Alcoholic Drinks in Hyderabad

City Market Report

About This Report

Mar 2018

Hyderabad is known for its significant consumption of hard liquor. Drinks such as whiskey and scotch which were once thought to be old fashioned drinks, have found new audience in the form of youngsters who are open to experimenting. There is an increasing demand for beer and craft beer in particular. A number of new bars, breweries and pubs have been opened in Hyderabad. The state government is supportive of the pub culture in the city.

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Introduction
Hyderabad: overview
Consumer Profile: young, evolving and experimenting
Key findings
Whiskey is most demanded alcoholic drink in city
Toddy still sees takers despite competition from cheap liquor
Beer continues to become popular in the city
Concept of craft beer catching up, and the rise of microbreweries
New bars, pubs and experiential drinking places mushrooming
Modern retailing adds to experiential shopping
Vibrant liquor policies and government initiatives in store
Hyderabad evolving into a celebrated nightlife destination
HyLife brewing company
Tonique, the liquor mall
Lionsgate breweries private limited

Packaged Foods in Hyderabad

Key takeaways