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Country Report

Alcoholic Drinks in

Alcoholic Drinks in Russia

May 2021

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Executive Summary

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COVID-19 impact on alcoholic drinks

The Coronavirus (COVID-19) pandemic had a positive impact on off-trade sales of alcoholic drinks in 2020. Increased home consumption due to long periods of seclusion and the perception of alcoholic drinks as a form of hometainment given the restrictions around travelling positively affected spirits such as English gin and white rum.

COVID-19 country impact

Restrictions to prevent the spread of COVID-19 were introduced gradually in Russia. The entry of Chinese citizens was banned from 20 February, with this being extended to Iranians from 28 February and South Koreans from 1 March.

Company response

Despite the devaluation of the ruble, manufacturers and distributors generally did their best to limit price increases of most alcoholic drinks during the COVID-19 pandemic, whilst also offering discounts and thereby driving sales, especially in spirits, whilst demonstrating a level of solidarity with hard-pressed Russian consumers during the crisis. Wine was somewhat of an exception, where average unit price increases were higher due to the introduction of a new law covering wine and winemaking and a sharp shortage of home-produced raw materials, although this had little to do with the pandemic.

Retailing shift

There were no significant negative impacts from store closures, staff illnesses or product shortages in Russia due to the COVID-19 pandemic in 2020.

On-trade vs off-trade split

The on-trade holds a small share of total volume sales of alcoholic drinks in Russia and the situation was only exacerbated during the COVID-19 pandemic in 2020 as these outlets were forced to close for in-house sales for long periods during the lockdowns. Although all types of alcoholic drinks suffered steep double-digit on-trade volume falls in 2020, spirits was particularly badly affected by the switch to retail, especially gin, which many Russians began to use at home as a base for cocktails as a form of entertainment at home during the long periods of seclusion.

What next for alcoholic drinks?

The forecast period will be challenging for alcoholic drinks, with total volume sales struggling to achieve growth going forward. The larger areas such as beer, wine and vodka will all witness total volume declines in 2021 and struggle to achieve growth the following year.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Russia for free:

The Alcoholic Drinks in Russia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Alcoholic Drinks in Russia?
What are the major brands in Russia?
Have there been any alcoholic drinks legislative changes over the past 12 months?
How is the alcoholic drinks industry affected by the recession?
What is consumed more; beer, wine or spirits?
What have been the key trends seen in new product developments?
Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Alcoholic Drinks in Russia

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2018-2025
Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2018-2025

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2015-2020

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2020

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020

MARKET DATA

Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025

DISCLAIMER

SOURCES

Summary 2 Research Sources

Beer in Russia

KEY DATA FINDINGS

2020 IMPACT

The pandemic has a positive impact on off-trade sales of beer in 2020

Imported lagers continue to perform well

Craft beer suffers from the closure of on-trade outlets

RECOVERY AND OPPORTUNITIES

Declining off-trade sales over the forecast period

Smaller beer types set to continue to become more popular

Legislative changes may add to producers’ costs

CATEGORY BACKGROUND

Lager price band methodology

Summary 3 Lager by Price Band 2019

Number of Breweries 2015-2020

CATEGORY DATA

Table 18 Sales of Beer by Category: Total Volume 2015-2020
Table 19 Sales of Beer by Category: Total Value 2015-2020
Table 20 Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 21 Sales of Beer by Category: % Total Value Growth 2015-2020
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2015-2020
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020
Table 26 Sales of Beer by Craft vs Standard 2015-2020
Table 27 GBO Company Shares of Beer: % Total Volume 2016-2020
Table 28 NBO Company Shares of Beer: % Total Volume 2016-2020
Table 29 LBN Brand Shares of Beer: % Total Volume 2017-2020
Table 30 Forecast Sales of Beer by Category: Total Volume 2020-2025
Table 31 Forecast Sales of Beer by Category: Total Value 2020-2025
Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025
Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025

Wine in Russia

KEY DATA FINDINGS

2020 IMPACT

Russians turn to wine to relieve the boredom of home seclusion during the COVID-19 pandemic

Changes in legislation covering wine

Kuban-Vino continues to perform well

RECOVERY AND OPPORTUNITIES

Difficulties ahead for off-trade sales of wine

A greater reliance on local vineyards

Leading spirits players show an interest in wine

CATEGORY DATA

Table 34 Sales of Wine by Category: Total Volume 2015-2020
Table 35 Sales of Wine by Category: Total Value 2015-2020
Table 36 Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 37 Sales of Wine by Category: % Total Value Growth 2015-2020
Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020
Table 39 Sales of Wine by Off-trade vs On-trade: Value 2015-2020
Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020
Table 42 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2015-2020
Table 43 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2015-2020
Table 44 Sales of Still White Wine by Price Segment: % Off-trade Volume 2015-2020
Table 45 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2015-2020
Table 46 GBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020
Table 47 NBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020
Table 48 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2017-2020
Table 49 GBO Company Shares of Champagne: % Total Volume 2016-2020
Table 50 NBO Company Shares of Champagne: % Total Volume 2016-2020
Table 51 LBN Brand Shares of Champagne: % Total Volume 2017-2020
Table 52 GBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020
Table 53 NBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020
Table 54 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2017-2020
Table 55 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2016-2020
Table 56 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2016-2020
Table 57 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2017-2020
Table 58 GBO Company Shares of Non-grape Wine: % Total Volume 2016-2020
Table 59 NBO Company Shares of Non-grape Wine: % Total Volume 2016-2020
Table 60 LBN Brand Shares of Non-grape Wine: % Total Volume 2017-2020
Table 61 Forecast Sales of Wine by Category: Total Volume 2020-2025
Table 62 Forecast Sales of Wine by Category: Total Value 2020-2025
Table 63 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025
Table 64 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025

Spirits in Russia

KEY DATA FINDINGS

2020 IMPACT

Russians turn to vodka to help them through the COVID-19 pandemic

Stronger growth for whiskies in 2020

Gin continues its spectacular growth

RECOVERY AND OPPORTUNITIES

Low total volume growth for spirits going forward

Key vodka players will continue to diversify

Vodka players will need to develop export strategies

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

Summary 4 Benchmark Brands 2020

CATEGORY DATA

Table 65 Sales of Spirits by Category: Total Volume 2015-2020
Table 66 Sales of Spirits by Category: Total Value 2015-2020
Table 67 Sales of Spirits by Category: % Total Volume Growth 2015-2020
Table 68 Sales of Spirits by Category: % Total Value Growth 2015-2020
Table 69 Sales of Spirits by Off-trade vs On-trade: Volume 2015-2020
Table 70 Sales of Spirits by Off-trade vs On-trade: Value 2015-2020
Table 71 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 72 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2015-2020
Table 73 Sales of Dark Rum by Price Platform: % Total Volume 2015-2020
Table 74 Sales of White Rum by Price Platform: % Total Volume 2015-2020
Table 75 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2015-2020
Table 76 Sales of English Gin by Price Platform: % Total Volume 2015-2020
Table 77 Sales of Vodka by Price Platform: % Total Volume 2015-2020
Table 78 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2015-2020
Table 79 GBO Company Shares of Spirits: % Total Volume 2016-2020
Table 80 NBO Company Shares of Spirits: % Total Volume 2016-2020
Table 81 LBN Brand Shares of Spirits: % Total Volume 2017-2020
Table 82 Forecast Sales of Spirits by Category: Total Volume 2020-2025
Table 83 Forecast Sales of Spirits by Category: Total Value 2020-2025
Table 84 Forecast Sales of Spirits by Category: % Total Volume Growth 2020-2025
Table 85 Forecast Sales of Spirits by Category: % Total Value Growth 2020-2025

Cider/Perry in Russia

KEY DATA FINDINGS

2020 IMPACT

High levels of home consumption boost growth of cider/perry in 2020

Increasing consumer sophistication drives development

The leading players maintain their grip on cider/perry

RECOVERY AND OPPORTUNITIES

Ongoing strong growth for cider/perry

The health and wellness trend will support the development of non-alcoholic cider

The leading players will continue to perform well

CATEGORY DATA

Table 86 Sales of Cider/Perry: Total Volume 2015-2020
Table 87 Sales of Cider/Perry: Total Value 2015-2020
Table 88 Sales of Cider/Perry: % Total Volume Growth 2015-2020
Table 89 Sales of Cider/Perry: % Total Value Growth 2015-2020
Table 90 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2015-2020
Table 91 Sales of Cider/Perry by Off-trade vs On-trade: Value 2015-2020
Table 92 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 93 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2015-2020
Table 94 GBO Company Shares of Cider/Perry: % Total Volume 2016-2020
Table 95 NBO Company Shares of Cider/Perry: % Total Volume 2016-2020
Table 96 LBN Brand Shares of Cider/Perry: % Total Volume 2017-2020
Table 97 Forecast Sales of Cider/Perry: Total Volume 2020-2025
Table 98 Forecast Sales of Cider/Perry: Total Value 2020-2025
Table 99 Forecast Sales of Cider/Perry: % Total Volume Growth 2020-2025
Table 100 Forecast Sales of Cider/Perry: % Total Value Growth 2020-2025

Rtds in Russia

KEY DATA FINDINGS

2020 IMPACT

RTDs continues to emerge in 2020

Spirit-based RTDs remains the dominant product

Steep declines for on-trade sales in 2020

RECOVERY AND OPPORTUNITIES

Good growth for RTDs over the forecast period

Conservative tastes set to remain around RTDs going forward

Glass and metal to remain the preferred packaging materials

CATEGORY DATA

Table 101 Sales of RTDs by Category: Total Volume 2015-2020
Table 102 Sales of RTDs by Category: Total Value 2015-2020
Table 103 Sales of RTDs by Category: % Total Volume Growth 2015-2020
Table 104 Sales of RTDs by Category: % Total Value Growth 2015-2020
Table 105 Sales of RTDs by Off-trade vs On-trade: Volume 2015-2020
Table 106 Sales of RTDs by Off-trade vs On-trade: Value 2015-2020
Table 107 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 108 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2015-2020
Table 109 GBO Company Shares of RTDs: % Total Volume 2016-2020
Table 110 NBO Company Shares of RTDs: % Total Volume 2016-2020
Table 111 LBN Brand Shares of RTDs: % Total Volume 2017-2020
Table 112 Forecast Sales of RTDs by Category: Total Volume 2020-2025
Table 113 Forecast Sales of RTDs by Category: Total Value 2020-2025
Table 114 Forecast Sales of RTDs by Category: % Total Volume Growth 2020-2025
Table 115 Forecast Sales of RTDs by Category: % Total Value Growth 2020-2025

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Megatrends

Country Report

Alcoholic Drinks in Russia

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Alcoholic Drinks in Russia

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DISCLAIMER

SOURCES

Beer in Russia

KEY DATA FINDINGS

2020 IMPACT

The pandemic has a positive impact on off-trade sales of beer in 2020

Imported lagers continue to perform well

Craft beer suffers from the closure of on-trade outlets

RECOVERY AND OPPORTUNITIES

Declining off-trade sales over the forecast period

Smaller beer types set to continue to become more popular

Legislative changes may add to producers’ costs

CATEGORY BACKGROUND

Lager price band methodology

Number of Breweries 2015-2020

CATEGORY DATA

Wine in Russia

KEY DATA FINDINGS

2020 IMPACT

Russians turn to wine to relieve the boredom of home seclusion during the COVID-19 pandemic

Changes in legislation covering wine

Kuban-Vino continues to perform well

RECOVERY AND OPPORTUNITIES

Difficulties ahead for off-trade sales of wine

A greater reliance on local vineyards

Leading spirits players show an interest in wine

CATEGORY DATA

Spirits in Russia

KEY DATA FINDINGS

2020 IMPACT

Russians turn to vodka to help them through the COVID-19 pandemic

Stronger growth for whiskies in 2020

Gin continues its spectacular growth

RECOVERY AND OPPORTUNITIES

Low total volume growth for spirits going forward

Key vodka players will continue to diversify

Vodka players will need to develop export strategies

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

CATEGORY DATA

Cider/Perry in Russia

KEY DATA FINDINGS

2020 IMPACT