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Country Report

Alcoholic Drinks in

Alcoholic Drinks in Belarus

58 pages, Jun 2018

US$2,100

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Executive Summary

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Alcoholic drinks in Belarus faces continual volume decline but at a slower pace

In 2017, Belarusian alcoholic drinks saw signs of recovery after the economic downturn of 2015. Sound economic performance, low inflation, stable currency exchange rate and marginally growing disposable incomes positively influenced alcoholic drinks in Belarus.

Volume growth stimulated by switch to less expensive products

Despite low disposable incomes, Belarusians did not give up alcohol consumption. In 2017, Belarus remained among the top countries in the world with high alcohol per capita consumption.

Local companies retain their leading positions

There was no significant alcoholic drinks share redistribution among the key players in 2017. Local companies were carefully setting their product prices in order to retain their volume sales in Belarus.

Grocery retailers remains major distribution channel in 2017

In 2017, sales of alcoholic drinks through internet retailing remained strictly prohibited, and therefore, grocery retailers continued to be the major distribution channel. Discounters, supermarkets, hypermarkets and convenience stores are the most popular.

Alcoholic drinks to record volume growth encouraged by improving economic situation

An improving economic situation, stable local currency exchange rate and moderate inflation is expected to have a positive effect on alcoholic drinks. Vodka, beer and still light grape wine are predicted to remain the most popular alcoholic drinks in Belarus, and therefore they are predicted to record positive total volume growth.

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Alcoholic Drinks Sample Report Alcoholic Drinks Data Sample Report

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Belarus with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in Belarus, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Belarus for free:

The Alcoholic Drinks in Belarus market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Alcoholic Drinks in Belarus?
What are the major brands in Belarus?
Have there been any alcoholic drinks legislative changes over the past 12 months?
How is the alcoholic drinks industry affected by the recession?
What is consumed more; beer, wine or spirits?
What have been the key trends seen in new product developments?
Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Alcoholic Drinks in Belarus

EXECUTIVE SUMMARY

Alcoholic drinks in Belarus faces continual volume decline but at a slower pace

Volume growth stimulated by switch to less expensive products

Local companies retain their leading positions

Grocery retailers remains major distribution channel in 2017

Alcoholic drinks to record volume growth encouraged by improving economic situation

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Summary 1 Import Duties for Alcoholic Drinks in Belarus in 2017
Table 2 Excise duties for Alcoholic Drinks in 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook
Summary 2 Key New Product Developments 2017

MARKET INDICATORS

Table 3 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 4 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 5 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 6 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 7 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 11 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 12 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 13 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 14 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2017
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 16 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 18 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 3 Research Sources

Beer in Belarus

HEADLINES

PROSPECTS

Belarus to see low volume growth after review period decline

Belarusians downtrading positively affects beer volume but negatively affects premium sales

Craft beer continues to actively develop in Belarus

COMPETITIVE LANDSCAPE

Key beer players in Belarus retain volume share

Advertising of beer is limited to sponsorship of various events

Local beer producers actively introduce new product developments

CATEGORY BACKGROUND

Summary 4 Lager by Price Band 2017
Table 19 Number of Breweries 2012-2017

CATEGORY DATA

Table 20 Sales of Beer by Category: Total Volume 2012-2017
Table 21 Sales of Beer by Category: Total Value 2012-2017
Table 22 Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 23 Sales of Beer by Category: % Total Value Growth 2012-2017
Table 24 Sales of Beer by Off-trade vs On-trade: Volume 2012-2017
Table 25 Sales of Beer by Off-trade vs On-trade: Value 2012-2017
Table 26 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 27 Sales of Beer by Off-trade vs On-trade: % Value Growth 2012-2017
Table 28 GBO Company Shares of Beer: % Total Volume 2013-2017
Table 29 NBO Company Shares of Beer: % Total Volume 2013-2017
Table 30 LBN Brand Shares of Beer: % Total Volume 2014-2017
Table 31 Forecast Sales of Beer by Category: Total Volume 2017-2022
Table 32 Forecast Sales of Beer by Category: Total Value 2017-2022
Table 33 Forecast Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 34 Forecast Sales of Beer by Category: % Total Value Growth 2017-2022

Cider/Perry in Belarus

HEADLINES

PROSPECTS

Price sensitivity and economising trend negatively affect cider/perry in 2017

Cider/perry promoted by local state with lowest excise tax and absence of production quotas restrictions

Limited promotion and availability of cider/perry in local retailers prevent volume growth

COMPETITIVE LANDSCAPE

Local leading cider/perry manufacturers retain positions

Variety of cider is limited to several brands

Limited new product development due to unfavourable period for cider/perry

CATEGORY DATA

Table 35 Sales of Cider/Perry: Total Volume 2012-2017
Table 36 Sales of Cider/Perry: Total Value 2012-2017
Table 37 Sales of Cider/Perry: % Total Volume Growth 2012-2017
Table 38 Sales of Cider/Perry: % Total Value Growth 2012-2017
Table 39 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2012-2017
Table 40 Sales of Cider/Perry by Off-trade vs On-trade: Value 2012-2017
Table 41 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 42 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2012-2017
Table 43 GBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 44 NBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 45 LBN Brand Shares of Cider/Perry: % Total Volume 2014-2017
Table 46 Forecast Sales of Cider/Perry: Total Volume 2017-2022
Table 47 Forecast Sales of Cider/Perry: Total Value 2017-2022
Table 48 Forecast Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 49 Forecast Sales of Cider/Perry: % Total Value Growth 2017-2022

Rtds/High-Strength Premixes in Belarus

HEADLINES

PROSPECTS

RTDs/high-strength premixes continues to decline due to excise growth and unfavourable economic situation

Off-trade remains major distribution channel

Teenagers and young adults remain major consumers of category

COMPETITIVE LANDSCAPE

Local RTDs/high-strength premixes producers continue to dominate

Local young consumers pay greater attention to product design and flavour

Absence of new product launches and private label negatively affect category

CATEGORY DATA

Table 50 Sales of RTDS/High-Strength Premixes by Category: Total Volume 2012-2017
Table 51 Sales of RTDS/High-Strength Premixes by Category: Total Value 2012-2017
Table 52 Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2012-2017
Table 53 Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2012-2017
Table 54 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 55 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 56 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 57 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 58 GBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
Table 59 NBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
Table 60 LBN Brand Shares of RTDS/High-Strength Premixes: % Total Volume 2014-2017
Table 61 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Volume 2017-2022
Table 62 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Value 2017-2022
Table 63 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2017-2022
Table 64 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2017-2022

Spirits in Belarus

HEADLINES

PROSPECTS

Spirits declines due to low disposable incomes of target audience and health awareness

Local government continues strict regulation of spirits

Price and packaging are key determinants of consumers’ purchasing decisions

COMPETITIVE LANDSCAPE

Local companies retain leading positions in 2017

Growing share of inexpensive spirits imported by local retailers due to economisation

Local companies launch new product developments targeting premiumisation

CATEGORY DATA

Table 65 Sales of Spirits by Category: Total Volume 2012-2017
Table 66 Sales of Spirits by Category: Total Value 2012-2017
Table 67 Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 68 Sales of Spirits by Category: % Total Value Growth 2012-2017
Table 69 Sales of Spirits by Off-trade vs On-trade: Volume 2012-2017
Table 70 Sales of Spirits by Off-trade vs On-trade: Value 2012-2017
Table 71 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 72 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2012-2017
Table 73 GBO Company Shares of Spirits: % Total Volume 2013-2017
Table 74 NBO Company Shares of Spirits: % Total Volume 2013-2017
Table 75 LBN Brand Shares of Spirits: % Total Volume 2014-2017
Table 76 Forecast Sales of Spirits by Category: Total Volume 2017-2022
Table 77 Forecast Sales of Spirits by Category: Total Value 2017-2022
Table 78 Forecast Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 79 Forecast Sales of Spirits by Category: % Total Value Growth 2017-2022

Wine in Belarus

HEADLINES

PROSPECTS

Wine continues to decline in volume but at a slower pace compared to previous years

Imports of wine must and local bottling continue to grow

Wine continues to be heavily regulated by the state

COMPETITIVE LANDSCAPE

Local companies continue dominating wine

Growing imports of inexpensive foreign wine by retailers

Key local wine producers continue to launch new products

CATEGORY DATA

Table 80 Sales of Wine by Category: Total Volume 2012-2017
Table 81 Sales of Wine by Category: Total Value 2012-2017
Table 82 Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 83 Sales of Wine by Category: % Total Value Growth 2012-2017
Table 84 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
Table 85 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
Table 86 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 87 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
Table 88 Forecast Sales of Wine by Category: Total Volume 2017-2022
Table 89 Forecast Sales of Wine by Category: Total Value 2017-2022
Table 90 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 91 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022

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Megatrends

Country Report

Alcoholic Drinks in Belarus

New Report Guarantee

Executive Summary

New Report Guarantee

Alcoholic drinks in Belarus faces continual volume decline but at a slower pace

Volume growth stimulated by switch to less expensive products

Local companies retain their leading positions

Grocery retailers remains major distribution channel in 2017

Alcoholic drinks to record volume growth encouraged by improving economic situation

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Alcoholic Drinks in Belarus

EXECUTIVE SUMMARY

Alcoholic drinks in Belarus faces continual volume decline but at a slower pace

Volume growth stimulated by switch to less expensive products

Local companies retain their leading positions

Grocery retailers remains major distribution channel in 2017

Alcoholic drinks to record volume growth encouraged by improving economic situation

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Beer in Belarus

HEADLINES

PROSPECTS

Belarus to see low volume growth after review period decline

Belarusians downtrading positively affects beer volume but negatively affects premium sales

Craft beer continues to actively develop in Belarus

COMPETITIVE LANDSCAPE

Key beer players in Belarus retain volume share

Advertising of beer is limited to sponsorship of various events

Local beer producers actively introduce new product developments

CATEGORY BACKGROUND

CATEGORY DATA

Cider/Perry in Belarus

HEADLINES

PROSPECTS

Price sensitivity and economising trend negatively affect cider/perry in 2017

Cider/perry promoted by local state with lowest excise tax and absence of production quotas restrictions

Limited promotion and availability of cider/perry in local retailers prevent volume growth

COMPETITIVE LANDSCAPE

Local leading cider/perry manufacturers retain positions

Variety of cider is limited to several brands

Limited new product development due to unfavourable period for cider/perry

CATEGORY DATA

Rtds/High-Strength Premixes in Belarus

HEADLINES

PROSPECTS

RTDs/high-strength premixes continues to decline due to excise growth and unfavourable economic situation

Off-trade remains major distribution channel

Teenagers and young adults remain major consumers of category

COMPETITIVE LANDSCAPE

Local RTDs/high-strength premixes producers continue to dominate

Local young consumers pay greater attention to product design and flavour

Absence of new product launches and private label negatively affect category

CATEGORY DATA

Spirits in Belarus

HEADLINES

PROSPECTS

Spirits declines due to low disposable incomes of target audience and health awareness

Local government continues strict regulation of spirits

Price and packaging are key determinants of consumers’ purchasing decisions

COMPETITIVE LANDSCAPE

Local companies retain leading positions in 2017

Growing share of inexpensive spirits imported by local retailers due to economisation

Local companies launch new product developments targeting premiumisation