Alcoholic Drinks in Belarus

Alcoholic Drinks in Belarus

EXECUTIVE SUMMARY

Highly regulated alcoholic drinks were positively affected by the stable economic performance

Disposable income growth and healthy lifestyle trend affected consumption behaviour

Establishment of unified retail mark-up and strong positions of local brands affect alcoholic drinks competition

Modern grocery retailing holds a major volume sales share due to its active growth, marketing efforts and wide alcoholic drinks assortment

Slight volume growth to be driven by stable economic performance and rising disposable income

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments

TAXATION AND DUTY LEVIES

Summary 1 Import Duties for Alcoholic Drinks in Belarus in 2018

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018

MARKET DATA

Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources

Cider/Perry in Belarus

HEADLINES

PROSPECTS

Low excise tax and improving economic situation lead to marginal volume decline

Demand for “lighter” alcoholic beverages stimulates interest in cider/perry in Belarus

Rising disposable income encourages cider consumption

COMPETITIVE LANDSCAPE

Leaders retain their volume shares

Competition from beer, RTDs and wine

Growing cider assortment and natural positioning encourage volume sales

CATEGORY DATA

Table 17 Sales of Cider/Perry: Total Volume 2013-2018
Table 18 Sales of Cider/Perry: Total Value 2013-2018
Table 19 Sales of Cider/Perry: % Total Volume Growth 2013-2018
Table 20 Sales of Cider/Perry: % Total Value Growth 2013-2018
Table 21 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2013-2018
Table 22 Sales of Cider/Perry by Off-trade vs On-trade: Value 2013-2018
Table 23 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 24 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2013-2018
Table 25 GBO Company Shares of Cider/Perry: % Total Volume 2014-2018
Table 26 NBO Company Shares of Cider/Perry: % Total Volume 2014-2018
Table 27 LBN Brand Shares of Cider/Perry: % Total Volume 2015-2018
Table 28 Forecast Sales of Cider/Perry: Total Volume 2018-2023
Table 29 Forecast Sales of Cider/Perry: Total Value 2018-2023
Table 30 Forecast Sales of Cider/Perry: % Total Volume Growth 2018-2023
Table 31 Forecast Sales of Cider/Perry: % Total Value Growth 2018-2023

Rtds in Belarus

HEADLINES

PROSPECTS

Rising disposable income helps slow the RTDs volume sales decline

Growing sales of RTDS in glass bottles as a result of improving economic situation

Wine-based RTDs offer potential for growth

COMPETITIVE LANDSCAPE

Leading local manufacturers retain their volume shares

Competition between different alcoholic drinks negatively affects RTDs volume sales

New product developments stimulate interest in RTDs

CATEGORY DATA

Table 32 Sales of RTDS by Category: Total Volume 2013-2018
Table 33 Sales of RTDS by Category: Total Value 2013-2018
Table 34 Sales of RTDS by Category: % Total Volume Growth 2013-2018
Table 35 Sales of RTDS by Category: % Total Value Growth 2013-2018
Table 36 Sales of RTDS by Off-trade vs On-trade: Volume 2013-2018
Table 37 Sales of RTDS by Off-trade vs On-trade: Value 2013-2018
Table 38 Sales of RTDS by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 39 Sales of RTDS by Off-trade vs On-trade: % Value Growth 2013-2018
Table 40 GBO Company Shares of RTDS: % Total Volume 2014-2018
Table 41 NBO Company Shares of RTDS: % Total Volume 2014-2018
Table 42 LBN Brand Shares of RTDS: % Total Volume 2015-2018
Table 43 Forecast Sales of RTDS by Category: Total Volume 2018-2023
Table 44 Forecast Sales of RTDS by Category: Total Value 2018-2023
Table 45 Forecast Sales of RTDS by Category: % Total Volume Growth 2018-2023
Table 46 Forecast Sales of RTDS by Category: % Total Value Growth 2018-2023

Spirits in Belarus

HEADLINES

PROSPECTS

Improving economic situation helps spirits to record volume growth

Health awareness and economising strengthen interest in small-format spirits

Interest in local traditions boosts volume sales of nastoyka

COMPETITIVE LANDSCAPE

Active support of the state led to dominance of local manufacturers

Spirits in Belarus see growing interest in imported premium brands

Disposable income growth, interest in traditional drinks and more moderate consumption affect spirits new product developments

CATEGORY DATA

Table 47 Sales of Spirits by Category: Total Volume 2013-2018
Table 48 Sales of Spirits by Category: Total Value 2013-2018
Table 49 Sales of Spirits by Category: % Total Volume Growth 2013-2018
Table 50 Sales of Spirits by Category: % Total Value Growth 2013-2018
Table 51 Sales of Spirits by Off-trade vs On-trade: Volume 2013-2018
Table 52 Sales of Spirits by Off-trade vs On-trade: Value 2013-2018
Table 53 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 54 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2013-2018
Table 55 GBO Company Shares of Spirits: % Total Volume 2014-2018
Table 56 NBO Company Shares of Spirits: % Total Volume 2014-2018
Table 57 LBN Brand Shares of Spirits: % Total Volume 2015-2018
Table 58 Forecast Sales of Spirits by Category: Total Volume 2018-2023
Table 59 Forecast Sales of Spirits by Category: Total Value 2018-2023
Table 60 Forecast Sales of Spirits by Category: % Total Volume Growth 2018-2023
Table 61 Forecast Sales of Spirits by Category: % Total Value Growth 2018-2023

Wine in Belarus

HEADLINES

PROSPECTS

Improving economic situation led to volume growth of still and sparkling wine

Healthy lifestyle trend and consumer demand for lighter alcoholic drinks positively affects grape wine consumption

Popularisation of grape wine among young adult consumers boosts its volume growth

COMPETITIVE LANDSCAPE

Leading local manufacturers retain their positions

Competition continues to be based on price and quality

New product developments attract high-income and young adult consumers

CATEGORY DATA

Table 62 Sales of Wine by Category: Total Volume 2013-2018
Table 63 Sales of Wine by Category: Total Value 2013-2018
Table 64 Sales of Wine by Category: % Total Volume Growth 2013-2018
Table 65 Sales of Wine by Category: % Total Value Growth 2013-2018
Table 66 Sales of Wine by Off-trade vs On-trade: Volume 2013-2018
Table 67 Sales of Wine by Off-trade vs On-trade: Value 2013-2018
Table 68 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 69 Sales of Wine by Off-trade vs On-trade: % Value Growth 2013-2018
Table 70 Forecast Sales of Wine by Category: Total Volume 2018-2023
Table 71 Forecast Sales of Wine by Category: Total Value 2018-2023
Table 72 Forecast Sales of Wine by Category: % Total Volume Growth 2018-2023
Table 73 Forecast Sales of Wine by Category: % Total Value Growth 2018-2023

Beer in Belarus

HEADLINES

PROSPECTS

Positive economic development and rising disposable income result in stable volume growth for beer

Sales of mid-priced and premium beer record growth

Most new product development was speciality beer

COMPETITIVE LANDSCAPE

New players and private label activity intensify beer competition

Music festivals remain a major promotion tool

Minor share of craft beer was linked to high prices and competition in modern retail

CATEGORY BACKGROUND

Summary 3 Lager by Price Band 2018
Table 74 Number of Breweries 2013-2018

CATEGORY DATA

Table 75 Sales of Beer by Category: Total Volume 2013-2018
Table 76 Sales of Beer by Category: Total Value 2013-2018
Table 77 Sales of Beer by Category: % Total Volume Growth 2013-2018
Table 78 Sales of Beer by Category: % Total Value Growth 2013-2018
Table 79 Sales of Beer by Off-trade vs On-trade: Volume 2013-2018
Table 80 Sales of Beer by Off-trade vs On-trade: Value 2013-2018
Table 81 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 82 Sales of Beer by Off-trade vs On-trade: % Value Growth 2013-2018
Table 83 GBO Company Shares of Beer: % Total Volume 2014-2018
Table 84 NBO Company Shares of Beer: % Total Volume 2014-2018
Table 85 LBN Brand Shares of Beer: % Total Volume 2015-2018
Table 86 Forecast Sales of Beer by Category: Total Volume 2018-2023
Table 87 Forecast Sales of Beer by Category: Total Value 2018-2023
Table 88 Forecast Sales of Beer by Category: % Total Volume Growth 2018-2023
Table 89 Forecast Sales of Beer by Category: % Total Value Growth 2018-2023

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