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Country Report

Alcoholic Drinks in

Alcoholic Drinks in Bosnia-Herzegovina

53 pages, Jun 2018

US$2,100

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Executive Summary

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Various factors affect the structure of the country’s alcoholic drinks market

There are numerous factors affecting the structure of the alcoholic drinks market in Bosnia-Herzegovina. These include the makeup of the population, with more than 50% being Muslim, traditions such as the production of homemade spirits such as rachiu/rakija, prospering winemaking regions and the absolute dominance of beer as the nation’s preferred alcoholic drink.

Hot summer weather drives demand in 2017

The single most important factor affecting the performance of alcoholic drinks in 2017 was the weather. Summer is the peak season for most alcoholic drinks in Bosnia-Herzegovina and the summer of 2017 was one of the hottest and longest on record.

Brewers dominate the competitive landscape

Brewers continued to dominate the alcoholic drinks competitive landscape in Bosnia-Herzegovina in 2017, which was hardly surprising as beer accounted for the vast majority of overall volume sales. Indeed, the top 10 players in alcoholic drinks were all breweries.

Increasing focus on the on-trade

The volume split between the off-trade and on-trade in Bosnia-Herzegovina is roughly 2:1, which is primarily a reflection of the situation in beer. The on-trade is stronger in spirits, cider/perry and RTDs/high-strength premixes, while it remains weak in wine.

Growing friction between small value-driven manufacturers and large volume-seeking players

The growth of alcoholic drinks in Bosnia-Herzegovina picked up pace at the end of the review period and is expected to continue to remain steady over the forecast period. Beer will remain the dominant category.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Bosnia-Herzegovina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in Bosnia-Herzegovina, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Bosnia-Herzegovina for free:

The Alcoholic Drinks in Bosnia-Herzegovina market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Alcoholic Drinks in Bosnia-Herzegovina?
What are the major brands in Bosnia-Herzegovina?
Have there been any alcoholic drinks legislative changes over the past 12 months?
How is the alcoholic drinks industry affected by the recession?
What is consumed more; beer, wine or spirits?
What have been the key trends seen in new product developments?
Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Alcoholic Drinks in Bosnia-Herzegovina

EXECUTIVE SUMMARY

Various factors affect the structure of the country’s alcoholic drinks market

Hot summer weather drives demand in 2017

Brewers dominate the competitive landscape

Increasing focus on the on-trade

Growing friction between small value-driven manufacturers and large volume-seeking players

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook
Summary 2 Key New Product Developments 2017

MARKET INDICATORS

Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 12 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2017
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 3 Research Sources

Rtds/High-Strength Premixes in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Hot summer weather drives demand for RTDs

Manufacturers of high-strength premixes looking to tap into the cocktail trend

On-trade remains the dominant channel for RTDs/high-strength premixes

COMPETITIVE LANDSCAPE

Brand extensions lead RTDs/high-strength premixes

Lack of promotion

Category’s small size discourages investment

CATEGORY DATA

Table 17 Sales of RTDS/High-Strength Premixes by Category: Total Volume 2012-2017
Table 18 Sales of RTDS/High-Strength Premixes by Category: Total Value 2012-2017
Table 19 Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2012-2017
Table 20 Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2012-2017
Table 21 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 22 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 23 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 24 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 25 GBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
Table 26 NBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
Table 27 LBN Brand Shares of RTDS/High-Strength Premixes: % Total Volume 2014-2017
Table 28 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Volume 2017-2022
Table 29 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Value 2017-2022
Table 30 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2017-2022
Table 31 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2017-2022

Spirits in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Spirits consistently outperformed by beer and wine

Cocktail trend picking up pace in the on-trade

Rachiu/rakija continues to perform well

COMPETITIVE LANDSCAPE

MB Impex seeks to catch up with the leading two players

Notable developments in speciality premium spirits

Bleak prospects for private label spirits

CATEGORY DATA

Table 32 Sales of Spirits by Category: Total Volume 2012-2017
Table 33 Sales of Spirits by Category: Total Value 2012-2017
Table 34 Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 35 Sales of Spirits by Category: % Total Value Growth 2012-2017
Table 36 Sales of Spirits by Off-trade vs On-trade: Volume 2012-2017
Table 37 Sales of Spirits by Off-trade vs On-trade: Value 2012-2017
Table 38 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 39 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2012-2017
Table 40 GBO Company Shares of Spirits: % Total Volume 2013-2017
Table 41 NBO Company Shares of Spirits: % Total Volume 2013-2017
Table 42 LBN Brand Shares of Spirits: % Total Volume 2014-2017
Table 43 Forecast Sales of Spirits by Category: Total Volume 2017-2022
Table 44 Forecast Sales of Spirits by Category: Total Value 2017-2022
Table 45 Forecast Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 46 Forecast Sales of Spirits by Category: % Total Value Growth 2017-2022

Wine in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Wine the best performing alcoholic drinks category over the review period

Champagne records the strongest growth but remains a niche

Illicit trade affecting the category’s performance

COMPETITIVE LANDSCAPE

Winemaking industry witnessing a transformation

Increasing contribution of small manufacturers

Regional wine trends

CATEGORY DATA

Table 47 Sales of Wine by Category: Total Volume 2012-2017
Table 48 Sales of Wine by Category: Total Value 2012-2017
Table 49 Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 50 Sales of Wine by Category: % Total Value Growth 2012-2017
Table 51 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
Table 52 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
Table 53 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 54 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
Table 55 Forecast Sales of Wine by Category: Total Volume 2017-2022
Table 56 Forecast Sales of Wine by Category: Total Value 2017-2022
Table 57 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 58 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022

Beer in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Hot summer weather drives beer sales

Domestic premium lager the best performing category

Craft beer movement

COMPETITIVE LANDSCAPE

Multinationals offer a mix of regional and international brands

Domestic brewers looking to diversify

Private label has little presence in beer

CATEGORY BACKGROUND

Lager price band methodology

Summary 4 Lager by Price Band 2017
Table 59 Number of Breweries 2012-2017

CATEGORY DATA

Table 60 Sales of Beer by Category: Total Volume 2012-2017
Table 61 Sales of Beer by Category: Total Value 2012-2017
Table 62 Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 63 Sales of Beer by Category: % Total Value Growth 2012-2017
Table 64 Sales of Beer by Off-trade vs On-trade: Volume 2012-2017
Table 65 Sales of Beer by Off-trade vs On-trade: Value 2012-2017
Table 66 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 67 Sales of Beer by Off-trade vs On-trade: % Value Growth 2012-2017
Table 68 GBO Company Shares of Beer: % Total Volume 2013-2017
Table 69 NBO Company Shares of Beer: % Total Volume 2013-2017
Table 70 LBN Brand Shares of Beer: % Total Volume 2014-2017
Table 71 Forecast Sales of Beer by Category: Total Volume 2017-2022
Table 72 Forecast Sales of Beer by Category: Total Value 2017-2022
Table 73 Forecast Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 74 Forecast Sales of Beer by Category: % Total Value Growth 2017-2022

Cider/Perry in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Category returns to growth thanks to both the good summer weather and strong promotional activities

On-trade channel remains dominant in cider/perry

New product development largely revolves around flavour

COMPETITIVE LANDSCAPE

Carlsberg’s Somersby brand dominates cider/perry

The promotional power of events

Selecting a target audience

CATEGORY DATA

Table 75 Sales of Cider/Perry: Total Volume 2012-2017
Table 76 Sales of Cider/Perry: Total Value 2012-2017
Table 77 Sales of Cider/Perry: % Total Volume Growth 2012-2017
Table 78 Sales of Cider/Perry: % Total Value Growth 2012-2017
Table 79 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2012-2017
Table 80 Sales of Cider/Perry by Off-trade vs On-trade: Value 2012-2017
Table 81 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 82 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2012-2017
Table 83 GBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 84 NBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 85 LBN Brand Shares of Cider/Perry: % Total Volume 2014-2017
Table 86 Forecast Sales of Cider/Perry: Total Volume 2017-2022
Table 87 Forecast Sales of Cider/Perry: Total Value 2017-2022
Table 88 Forecast Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 89 Forecast Sales of Cider/Perry: % Total Value Growth 2017-2022

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Country Report

Alcoholic Drinks in Bosnia-Herzegovina

New Report Guarantee

Executive Summary

New Report Guarantee

Various factors affect the structure of the country’s alcoholic drinks market

Hot summer weather drives demand in 2017

Brewers dominate the competitive landscape

Increasing focus on the on-trade

Growing friction between small value-driven manufacturers and large volume-seeking players

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Alcoholic Drinks in Bosnia-Herzegovina

EXECUTIVE SUMMARY

Various factors affect the structure of the country’s alcoholic drinks market

Hot summer weather drives demand in 2017

Brewers dominate the competitive landscape

Increasing focus on the on-trade

Growing friction between small value-driven manufacturers and large volume-seeking players

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Rtds/High-Strength Premixes in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Hot summer weather drives demand for RTDs

Manufacturers of high-strength premixes looking to tap into the cocktail trend

On-trade remains the dominant channel for RTDs/high-strength premixes

COMPETITIVE LANDSCAPE

Brand extensions lead RTDs/high-strength premixes

Lack of promotion

Category’s small size discourages investment

CATEGORY DATA

Spirits in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Spirits consistently outperformed by beer and wine

Cocktail trend picking up pace in the on-trade

Rachiu/rakija continues to perform well

COMPETITIVE LANDSCAPE

MB Impex seeks to catch up with the leading two players

Notable developments in speciality premium spirits

Bleak prospects for private label spirits

CATEGORY DATA

Wine in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Wine the best performing alcoholic drinks category over the review period

Champagne records the strongest growth but remains a niche

Illicit trade affecting the category’s performance

COMPETITIVE LANDSCAPE

Winemaking industry witnessing a transformation

Increasing contribution of small manufacturers

Regional wine trends

CATEGORY DATA

Beer in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Hot summer weather drives beer sales

Domestic premium lager the best performing category

Craft beer movement

COMPETITIVE LANDSCAPE

Multinationals offer a mix of regional and international brands

Domestic brewers looking to diversify

Private label has little presence in beer

CATEGORY BACKGROUND