Alcoholic Drinks in Kunming

Alcoholic Drinks in Kunming

City profile: Rich ethnic culture and abundant resources

Consumer profile: Disposable income, consumer expenditure , lifestyle

A typical occasion

Key findings

Local b aijiu brands: Lower price range is the key segment

Local b aijiu brands: Surrounded by prestige brands of other regions

Local ingredients: Herbal ingredients used extensively

Local ingredients: Rich local traditional flavours

Private individual distilleries: Popular home-made alcoholic drinks

Private individual distilleries: Continued traditional brewing process

Smaller pack sizes: Reflecting heathy drinking trend

Smaller pack sizes: Stimulated by tourism boom

Yunnan Red Winery Group Co Ltd

Luxi Lan Yi Brewing Co Ltd

Yunnan Carlsberg Dali Beer Group Co Ltd

Key takeaways

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