Executive Summary

Jun 2018
Moderate growth for alcoholic drinks in 2017

In 2017, alcoholic drinks recorded moderate total volume growth primarily due to market saturation and underperformance of wine which is one of the traditional alcoholic drinks, mainly of domestic origin. Towards the end of 2017 the Macedonian political crisis settled down after the latest parliamentary election in 2016 and the subsequent formation of a new government during the first half of 2017.

Growing interest in craft beer helps the beer category maintain strong growth

In 2017, craft beer manufacturing continued to evolve as several leading microbreweries launched a number of new craft beers. These new product launches experienced strong volume demand and interest among beer connoisseurs.

In total volume terms, domestic companies dominated alcoholic drinks in 2017

In 2017, domestic companies dominated alcoholic drinks in total volume terms, mainly due to the very strong market share held by the two largest domestic breweries, Pivara Skopje ad and Prilepska Pivarnica ad. Besides beer, another area with strong market presence and dominance of domestic brands and manufacturers is other spirits, particularly in the rachiu/rakija and other distilled beverages subcategories.

Traditional grocery retailers lead distribution of alcoholic drinks

Traditional grocery retailers was the dominant distribution channel for alcoholic drinks in Macedonia in 2017. Small grocery retailers is the leading channel, followed by other grocery retailers.

Total volume growth of alcoholic drinks set to slow down

Alcoholic drinks is set to maintain stable growth over the forecast period. This growth will represent a slowdown compared to the review period as the most robust alcoholic drinks categories are heavily saturated and there is little room for future volume growth.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Alcoholic Drinks in Macedonia

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in North Macedonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in North Macedonia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in North Macedonia for free:

The Alcoholic Drinks in North Macedonia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Alcoholic Drinks in North Macedonia?
  • What are the major brands in North Macedonia?
  • Have there been any alcoholic drinks legislative changes over the past 12 months?
  • How is the alcoholic drinks industry affected by the recession?
  • What is consumed more; beer, wine or spirits?
  • What have been the key trends seen in new product developments?
  • Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Rtds/High-Strength Premixes in Macedonia

HEADLINES

PROSPECTS

RTDs/High-strength premixes struggles to maintain greater market significance
Category faces shortages of relevant brands
Younger consumers and party-goers are main target consumer groups

COMPETITIVE LANDSCAPE

Diageo Plc leads RTDs/high-strength premixes in 2017
No domestic brands and NBOs/GBOs on the local market
Few international competitors and no private label present in 2017

CATEGORY DATA

Table 1 Sales of RTDS/High-Strength Premixes by Category: Total Volume 2012-2017
Table 2 Sales of RTDS/High-Strength Premixes by Category: Total Value 2012-2017
Table 3 Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2012-2017
Table 4 Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2012-2017
Table 5 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 GBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
Table 10 NBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
Table 11 LBN Brand Shares of RTDS/High-Strength Premixes: % Total Volume 2014-2017
Table 12 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Volume 2017-2022
Table 13 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Value 2017-2022
Table 14 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2017-2022
Table 15 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2017-2022