Alcoholic Drinks in Belarus

Alcoholic Drinks in Belarus

EXECUTIVE SUMMARY

Alcoholic drinks in Belarus faces continual volume decline but at a slower pace

Volume growth stimulated by switch to less expensive products

Local companies retain their leading positions

Grocery retailers remains major distribution channel in 2017

Alcoholic drinks to record volume growth encouraged by improving economic situation

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Summary 1 Import Duties for Alcoholic Drinks in Belarus in 2017
Table 2 Excise duties for Alcoholic Drinks in 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook
Summary 2 Key New Product Developments 2017

MARKET INDICATORS

Table 3 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 4 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 5 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 6 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 7 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 11 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 12 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 13 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 14 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2017
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 16 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 18 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 3 Research Sources

Beer in Belarus

HEADLINES

PROSPECTS

Belarus to see low volume growth after review period decline

Belarusians downtrading positively affects beer volume but negatively affects premium sales

Craft beer continues to actively develop in Belarus

COMPETITIVE LANDSCAPE

Key beer players in Belarus retain volume share

Advertising of beer is limited to sponsorship of various events

Local beer producers actively introduce new product developments

CATEGORY BACKGROUND

Summary 4 Lager by Price Band 2017
Table 19 Number of Breweries 2012-2017

CATEGORY DATA

Table 20 Sales of Beer by Category: Total Volume 2012-2017
Table 21 Sales of Beer by Category: Total Value 2012-2017
Table 22 Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 23 Sales of Beer by Category: % Total Value Growth 2012-2017
Table 24 Sales of Beer by Off-trade vs On-trade: Volume 2012-2017
Table 25 Sales of Beer by Off-trade vs On-trade: Value 2012-2017
Table 26 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 27 Sales of Beer by Off-trade vs On-trade: % Value Growth 2012-2017
Table 28 GBO Company Shares of Beer: % Total Volume 2013-2017
Table 29 NBO Company Shares of Beer: % Total Volume 2013-2017
Table 30 LBN Brand Shares of Beer: % Total Volume 2014-2017
Table 31 Forecast Sales of Beer by Category: Total Volume 2017-2022
Table 32 Forecast Sales of Beer by Category: Total Value 2017-2022
Table 33 Forecast Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 34 Forecast Sales of Beer by Category: % Total Value Growth 2017-2022

Cider/Perry in Belarus

HEADLINES

PROSPECTS

Price sensitivity and economising trend negatively affect cider/perry in 2017

Cider/perry promoted by local state with lowest excise tax and absence of production quotas restrictions

Limited promotion and availability of cider/perry in local retailers prevent volume growth

COMPETITIVE LANDSCAPE

Local leading cider/perry manufacturers retain positions

Variety of cider is limited to several brands

Limited new product development due to unfavourable period for cider/perry

CATEGORY DATA

Table 35 Sales of Cider/Perry: Total Volume 2012-2017
Table 36 Sales of Cider/Perry: Total Value 2012-2017
Table 37 Sales of Cider/Perry: % Total Volume Growth 2012-2017
Table 38 Sales of Cider/Perry: % Total Value Growth 2012-2017
Table 39 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2012-2017
Table 40 Sales of Cider/Perry by Off-trade vs On-trade: Value 2012-2017
Table 41 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 42 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2012-2017
Table 43 GBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 44 NBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 45 LBN Brand Shares of Cider/Perry: % Total Volume 2014-2017
Table 46 Forecast Sales of Cider/Perry: Total Volume 2017-2022
Table 47 Forecast Sales of Cider/Perry: Total Value 2017-2022
Table 48 Forecast Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 49 Forecast Sales of Cider/Perry: % Total Value Growth 2017-2022

Rtds/High-Strength Premixes in Belarus

HEADLINES

PROSPECTS

RTDs/high-strength premixes continues to decline due to excise growth and unfavourable economic situation

Off-trade remains major distribution channel

Teenagers and young adults remain major consumers of category

COMPETITIVE LANDSCAPE

Local RTDs/high-strength premixes producers continue to dominate

Local young consumers pay greater attention to product design and flavour

Absence of new product launches and private label negatively affect category

CATEGORY DATA

Table 50 Sales of RTDS/High-Strength Premixes by Category: Total Volume 2012-2017
Table 51 Sales of RTDS/High-Strength Premixes by Category: Total Value 2012-2017
Table 52 Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2012-2017
Table 53 Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2012-2017
Table 54 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 55 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 56 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 57 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 58 GBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
Table 59 NBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
Table 60 LBN Brand Shares of RTDS/High-Strength Premixes: % Total Volume 2014-2017
Table 61 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Volume 2017-2022
Table 62 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Value 2017-2022
Table 63 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2017-2022
Table 64 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2017-2022

Spirits in Belarus

HEADLINES

PROSPECTS

Spirits declines due to low disposable incomes of target audience and health awareness

Local government continues strict regulation of spirits

Price and packaging are key determinants of consumers’ purchasing decisions

COMPETITIVE LANDSCAPE

Local companies retain leading positions in 2017

Growing share of inexpensive spirits imported by local retailers due to economisation

Local companies launch new product developments targeting premiumisation

CATEGORY DATA

Table 65 Sales of Spirits by Category: Total Volume 2012-2017
Table 66 Sales of Spirits by Category: Total Value 2012-2017
Table 67 Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 68 Sales of Spirits by Category: % Total Value Growth 2012-2017
Table 69 Sales of Spirits by Off-trade vs On-trade: Volume 2012-2017
Table 70 Sales of Spirits by Off-trade vs On-trade: Value 2012-2017
Table 71 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 72 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2012-2017
Table 73 GBO Company Shares of Spirits: % Total Volume 2013-2017
Table 74 NBO Company Shares of Spirits: % Total Volume 2013-2017
Table 75 LBN Brand Shares of Spirits: % Total Volume 2014-2017
Table 76 Forecast Sales of Spirits by Category: Total Volume 2017-2022
Table 77 Forecast Sales of Spirits by Category: Total Value 2017-2022
Table 78 Forecast Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 79 Forecast Sales of Spirits by Category: % Total Value Growth 2017-2022

Wine in Belarus

HEADLINES

PROSPECTS

Wine continues to decline in volume but at a slower pace compared to previous years

Imports of wine must and local bottling continue to grow

Wine continues to be heavily regulated by the state

COMPETITIVE LANDSCAPE

Local companies continue dominating wine

Growing imports of inexpensive foreign wine by retailers

Key local wine producers continue to launch new products

CATEGORY DATA

Table 80 Sales of Wine by Category: Total Volume 2012-2017
Table 81 Sales of Wine by Category: Total Value 2012-2017
Table 82 Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 83 Sales of Wine by Category: % Total Value Growth 2012-2017
Table 84 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
Table 85 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
Table 86 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 87 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
Table 88 Forecast Sales of Wine by Category: Total Volume 2017-2022
Table 89 Forecast Sales of Wine by Category: Total Value 2017-2022
Table 90 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 91 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022

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