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Learn moreSep 2020
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It is difficult to overstate the negative impact that the COVID-19 pandemic has had on sales of alcoholic drinks in Russia. In particular, very strong declines are expected to have been seen in on-trade sales due to the government-mandated closure of all bars, pubs, clubs, cafés and restaurants throughout the country for an extended period from 28 March onwards.
Restrictions to prevent the spread of COVID-19 have been introduced gradually in Russia. The entry of Chinese citizens was banned from 20 February, with this being extended to Iranians from 28 February and South Koreans from 1 March.
2019 witnessed the further progression of profound changes in attitudes towards alcohol and drinking among much of the Russian population. Whereas in the past, consumers often favoured the cheapest options available, favouring high ABV products in spirits such as vodka and brandy as well as the lower ABV traditional fermented beverage nalivka/nalewka and domestic economy lager brands, recent years have seen the consumption habits of many shift away from the focus on quantity and intoxicating potential and towards a more measured and moderate approach to alcohol consumption.
Recent years have seen significant changes in wine consumption in Russia, with volume sales under pressure due to Russian consumers increasingly focusing on quality over quantity. Nevertheless, this has ensured positive value growth, particularly in the on-trade, even as volume sales have fallen.
The pace at which sales of alcoholic drinks recover from the strong sales declines that are expected to be seen over the course of 2020 due to the COVID-19 pandemic is set to vary from category to category. On-trade sales of wine and spirits are expected to bounce back before the end of 2022, with off-trade sales recovering before the end of 2021 in most cases.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Russia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Alcoholic Drinks industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Alcoholic Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.