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Overview:
Understand the latest market trends and future growth opportunities for the Alcoholic Drinks industry in Russia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Beer
- Wine
- Spirits
- Cider and Perry
- RTDs
If you're in the Alcoholic Drinks industry in Russia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Alcoholic Drinks in Russia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Alcoholic Drinks in Russia?
- Where is consumer demand for Alcoholic Drinks focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Russia?
- How are products distributed in Russia?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Alcoholic Drinks in Russia
EXECUTIVE SUMMARY
COVID-19 impact on alcoholic drinks
COVID-19 country impact
Company response
Retailing shift
On-trade vs off-trade split
What next for alcoholic drinks?
Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2018-2025
Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2018-2025
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2015-2020
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2020
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020
MARKET DATA
Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025
DISCLAIMER
SOURCES
Summary 2 Research Sources
Beer in Russia
KEY DATA FINDINGS
2020 IMPACT
The pandemic has a positive impact on off-trade sales of beer in 2020
Imported lagers continue to perform well
Craft beer suffers from the closure of on-trade outlets
RECOVERY AND OPPORTUNITIES
Declining off-trade sales over the forecast period
Smaller beer types set to continue to become more popular
Legislative changes may add to producers’ costs
CATEGORY BACKGROUND
Lager price band methodology
Summary 3 Lager by Price Band 2019
Number of Breweries 2015-2020
CATEGORY DATA
Table 18 Sales of Beer by Category: Total Volume 2015-2020
Table 19 Sales of Beer by Category: Total Value 2015-2020
Table 20 Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 21 Sales of Beer by Category: % Total Value Growth 2015-2020
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2015-2020
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020
Table 26 Sales of Beer by Craft vs Standard 2015-2020
Table 27 GBO Company Shares of Beer: % Total Volume 2016-2020
Table 28 NBO Company Shares of Beer: % Total Volume 2016-2020
Table 29 LBN Brand Shares of Beer: % Total Volume 2017-2020
Table 30 Forecast Sales of Beer by Category: Total Volume 2020-2025
Table 31 Forecast Sales of Beer by Category: Total Value 2020-2025
Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025
Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025
Wine in Russia
KEY DATA FINDINGS
2020 IMPACT
Russians turn to wine to relieve the boredom of home seclusion during the COVID-19 pandemic
Changes in legislation covering wine
Kuban-Vino continues to perform well
RECOVERY AND OPPORTUNITIES
Difficulties ahead for off-trade sales of wine
A greater reliance on local vineyards
Leading spirits players show an interest in wine
CATEGORY DATA
Table 34 Sales of Wine by Category: Total Volume 2015-2020
Table 35 Sales of Wine by Category: Total Value 2015-2020
Table 36 Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 37 Sales of Wine by Category: % Total Value Growth 2015-2020
Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020
Table 39 Sales of Wine by Off-trade vs On-trade: Value 2015-2020
Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020
Table 42 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2015-2020
Table 43 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2015-2020
Table 44 Sales of Still White Wine by Price Segment: % Off-trade Volume 2015-2020
Table 45 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2015-2020
Table 46 GBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020
Table 47 NBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020
Table 48 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2017-2020
Table 49 GBO Company Shares of Champagne: % Total Volume 2016-2020
Table 50 NBO Company Shares of Champagne: % Total Volume 2016-2020
Table 51 LBN Brand Shares of Champagne: % Total Volume 2017-2020
Table 52 GBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020
Table 53 NBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020
Table 54 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2017-2020
Table 55 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2016-2020
Table 56 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2016-2020
Table 57 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2017-2020
Table 58 GBO Company Shares of Non-grape Wine: % Total Volume 2016-2020
Table 59 NBO Company Shares of Non-grape Wine: % Total Volume 2016-2020
Table 60 LBN Brand Shares of Non-grape Wine: % Total Volume 2017-2020
Table 61 Forecast Sales of Wine by Category: Total Volume 2020-2025
Table 62 Forecast Sales of Wine by Category: Total Value 2020-2025
Table 63 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025
Table 64 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025
Spirits in Russia
KEY DATA FINDINGS
2020 IMPACT
Russians turn to vodka to help them through the COVID-19 pandemic
Stronger growth for whiskies in 2020
Gin continues its spectacular growth
RECOVERY AND OPPORTUNITIES
Low total volume growth for spirits going forward
Key vodka players will continue to diversify
Vodka players will need to develop export strategies
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 4 Benchmark Brands 2020
CATEGORY DATA
Table 65 Sales of Spirits by Category: Total Volume 2015-2020
Table 66 Sales of Spirits by Category: Total Value 2015-2020
Table 67 Sales of Spirits by Category: % Total Volume Growth 2015-2020
Table 68 Sales of Spirits by Category: % Total Value Growth 2015-2020
Table 69 Sales of Spirits by Off-trade vs On-trade: Volume 2015-2020
Table 70 Sales of Spirits by Off-trade vs On-trade: Value 2015-2020
Table 71 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 72 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2015-2020
Table 73 Sales of Dark Rum by Price Platform: % Total Volume 2015-2020
Table 74 Sales of White Rum by Price Platform: % Total Volume 2015-2020
Table 75 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2015-2020
Table 76 Sales of English Gin by Price Platform: % Total Volume 2015-2020
Table 77 Sales of Vodka by Price Platform: % Total Volume 2015-2020
Table 78 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2015-2020
Table 79 GBO Company Shares of Spirits: % Total Volume 2016-2020
Table 80 NBO Company Shares of Spirits: % Total Volume 2016-2020
Table 81 LBN Brand Shares of Spirits: % Total Volume 2017-2020
Table 82 Forecast Sales of Spirits by Category: Total Volume 2020-2025
Table 83 Forecast Sales of Spirits by Category: Total Value 2020-2025
Table 84 Forecast Sales of Spirits by Category: % Total Volume Growth 2020-2025
Table 85 Forecast Sales of Spirits by Category: % Total Value Growth 2020-2025
Cider/Perry in Russia
KEY DATA FINDINGS
2020 IMPACT
High levels of home consumption boost growth of cider/perry in 2020
Increasing consumer sophistication drives development
The leading players maintain their grip on cider/perry
RECOVERY AND OPPORTUNITIES
Ongoing strong growth for cider/perry
The health and wellness trend will support the development of non-alcoholic cider
The leading players will continue to perform well
CATEGORY DATA
Table 86 Sales of Cider/Perry: Total Volume 2015-2020
Table 87 Sales of Cider/Perry: Total Value 2015-2020
Table 88 Sales of Cider/Perry: % Total Volume Growth 2015-2020
Table 89 Sales of Cider/Perry: % Total Value Growth 2015-2020
Table 90 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2015-2020
Table 91 Sales of Cider/Perry by Off-trade vs On-trade: Value 2015-2020
Table 92 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 93 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2015-2020
Table 94 GBO Company Shares of Cider/Perry: % Total Volume 2016-2020
Table 95 NBO Company Shares of Cider/Perry: % Total Volume 2016-2020
Table 96 LBN Brand Shares of Cider/Perry: % Total Volume 2017-2020
Table 97 Forecast Sales of Cider/Perry: Total Volume 2020-2025
Table 98 Forecast Sales of Cider/Perry: Total Value 2020-2025
Table 99 Forecast Sales of Cider/Perry: % Total Volume Growth 2020-2025
Table 100 Forecast Sales of Cider/Perry: % Total Value Growth 2020-2025
Rtds in Russia
KEY DATA FINDINGS
2020 IMPACT
RTDs continues to emerge in 2020
Spirit-based RTDs remains the dominant product
Steep declines for on-trade sales in 2020
RECOVERY AND OPPORTUNITIES
Good growth for RTDs over the forecast period
Conservative tastes set to remain around RTDs going forward
Glass and metal to remain the preferred packaging materials
CATEGORY DATA
Table 101 Sales of RTDs by Category: Total Volume 2015-2020
Table 102 Sales of RTDs by Category: Total Value 2015-2020
Table 103 Sales of RTDs by Category: % Total Volume Growth 2015-2020
Table 104 Sales of RTDs by Category: % Total Value Growth 2015-2020
Table 105 Sales of RTDs by Off-trade vs On-trade: Volume 2015-2020
Table 106 Sales of RTDs by Off-trade vs On-trade: Value 2015-2020
Table 107 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 108 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2015-2020
Table 109 GBO Company Shares of RTDs: % Total Volume 2016-2020
Table 110 NBO Company Shares of RTDs: % Total Volume 2016-2020
Table 111 LBN Brand Shares of RTDs: % Total Volume 2017-2020
Table 112 Forecast Sales of RTDs by Category: Total Volume 2020-2025
Table 113 Forecast Sales of RTDs by Category: Total Value 2020-2025
Table 114 Forecast Sales of RTDs by Category: % Total Volume Growth 2020-2025
Table 115 Forecast Sales of RTDs by Category: % Total Value Growth 2020-2025