There are numerous factors affecting the structure of the alcoholic drinks market in Bosnia-Herzegovina. These include the makeup of the population, with more than 50% being Muslim, traditions such as the production of homemade spirits such as rachiu/rakija, prospering winemaking regions and the absolute dominance of beer as the nation’s preferred alcoholic drink.
The single most important factor affecting the performance of alcoholic drinks in 2017 was the weather. Summer is the peak season for most alcoholic drinks in Bosnia-Herzegovina and the summer of 2017 was one of the hottest and longest on record.
Brewers continued to dominate the alcoholic drinks competitive landscape in Bosnia-Herzegovina in 2017, which was hardly surprising as beer accounted for the vast majority of overall volume sales. Indeed, the top 10 players in alcoholic drinks were all breweries.
The volume split between the off-trade and on-trade in Bosnia-Herzegovina is roughly 2:1, which is primarily a reflection of the situation in beer. The on-trade is stronger in spirits, cider/perry and RTDs/high-strength premixes, while it remains weak in wine.
The growth of alcoholic drinks in Bosnia-Herzegovina picked up pace at the end of the review period and is expected to continue to remain steady over the forecast period. Beer will remain the dominant category.
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This report originates from Passport, our Alcoholic Drinks research and analysis database.
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