The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreAug 2018
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As a popular visiting city, not only local citizens but also tourists coming to Hangzhou would like to purchase local yellow wine as gifts. Yellow wine would also be served on special occasions or traditional events. To capture young consumers, innovative and premium packages are offered to satisfy young persons’ demands for individualization.
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Hangzhou is geographically close to the principal producer of yellow wine, Shaoxing, resulting in the increasing popularity of yellow wine made in Shaoxing. The G20 summit held in Hangzhou also drove sales of yellow wine, as it was appointed as the official drink at the summit.
Beer in Hangzhou is dominated by leading brands from other regions. However, local beer brands are also attractive to consumers, with their wide presence in local hypermarkets and supermarkets. Meanwhile, due to using the famous natural resource of Qingdao Lake water, consumers have rising awareness of local beer brands in Hangzhou.
Busy trade and increasing disposable incomes are boosting sales of yellow wine with attractive packaging, as local consumers tend to buy these products for business occasions and gifting. Moreover, Western culture is driving sales of craft beer, which targets the high-end niche in Hangzhou.
Hangzhou is well-known for its beautiful scenery and natural resources; it has always been a famous tourist spot in China. Taking advantage of the high volume of tourists, bars and restaurants in the West Lake district are becoming more popular and recording rapid growth.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.