
Table 80 Sales of Wine by Category: Total Value 2015-2020
Table 81 Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 82 Sales of Wine by Category: % Total Value Growth 2015-2020
Table 83 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020
Table 84 Sales of Wine by Off-trade vs On-trade: Value 2015-2020
Table 85 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 86 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020
Table 87 Forecast Sales of Wine by Category: Total Volume 2020-2025
Table 88 Forecast Sales of Wine by Category: Total Value 2020-2025
Table 89 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025
Table 90 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025
The following categories and subcategories are included:

Alcoholic Drinks

      • Ale
      • Sorghum
      • Weissbier/Weizen/Wheat Beer
      • Flavoured/Mixed Lager
          • Domestic Premium Lager
          • Imported Premium Lager
          • Domestic Mid-Priced Lager
          • Imported Mid-Priced Lager
          • Domestic Economy Lager
          • Imported Economy Lager
          • Domestic Premium Lager
          • Domestic Mid-Priced Lager
          • Domestic Economy Lager
          • Imported Premium Lager
          • Imported Mid-Priced Lager
          • Imported Economy Lager
      • Low Alcohol Beer
      • Non Alcoholic Beer
    • Stout
  • Cider/Perry
    • Malt-based RTDs
    • Spirit-based RTDs
    • Wine-based RTDs
    • Other RTDs
      • Brandy
      • Cognac
      • Bitters
      • Cream-based Liqueurs
      • Other Liqueurs
    • Non Alcoholic Spirits
        • Prestige Dark Rum
        • Ultra Premium Dark Rum
        • Super Premium Dark Rum
        • Premium Dark Rum
        • Standard Dark Rum
        • Economy Dark Rum
        • Prestige White Rum
        • Ultra Premium White Rum
        • Super Premium White Rum
        • Premium White Rum
        • Standard White Rum
        • Economy White Rum
    • Tequila (and Mezcal)
      • Bourbon/Other US Whiskey
      • Canadian Whisky
      • Irish Whiskey
      • Japanese Whisky
        • Blended Malt Scotch Whisky
          • Prestige Other Blended Scotch Whisky
          • Ultra Premium Other Blended Scotch Whisky
          • Super Premium Other Blended Scotch Whisky
          • Premium Other Blended Scotch Whisky
          • Standard Other Blended Scotch Whisky
          • Economy Other Blended Scotch Whisky
      • Single Grain Scotch Whisky
      • Single Malt Scotch Whisky
      • Other Whiskies
          • Prestige English Gin
          • Ultra Premium English Gin
          • Super Premium English Gin
          • Premium English Gin
          • Standard English Gin
          • Economy English Gin
        • Dutch Gin
        • Prestige Vodka
        • Ultra Premium Vodka
        • Super Premium Vodka
        • Premium Vodka
        • Standard Vodka
        • Economy Vodka
      • Absinthe
      • Ad-Mix Brandy
      • Ad-Mix Gin
      • Ad-Mix Rum
      • Ad-Mix Vodka
      • Ad-Mix Whisky
      • Aguardente/Aguardiente
      • Akvavit/Aquavit
      • Aniseed-Flavoured Spirits
      • Borovicka
      • Boukha
      • Brandy Type Distilled Spirits
      • Cachaça
      • Calvados
      • Cane
      • Chacha
      • Charanda
      • Chinese Herbal Spirits
      • Chinese Spirits
      • Cut Brandy
      • Distilled Fruit Spirits
      • Domestic Brandy
      • Domestic Rum
      • Doppelkorn
      • Economy Chinese Spirits
      • Flavoured Spirits
      • Flavoured Vodka-based Drinks
      • Fynbos gin/Local Gin
      • Gin-flavoured spirits
      • Goldbrand/Goldkrone
      • Grappa
      • Grappamiel
      • Guaro
      • Kirsch
      • Komovica
      • Korn
      • Lambanog
      • Limoncello
      • Local White Spirits
      • Lower Mid-Range Chinese Spirits
      • Lozovaca
      • Maesilju
      • Mahia Rabi Amrane
      • Mead
      • Mixed Spirits
      • Nalivka/Nalewka
      • Nastoyka
      • Nastoyka Gorkaya
      • National Specialities
      • Obstbrände
      • Ouzo
      • Pacharán
      • Palinca/Pálinka
      • Pear and Apple Distillates
      • Pisco
      • Premium Chinese Spirits
      • Prune
      • Punsch
      • Rachiu/Rakija
      • Rum-Flavoured Spirits
      • Samane
      • Sambuca
      • Samsu
      • Schnapps
      • Shochu/Soju
      • Singani
      • Sljivovica/Slivovice
      • Steinhäeger
      • Strong African Spirits
      • Super Premium Chinese Spirits
      • Sura Khao
      • Tequila Flavoured Spirits
      • Travarica
      • Tsipouro
      • Upper Mid-Range Chinese Spirits
      • Vieux
      • Viina
      • Vodka Type Distilled Spirits
      • Other Distilled Beverages
      • Port
      • Sherry
      • Vermouth
      • Other Fortified Wine
      • Apple Wine
      • Bokbunjaju
      • Cheongju
      • Chinese Wine
      • Economy Rice Wine
      • Fortified Fruit Wine
      • Fruit and Berry Wine
      • Fruit and Herbal Wine
      • Fruit and Honey based Wine
      • Fruit Wine
      • Local Non-Grape Wine
      • Lower Mid-Range Rice Wine
      • Non-Grape Dessert Wine
      • Premium Rice Wine
      • Rice Wine
      • Sake
      • Takju
      • Upper Mid-Range Rice Wine
      • Yakju
      • Yellow Wine
      • Other Non-Grape Wine
      • Champagne
      • Other Sparkling Wine
      • Still Red Wine
      • Still Rosé Wine
      • Still White Wine

Alcoholic Drinks

Alcoholic drinks is the aggregation of beer, wine, spirits, cider/perry and RTDs.

See All of Our Definitions
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This report originates from Passport, our Alcoholic Drinks research and analysis database.

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