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Country Report

Alcoholic Drinks in

Alcoholic Drinks in Belarus

Sep 2020

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Executive Summary

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COVID-19 impact on alcoholic drinks

Although there was no official government-mandated lockdown imposed on the population of Belarus in response to the COVID-19 situation during the first half of 2020, the threat of contagion at the peak of the pandemic inspired many people to avoid all unnecessary social contact outside of the home for an extended period. The result was that the country’s horeca industry experienced a period of very low demand throughout the second quarter of the year, with very negative implications for on-trade sales of alcoholic drinks.

COVID-19 country impact

The authorities in Belarus have not introduced any quarantines, lockdowns or movement restrictions and the country’s borders remain open. The effects of COVID-19 began to be felt in Belarus in mid-March, although local authorities only began to publish official statistics about the number of infected people in April.

Consumers become increasingly sophisticated as incomes and expectations rise

All categories of alcoholic drinks were subject to an increasingly obvious premiumisation trend during 2019 as rising income levels and increasing exposure to Western European and global trends combined to foster a more considered and sophisticated approach to drinking and alcoholic drinks generally. In beer, this resulted in great interest in craft beer, including ale and Weissbier/weizen/wheat beer, as well as flavoured/mixed lager.

Sales across alcoholic drinks remain in the hands of local companies and brands

Local companies and brands remained in complete control of Belarus alcoholic drinks industry at the end of the review period, with imported brands and foreign players maintaining a very minor position in most categories. This can be attributed largely to the active role played by the Belarusian government in the local alcoholic drinks manufacturing industry, with tax breaks, local production quotas and generally favourable treatment all contributing to the dominance of local companies such as Lidskoe Pivo OAO, Minski Zavod Vinogradnyh Vin ZAO, Minsk Kristall OAO, Olivariya OAO, Bobruiski Brovar ZAO and Bulbash Zavod OOO.

A slow but steady recovery expected for alcoholic drinks

The forecast period is expected to see sales in all alcoholic drinks categories recover strongly from the declines that are likely to have been seen over the course of 2022 to the COVID-19 pandemic. Recovery is expected to come quickly at first and then slowly, with a strong recovery during 2021, followed by steady sales increases in most other categories.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Belarus with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in Belarus, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Belarus for free:

The Alcoholic Drinks in Belarus market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Alcoholic Drinks in Belarus?
What are the major brands in Belarus?
Have there been any alcoholic drinks legislative changes over the past 12 months?
How is the alcoholic drinks industry affected by the recession?
What is consumed more; beer, wine or spirits?
What have been the key trends seen in new product developments?
Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Alcoholic Drinks in Belarus

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Consumers become increasingly sophisticated as incomes and expectations rise

Sales across alcoholic drinks remain in the hands of local companies and brands

A slow but steady recovery expected for alcoholic drinks

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2014-2019

TAXATION AND DUTY LEVIES

Summary 1 Import Duties for alcoholic drinks in Belarus in 2019
Summary 2 Excise Tax on Alcoholic Drinks 2018-2020

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019

MARKET DATA

Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 3 Research Sources

Beer in Belarus

HEADLINES

PRE-COVID-19 PERFORMANCE

High overall sales and moderate growth in beer signs of the category’s maturity

Most beer sales accounted for by low-cost options bought by price-sensitive people

New product development remains the hallmark of a dynamic and shifting category

2020 AND BEYOND

COVID-19 impact

Affected products within beer

Recovery and opportunities

CATEGORY BACKGROUND

Summary 4 Lager by Price Band 2019
Table 18 Number of Breweries 2014-2019

CATEGORY DATA

Table 19 Sales of Beer by Category: Total Volume 2014-2019
Table 20 Sales of Beer by Category: Total Value 2014-2019
Table 21 Sales of Beer by Category: % Total Volume Growth 2014-2019
Table 22 Sales of Beer by Category: % Total Value Growth 2014-2019
Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2014-2019
Table 24 Sales of Beer by Off-trade vs On-trade: Value 2014-2019
Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2014-2019
Table 27 GBO Company Shares of Beer: % Total Volume 2015-2019
Table 28 NBO Company Shares of Beer: % Total Volume 2015-2019
Table 29 LBN Brand Shares of Beer: % Total Volume 2016-2019
Table 30 Forecast Sales of Beer by Category: Total Volume 2019-2024
Table 31 Forecast Sales of Beer by Category: Total Value 2019-2024
Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2019-2024
Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2019-2024

Wine in Belarus

HEADLINES

PRE-COVID-19 PERFORMANCE

Wine benefits from a healthier, more upmarket image than other alcoholic drinks

Minski Zavod Vinogradnyh remains the leading name in wine

Local production quotas continue to support domestic production volumes

2020 AND BEYOND

COVID-19 impact

Affected products within wine

Recovery and opportunities

CATEGORY DATA

Table 34 Sales of Wine by Category: Total Volume 2014-2019
Table 35 Sales of Wine by Category: Total Value 2014-2019
Table 36 Sales of Wine by Category: % Total Volume Growth 2014-2019
Table 37 Sales of Wine by Category: % Total Value Growth 2014-2019
Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2014-2019
Table 39 Sales of Wine by Off-trade vs On-trade: Value 2014-2019
Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2014-2019
Table 42 Forecast Sales of Wine by Category: Total Volume 2019-2024
Table 43 Forecast Sales of Wine by Category: Total Value 2019-2024
Table 44 Forecast Sales of Wine by Category: % Total Volume Growth 2019-2024
Table 45 Forecast Sales of Wine by Category: % Total Value Growth 2019-2024

Spirits in Belarus

HEADLINES

PRE-COVID-19 PERFORMANCE

Rising income levels support premiumisation

Vodka a saturated category in which demand remains tied to traditional consumption

Frequent new product development ensures a consistent and dynamic performance

2020 AND BEYOND

COVID-19 impact

Affected products within spirits

Recovery and opportunities

CATEGORY DATA

Table 46 Sales of Spirits by Category: Total Volume 2014-2019
Table 47 Sales of Spirits by Category: Total Value 2014-2019
Table 48 Sales of Spirits by Category: % Total Volume Growth 2014-2019
Table 49 Sales of Spirits by Category: % Total Value Growth 2014-2019
Table 50 Sales of Spirits by Off-trade vs On-trade: Volume 2014-2019
Table 51 Sales of Spirits by Off-trade vs On-trade: Value 2014-2019
Table 52 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 53 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2014-2019
Table 54 GBO Company Shares of Spirits: % Total Volume 2015-2019
Table 55 NBO Company Shares of Spirits: % Total Volume 2015-2019
Table 56 LBN Brand Shares of Spirits: % Total Volume 2016-2019
Table 57 Forecast Sales of Spirits by Category: Total Volume 2019-2024
Table 58 Forecast Sales of Spirits by Category: Total Value 2019-2024
Table 59 Forecast Sales of Spirits by Category: % Total Volume Growth 2019-2024
Table 60 Forecast Sales of Spirits by Category: % Total Value Growth 2019-2024

Cider/Perry in Belarus

HEADLINES

PRE-COVID-19 PERFORMANCE

Demand for cider remains confined to younger and health-conscious consumers

Low excise on cider/perry mitigates the negative effects of relatively high unit prices

Low numbers of category players continue to vie for rising sales

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

CATEGORY DATA

Table 61 Sales of Cider/Perry: Total Volume 2014-2019
Table 62 Sales of Cider/Perry: Total Value 2014-2019
Table 63 Sales of Cider/Perry: % Total Volume Growth 2014-2019
Table 64 Sales of Cider/Perry: % Total Value Growth 2014-2019
Table 65 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2014-2019
Table 66 Sales of Cider/Perry by Off-trade vs On-trade: Value 2014-2019
Table 67 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 68 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2014-2019
Table 69 GBO Company Shares of Cider/Perry: % Total Volume 2015-2019
Table 70 NBO Company Shares of Cider/Perry: % Total Volume 2015-2019
Table 71 LBN Brand Shares of Cider/Perry: % Total Volume 2016-2019
Table 72 Forecast Sales of Cider/Perry: Total Volume 2019-2024
Table 73 Forecast Sales of Cider/Perry: Total Value 2019-2024
Table 74 Forecast Sales of Cider/Perry: % Total Volume Growth 2019-2024
Table 75 Forecast Sales of Cider/Perry: % Total Value Growth 2019-2024

Rtds in Belarus

HEADLINES

PRE-COVID-19 PERFORMANCE

Demand for RTD’s benefits from the increasing interest in cocktails

RTD struggles due to limited distribution and strong competition from beer and cider

Local players remain dominant in sales of RTDs

2020 AND BEYOND

COVID-19 impact

Affected products within RTDs

Recovery and opportunities

CATEGORY DATA

Table 76 Sales of RTDs by Category: Total Volume 2014-2019
Table 77 Sales of RTDs by Category: Total Value 2014-2019
Table 78 Sales of RTDs by Category: % Total Volume Growth 2014-2019
Table 79 Sales of RTDs by Category: % Total Value Growth 2014-2019
Table 80 Sales of RTDs by Off-trade vs On-trade: Volume 2014-2019
Table 81 Sales of RTDs by Off-trade vs On-trade: Value 2014-2019
Table 82 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 83 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2014-2019
Table 84 GBO Company Shares of RTDs: % Total Volume 2015-2019
Table 85 NBO Company Shares of RTDs: % Total Volume 2015-2019
Table 86 LBN Brand Shares of RTDs: % Total Volume 2016-2019
Table 87 Forecast Sales of RTDs by Category: Total Volume 2019-2024
Table 88 Forecast Sales of RTDs by Category: Total Value 2019-2024
Table 89 Forecast Sales of RTDs by Category: % Total Volume Growth 2019-2024
Table 90 Forecast Sales of RTDs by Category: % Total Value Growth 2019-2024

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Megatrends

Country Report

Alcoholic Drinks in Belarus

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Consumers become increasingly sophisticated as incomes and expectations rise

Sales across alcoholic drinks remain in the hands of local companies and brands

A slow but steady recovery expected for alcoholic drinks

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Alcoholic Drinks in Belarus

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Consumers become increasingly sophisticated as incomes and expectations rise

Sales across alcoholic drinks remain in the hands of local companies and brands

A slow but steady recovery expected for alcoholic drinks

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Beer in Belarus

HEADLINES

PRE-COVID-19 PERFORMANCE

High overall sales and moderate growth in beer signs of the category’s maturity

Most beer sales accounted for by low-cost options bought by price-sensitive people

New product development remains the hallmark of a dynamic and shifting category

2020 AND BEYOND

COVID-19 impact

Affected products within beer

Recovery and opportunities

CATEGORY BACKGROUND

CATEGORY DATA

Wine in Belarus

HEADLINES

PRE-COVID-19 PERFORMANCE

Wine benefits from a healthier, more upmarket image than other alcoholic drinks

Minski Zavod Vinogradnyh remains the leading name in wine

Local production quotas continue to support domestic production volumes

2020 AND BEYOND

COVID-19 impact

Affected products within wine

Recovery and opportunities

CATEGORY DATA

Spirits in Belarus

HEADLINES

PRE-COVID-19 PERFORMANCE

Rising income levels support premiumisation

Vodka a saturated category in which demand remains tied to traditional consumption

Frequent new product development ensures a consistent and dynamic performance

2020 AND BEYOND

COVID-19 impact

Affected products within spirits

Recovery and opportunities

CATEGORY DATA

Cider/Perry in Belarus

HEADLINES

PRE-COVID-19 PERFORMANCE

Demand for cider remains confined to younger and health-conscious consumers

Low excise on cider/perry mitigates the negative effects of relatively high unit prices

Low numbers of category players continue to vie for rising sales

2020 AND BEYOND