Alcoholic Drinks in Chengdu

Alcoholic Drinks in Chengdu

Chengdu: One of the most populous cities in China and tourist attractions

Alcoholic Drinks in CHENGDU

Consumer profile: Consumer expenditure, lifestyle, population

A typical occasion

Key findings

Long history of liquors with plenty of well-known local baijiu brands

Local premium baijiu brands stand out in baijiu industry

Small pack baijiu products appeal to local consumers

Different marketing strategies for baijiu brands in small packs

Fierce competition among leading beer brands in Chengdu

Emergence of imported beer and craft beer in Chengdu

Diverse drinking occasions enrich Chengdu’s drinking culture

Bar/pubs at core of Chengdu’s nightlife

Luzhou Lao Jiao Co Ltd

Lang Jiu Group

Sichuan Yibin Wuliangye Distillery Co Ltd

Key takeaways

---