Alcoholic Drinks in Belarus
COVID-19 impact on alcoholic drinks
On-trade vs off-trade split
What next for alcoholic drinks?
Legal purchasing age and legal drinking age
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2021
Table 1 Excise Tax on Alcoholic Drinks 2019-2021
Contraband/parallel trade
Cross-border/private imports
Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020
Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025
Summary 2 Research Sources
Beer in Belarus
On-trade decline impacts beer sales in 2020
Growing price sensitivity as disposable incomes decline
Belarusians increasingly interested in craft beer
Price sensitivity and economising as disposable incomes see further decline
Expected further increase of craft beer
Competition expected to intensify, with pressure from imported brands
Summary 3 Lager by Price Band 2020
Table 18 Number of Breweries 2015-2020
Table 19 Sales of Beer by Category: Total Volume 2015-2020
Table 20 Sales of Beer by Category: Total Value 2015-2020
Table 21 Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 22 Sales of Beer by Category: % Total Value Growth 2015-2020
Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020
Table 24 Sales of Beer by Off-trade vs On-trade: Value 2015-2020
Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020
Table 27 GBO Company Shares of Beer: % Total Volume 2016-2020
Table 28 NBO Company Shares of Beer: % Total Volume 2016-2020
Table 29 LBN Brand Shares of Beer: % Total Volume 2017-2020
Table 30 Forecast Sales of Beer by Category: Total Volume 2020-2025
Table 31 Forecast Sales of Beer by Category: Total Value 2020-2025
Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025
Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025
Cider/Perry in Belarus
On-trade decline as consumers stay home due to COVID-19
Cider/perry benefits from craft trend and its perception of being healthier
Low numbers of category players vie for sales
Lower disposable incomes to impact sales in the early part of the forecast period
Cider/perry will remain in trend, offering “healthier” and novel beverages
Rising share of small players
Table 34 Sales of Cider/Perry: Total Volume 2015-2020
Table 35 Sales of Cider/Perry: Total Value 2015-2020
Table 36 Sales of Cider/Perry: % Total Volume Growth 2015-2020
Table 37 Sales of Cider/Perry: % Total Value Growth 2015-2020
Table 38 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2015-2020
Table 39 Sales of Cider/Perry by Off-trade vs On-trade: Value 2015-2020
Table 40 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 41 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2015-2020
Table 42 GBO Company Shares of Cider/Perry: % Total Volume 2016-2020
Table 43 NBO Company Shares of Cider/Perry: % Total Volume 2016-2020
Table 44 LBN Brand Shares of Cider/Perry: % Total Volume 2017-2020
Table 45 Forecast Sales of Cider/Perry: Total Volume 2020-2025
Table 46 Forecast Sales of Cider/Perry: Total Value 2020-2025
Table 47 Forecast Sales of Cider/Perry: % Total Volume Growth 2020-2025
Table 48 Forecast Sales of Cider/Perry: % Total Value Growth 2020-2025
Rtds in Belarus
Shift from on-trade to off-trade in 2020 due to COVID-19
Growth impacted by self-isolation, shift to smaller stores and lower disposable incomes
Local players remain dominant in sales of RTDs
Disposable income decline will impact growth to 2022
Competition among RTDs players is expected to remain limited
Competition from other beverages may limit category development
Table 49 Sales of RTDs by Category: Total Volume 2015-2020
Table 50 Sales of RTDs by Category: Total Value 2015-2020
Table 51 Sales of RTDs by Category: % Total Volume Growth 2015-2020
Table 52 Sales of RTDs by Category: % Total Value Growth 2015-2020
Table 53 Sales of RTDs by Off-trade vs On-trade: Volume 2015-2020
Table 54 Sales of RTDs by Off-trade vs On-trade: Value 2015-2020
Table 55 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 56 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2015-2020
Table 57 GBO Company Shares of RTDs: % Total Volume 2016-2020
Table 58 NBO Company Shares of RTDs: % Total Volume 2016-2020
Table 59 LBN Brand Shares of RTDs: % Total Volume 2017-2020
Table 60 Forecast Sales of RTDs by Category: Total Volume 2020-2025
Table 61 Forecast Sales of RTDs by Category: Total Value 2020-2025
Table 62 Forecast Sales of RTDs by Category: % Total Volume Growth 2020-2025
Table 63 Forecast Sales of RTDs by Category: % Total Value Growth 2020-2025
Spirits in Belarus
Strong on-trade decline as a result of COVID-19 in 2020
Significant local currency depreciation boosts unit prices
Vodka, a saturated category in which demand remains tied to traditional consumption
Anticipated recovery with the return to on-trade establishments; however, price sensitivity will continue
State import regulation to protect local producers
Social media and degustation events to promote frequent new product development
Table 64 Sales of Spirits by Category: Total Volume 2015-2020
Table 65 Sales of Spirits by Category: Total Value 2015-2020
Table 66 Sales of Spirits by Category: % Total Volume Growth 2015-2020
Table 67 Sales of Spirits by Category: % Total Value Growth 2015-2020
Table 68 Sales of Spirits by Off-trade vs On-trade: Volume 2015-2020
Table 69 Sales of Spirits by Off-trade vs On-trade: Value 2015-2020
Table 70 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 71 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2015-2020
Table 72 GBO Company Shares of Spirits: % Total Volume 2016-2020
Table 73 NBO Company Shares of Spirits: % Total Volume 2016-2020
Table 74 LBN Brand Shares of Spirits: % Total Volume 2017-2020
Table 75 Forecast Sales of Spirits by Category: Total Volume 2020-2025
Table 76 Forecast Sales of Spirits by Category: Total Value 2020-2025
Table 77 Forecast Sales of Spirits by Category: % Total Volume Growth 2020-2025
Table 78 Forecast Sales of Spirits by Category: % Total Value Growth 2020-2025
Wine in Belarus
On-trade sales of wine plummet in 2020 as COVID-19 encourages self-isolation
Shift from large stores to smaller, “safer” outlets
Local production quotas continue to support domestic production volumes
Volume sales recover with the resumption of usual shopping behaviour and rising interest in wine amongst younger consumers
Price sensitivity will influence consumers’ choices
Minski Zavod Vinogradnyh should remain the leading name in wine
Table 79 Sales of Wine by Category: Total Volume 2015-2020
Table 80 Sales of Wine by Category: Total Value 2015-2020
Table 81 Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 82 Sales of Wine by Category: % Total Value Growth 2015-2020
Table 83 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020
Table 84 Sales of Wine by Off-trade vs On-trade: Value 2015-2020
Table 85 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 86 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020
Table 87 Forecast Sales of Wine by Category: Total Volume 2020-2025
Table 88 Forecast Sales of Wine by Category: Total Value 2020-2025
Table 89 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025
Table 90 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025