Hyderabad is known for its significant consumption of hard liquor. Drinks such as whiskey and scotch which were once thought to be old fashioned drinks, have found new audience in the form of youngsters who are open to experimenting. There is an increasing demand for beer and craft beer in particular. A number of new bars, breweries and pubs have been opened in Hyderabad. The state government is supportive of the pub culture in the city.
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