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Country Report

Alcoholic Drinks in

Alcoholic Drinks in Russia

Sep 2020

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Executive Summary

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COVID-19 impact on alcoholic drinks

It is difficult to overstate the negative impact that the COVID-19 pandemic has had on sales of alcoholic drinks in Russia. In particular, very strong declines are expected to have been seen in on-trade sales due to the government-mandated closure of all bars, pubs, clubs, cafés and restaurants throughout the country for an extended period from 28 March onwards.

COVID-19 country impact

Restrictions to prevent the spread of COVID-19 have been introduced gradually in Russia. The entry of Chinese citizens was banned from 20 February, with this being extended to Iranians from 28 February and South Koreans from 1 March.

The evolution of Russian drinking culture favours quality over quantity

2019 witnessed the further progression of profound changes in attitudes towards alcohol and drinking among much of the Russian population. Whereas in the past, consumers often favoured the cheapest options available, favouring high ABV products in spirits such as vodka and brandy as well as the lower ABV traditional fermented beverage nalivka/nalewka and domestic economy lager brands, recent years have seen the consumption habits of many shift away from the focus on quantity and intoxicating potential and towards a more measured and moderate approach to alcohol consumption.

Days of Russian Wine campaign spurs the development of the local wine industry

Recent years have seen significant changes in wine consumption in Russia, with volume sales under pressure due to Russian consumers increasingly focusing on quality over quantity. Nevertheless, this has ensured positive value growth, particularly in the on-trade, even as volume sales have fallen.

A strong recovery expected, to be followed by a return to pre-existing trends

The pace at which sales of alcoholic drinks recover from the strong sales declines that are expected to be seen over the course of 2020 due to the COVID-19 pandemic is set to vary from category to category. On-trade sales of wine and spirits are expected to bounce back before the end of 2022, with off-trade sales recovering before the end of 2021 in most cases.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Russia for free:

The Alcoholic Drinks in Russia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Alcoholic Drinks in Russia?
What are the major brands in Russia?
Have there been any alcoholic drinks legislative changes over the past 12 months?
How is the alcoholic drinks industry affected by the recession?
What is consumed more; beer, wine or spirits?
What have been the key trends seen in new product developments?
Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Alcoholic Drinks in Russia

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

The evolution of Russian drinking culture favours quality over quantity

Days of Russian Wine campaign spurs the development of the local wine industry

A strong recovery expected, to be followed by a return to pre-existing trends

Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024
Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024
Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024
Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2013-2018

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2019

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

MARKET INDICATORS

Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019

MARKET DATA

Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Beer in Russia

HEADLINES

PRE-COVID-19 PERFORMANCE

Slow sales growth due to saturation and sales returning to normal after World Cup

AB InBev Efes Group assumes category leadership

Baltika Pivovarennaya leads the dynamic category of non alcoholic beer

2020 AND BEYOND

COVID-19 impact

Affected products within beer

Recovery and opportunities

CATEGORY BACKGROUND

Lager price band methodology

Summary 3 Lager by Price Band 2019

Number of Breweries 2014-2019

CATEGORY DATA

Table 18 Sales of Beer by Category: Total Volume 2014-2019
Table 19 Sales of Beer by Category: Total Value 2014-2019
Table 20 Sales of Beer by Category: % Total Volume Growth 2014-2019
Table 21 Sales of Beer by Category: % Total Value Growth 2014-2019
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2014-2019
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2014-2019
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2014-2019
Table 26 GBO Company Shares of Beer: % Total Volume 2015-2019
Table 27 NBO Company Shares of Beer: % Total Volume 2015-2019
Table 28 LBN Brand Shares of Beer: % Total Volume 2016-2019
Table 29 Forecast Sales of Beer by Category: Total Volume 2019-2024
Table 30 Forecast Sales of Beer by Category: Total Value 2019-2024
Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2019-2024
Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2019-2024

Wine in Russia

HEADLINES

PRE-COVID-19 PERFORMANCE

Official state support spurs the development of the local wine production industry

Champagne benefits from changing tastes despite regulatory issues

Kuban Vino OOO maintains leadership via its broad portfolio and wide distribution

2020 AND BEYOND

COVID-19 impact

Affected products within wine

Recovery and opportunities

CATEGORY DATA

Table 33 Sales of Wine by Category: Total Volume 2014-2019
Table 34 Sales of Wine by Category: Total Value 2014-2019
Table 35 Sales of Wine by Category: % Total Volume Growth 2014-2019
Table 36 Sales of Wine by Category: % Total Value Growth 2014-2019
Table 37 Sales of Wine by Off-trade vs On-trade: Volume 2014-2019
Table 38 Sales of Wine by Off-trade vs On-trade: Value 2014-2019
Table 39 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 40 Sales of Wine by Off-trade vs On-trade: % Value Growth 2014-2019
Table 41 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2014-2019
Table 42 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2014-2019
Table 43 Sales of Still White Wine by Price Segment: % Off-trade Volume 2014-2019
Table 44 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2014-2019
Table 45 GBO Company Shares of Still Light Grape Wine: % Total Volume 2015-2019
Table 46 NBO Company Shares of Still Light Grape Wine: % Total Volume 2015-2019
Table 47 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2016-2019
Table 48 GBO Company Shares of Champagne: % Total Volume 2015-2019
Table 49 NBO Company Shares of Champagne: % Total Volume 2015-2019
Table 50 LBN Brand Shares of Champagne: % Total Volume 2016-2019
Table 51 GBO Company Shares of Other Sparkling Wine: % Total Volume 2015-2019
Table 52 NBO Company Shares of Other Sparkling Wine: % Total Volume 2015-2019
Table 53 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2016-2019
Table 54 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2015-2019
Table 55 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2015-2019
Table 56 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2016-2019
Table 57 GBO Company Shares of Non-grape Wine: % Total Volume 2015-2019
Table 58 NBO Company Shares of Non-grape Wine: % Total Volume 2015-2019
Table 59 LBN Brand Shares of Non-grape Wine: % Total Volume 2016-2019
Table 60 Forecast Sales of Wine by Category: Total Volume 2019-2024
Table 61 Forecast Sales of Wine by Category: Total Value 2019-2024
Table 62 Forecast Sales of Wine by Category: % Total Volume Growth 2019-2024
Table 63 Forecast Sales of Wine by Category: % Total Value Growth 2019-2024

Spirits in Russia

HEADLINES

PRE-COVID-19 PERFORMANCE

Faced with softening demand for vodka, spirits players turn to other categories

Brandy and cognac and whiskies generate the strongest sales growth

Positive growth spurred by economic development and diversified tastes

2020 AND BEYOND

COVID-19 impact

Affected products within spirits

Recovery and opportunities

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

Summary 4 Benchmark Brands 2019

CATEGORY DATA

Table 64 Sales of Spirits by Category: Total Volume 2014-2019
Table 65 Sales of Spirits by Category: Total Value 2014-2019
Table 66 Sales of Spirits by Category: % Total Volume Growth 2014-2019
Table 67 Sales of Spirits by Category: % Total Value Growth 2014-2019
Table 68 Sales of Spirits by Off-trade vs On-trade: Volume 2014-2019
Table 69 Sales of Spirits by Off-trade vs On-trade: Value 2014-2019
Table 70 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 71 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2014-2019
Table 72 Sales of Dark Rum by Price Platform: % Total Volume 2014-2019
Table 73 Sales of White Rum by Price Platform: % Total Volume 2014-2019
Table 74 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2014-2019
Table 75 Sales of English Gin by Price Platform: % Total Volume 2014-2019
Table 76 Sales of Vodka by Price Platform: % Total Volume 2014-2019
Table 77 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2014-2019
Table 78 GBO Company Shares of Spirits: % Total Volume 2015-2019
Table 79 NBO Company Shares of Spirits: % Total Volume 2015-2019
Table 80 LBN Brand Shares of Spirits: % Total Volume 2016-2019
Table 81 Forecast Sales of Spirits by Category: Total Volume 2019-2024
Table 82 Forecast Sales of Spirits by Category: Total Value 2019-2024
Table 83 Forecast Sales of Spirits by Category: % Total Volume Growth 2019-2024
Table 84 Forecast Sales of Spirits by Category: % Total Value Growth 2019-2024

Cider/Perry in Russia

HEADLINES

PRE-COVID-19 PERFORMANCE

Growth rates slowdown appreciably as cider/perry reaches maturity

The category leaders maintain their positions via local and international brands

Modern retailing dominates cider/perry distribution as on-trade sales remain minimal

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

CATEGORY DATA

Table 85 Sales of Cider/Perry: Total Volume 2014-2019
Table 86 Sales of Cider/Perry: Total Value 2014-2019
Table 87 Sales of Cider/Perry: % Total Volume Growth 2014-2019
Table 88 Sales of Cider/Perry: % Total Value Growth 2014-2019
Table 89 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2014-2019
Table 90 Sales of Cider/Perry by Off-trade vs On-trade: Value 2014-2019
Table 91 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 92 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2014-2019
Table 93 GBO Company Shares of Cider/Perry: % Total Volume 2015-2019
Table 94 NBO Company Shares of Cider/Perry: % Total Volume 2015-2019
Table 95 LBN Brand Shares of Cider/Perry: % Total Volume 2016-2019
Table 96 Forecast Sales of Cider/Perry: Total Volume 2019-2024
Table 97 Forecast Sales of Cider/Perry: Total Value 2019-2024
Table 98 Forecast Sales of Cider/Perry: % Total Volume Growth 2019-2024
Table 99 Forecast Sales of Cider/Perry: % Total Value Growth 2019-2024

Rtds in Russia

HEADLINES

PRE-COVID-19 PERFORMANCE

RTDs remains a niche category with a narrow consumer base

Local players continue to dominate sales as high excise taxes present barriers

Increasing interest in fresh cocktails presents challenges, especially in the on-trade

2020 AND BEYOND

COVID-19 impact

Affected products within RTDs

Recovery and opportunities

CATEGORY DATA

Table 100 Sales of RTDs by Category: Total Volume 2014-2019
Table 101 Sales of RTDs by Category: Total Value 2014-2019
Table 102 Sales of RTDs by Category: % Total Volume Growth 2014-2019
Table 103 Sales of RTDs by Category: % Total Value Growth 2014-2019
Table 104 Sales of RTDs by Off-trade vs On-trade: Volume 2014-2019
Table 105 Sales of RTDs by Off-trade vs On-trade: Value 2014-2019
Table 106 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 107 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2014-2019
Table 108 GBO Company Shares of RTDs: % Total Volume 2015-2019
Table 109 NBO Company Shares of RTDs: % Total Volume 2015-2019
Table 110 LBN Brand Shares of RTDs: % Total Volume 2016-2019
Table 111 Forecast Sales of RTDs by Category: Total Volume 2019-2024
Table 112 Forecast Sales of RTDs by Category: Total Value 2019-2024
Table 113 Forecast Sales of RTDs by Category: % Total Volume Growth 2019-2024
Table 114 Forecast Sales of RTDs by Category: % Total Value Growth 2019-2024

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Megatrends

Country Report

Alcoholic Drinks in Russia

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on alcoholic drinks

COVID-19 country impact

The evolution of Russian drinking culture favours quality over quantity

Days of Russian Wine campaign spurs the development of the local wine industry

A strong recovery expected, to be followed by a return to pre-existing trends

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Alcoholic Drinks in Russia

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

The evolution of Russian drinking culture favours quality over quantity

Days of Russian Wine campaign spurs the development of the local wine industry

A strong recovery expected, to be followed by a return to pre-existing trends

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Beer in Russia

HEADLINES

PRE-COVID-19 PERFORMANCE

Slow sales growth due to saturation and sales returning to normal after World Cup

AB InBev Efes Group assumes category leadership

Baltika Pivovarennaya leads the dynamic category of non alcoholic beer

2020 AND BEYOND

COVID-19 impact

Affected products within beer

Recovery and opportunities

CATEGORY BACKGROUND

Lager price band methodology

Number of Breweries 2014-2019

CATEGORY DATA

Wine in Russia

HEADLINES

PRE-COVID-19 PERFORMANCE

Official state support spurs the development of the local wine production industry

Champagne benefits from changing tastes despite regulatory issues

Kuban Vino OOO maintains leadership via its broad portfolio and wide distribution

2020 AND BEYOND

COVID-19 impact

Affected products within wine

Recovery and opportunities

CATEGORY DATA

Spirits in Russia

HEADLINES

PRE-COVID-19 PERFORMANCE

Faced with softening demand for vodka, spirits players turn to other categories

Brandy and cognac and whiskies generate the strongest sales growth

Positive growth spurred by economic development and diversified tastes

2020 AND BEYOND

COVID-19 impact

Affected products within spirits

Recovery and opportunities

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

CATEGORY DATA

Cider/Perry in Russia

HEADLINES

PRE-COVID-19 PERFORMANCE

Growth rates slowdown appreciably as cider/perry reaches maturity

The category leaders maintain their positions via local and international brands