Alcoholic Drinks in Indore

Key Findings

Alcohol consumption on the rise despite stringent regulation and awareness campaigns by the state government

The state government aims to limit alcohol consumption by maintaining strict control over distribution. In 2018, the government imposed a 15% rise in the licence fee for all liquor shops, which further increased the cost of liquor. Despite these measures, the city has been witnessing an increase in alcohol consumption. The rise in the young population and the establishment of bars and pubs have accelerated the consumption of alcohol in the city.

Multi-cultural interaction easing the acceptance of alcohol

Indore is the commercial capital of Madhya Pradesh and a centre for manufacturing. The city has been witnessing the establishment of various IT and tech parks, which is helping in the formation of a more modern society. With more young people coming to work in the city, the interactions between them and the local population is bringing about changes in the lifestyle and mind-set of the resident population.

City’s night life boosts consumption of alcoholic beverages

With more young people and working professionals looking to relax after stressful days at work, Indore’s nightlife is picking up steam. Consumers in the city tend to hang out at night, particular at the weekend. This is a common phenomenon which can be observed across the city. Pubs/bars are popular among young people, with themed café and bars attracting those wishing to have a couple of drinks with friends or colleagues.

Opportunities pivot around the preference for beer among consumers

Beer is a favourite among the alcohol consuming population in the city, who are mainly young people and white collar workers. There are significant opportunities for the drinks industry, such as an untapped market for freshly brewed beer and the increasing presence of affordable themed beer bars and cafés.