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Country Report

Alcoholic Drinks in

Alcoholic Drinks in Russia

67 pages, Jun 2018

US$2,100

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Executive Summary

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2017 witnesses an ongoing recovery in spirits but a decline for products with a low alcohol content

In 2017, the Russian alcoholic drinks market witnessed the ongoing recovery of the spirits and wine categories but a further decline in categories with a lower alcohol content, such as beer. In spirits, many categories returned to growth following declines in 2016, with solid gains recorded by whiskies, rum, gin and cognac thanks to their premium positioning and the use of discounting and promotional activities.

Lower prices in spirits help boost volume sales

The main story of 2017 was a wide range of promotional activities in spirits from manufacturers, distributors and retailers, with these all accepting lower profit margins for an increase in volume sales. Discounts of up to 40-50%, for example, were offered during peak periods such as New Year.

Price discounting remains a powerful competitive tool

In 2017, almost all categories in alcoholic drinks witnessed significant price reductions. As the recovery in consumer purchasing power remained slow, one of the key tools for maintaining demand was price.

Krasnoe & Beloe retail chain helps support spirit sales

Modern grocery retailers continued to strengthen their positions in alcoholic drinks over the review period at the expense of still very strong traditional grocery retailers. Over the last few years, however, food/drink/tobacco specialists have gained ground, with this being largely due to the growing popularity of the Krasnoe & Beloe retail chain, which is opening an increasing number of outlets and offers very affordable prices.

A mixed performance expected over the forecast period

Beer, cider/perry and RTDs/high-strength premixes are not expected to record positive growth rates even in 2018 when Russia hosts the FIFA World Cup. The healthy lifestyle trend among both millennials and Generation Z, as well as increasing excise taxes and other government restrictions, will adversely affect these categories over the forecast period.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Russia for free:

The Alcoholic Drinks in Russia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Alcoholic Drinks in Russia?
What are the major brands in Russia?
Have there been any alcoholic drinks legislative changes over the past 12 months?
How is the alcoholic drinks industry affected by the recession?
What is consumed more; beer, wine or spirits?
What have been the key trends seen in new product developments?
Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Alcoholic Drinks in Russia

EXECUTIVE SUMMARY

2017 witnesses an ongoing recovery in spirits but a decline for products with a low alcohol content

Lower prices in spirits help boost volume sales

Price discounting remains a powerful competitive tool

Krasnoe & Beloe retail chain helps support spirit sales

A mixed performance expected over the forecast period

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2017

KEY NEW PRODUCT LAUNCHES

Lack of new product launches in 2017

Outlook
Summary 2 Key New Product Developments 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

MARKET INDICATORS

Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 13 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 3 Research Sources

Beer in Russia

HEADLINES

PROSPECTS

Economy and mid-priced lager threatened by restrictions on beer in plastic bottles

Share of non-alcoholic beer is growing

Craft beer movement helps support sales

COMPETITIVE LANDSCAPE

Merger of Anheuser-Busch InBev and Anadolu Group in Russia and Ukraine

Heineken the best performer in 2017

Regional players survive thanks to draught beer

CATEGORY BACKGROUND

Lager price band methodology

Summary 4 Lager by Price Band 2017

CATEGORY DATA

Table 18 Sales of Beer by Category: Total Volume 2012-2017
Table 19 Sales of Beer by Category: Total Value 2012-2017
Table 20 Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 21 Sales of Beer by Category: % Total Value Growth 2012-2017
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2012-2017
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2012-2017
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2012-2017
Table 26 GBO Company Shares of Beer: % Total Volume 2013-2017
Table 27 NBO Company Shares of Beer: % Total Volume 2013-2017
Table 28 LBN Brand Shares of Beer: % Total Volume 2014-2017
Table 29 Forecast Sales of Beer by Category: Total Volume 2017-2022
Table 30 Forecast Sales of Beer by Category: Total Value 2017-2022
Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2017-2022

Cider/Perry in Russia

HEADLINES

PROSPECTS

Cider/perry suffers from an increase in excise tax in 2017

Cider/perry remains a niche

Cold summer of 2017 has a negative impact on sales

COMPETITIVE LANDSCAPE

Baltika Pivovarennaya remains the leading player

Cider production as a main activity becomes unprofitable

A new standard for mead set to come into force in 2019

CATEGORY DATA

Table 33 Sales of Cider/Perry: Total Volume 2012-2017
Table 34 Sales of Cider/Perry: Total Value 2012-2017
Table 35 Sales of Cider/Perry: % Total Volume Growth 2012-2017
Table 36 Sales of Cider/Perry: % Total Value Growth 2012-2017
Table 37 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2012-2017
Table 38 Sales of Cider/Perry by Off-trade vs On-trade: Value 2012-2017
Table 39 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 40 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2012-2017
Table 41 GBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 42 NBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 43 LBN Brand Shares of Cider/Perry: % Total Volume 2014-2017
Table 44 Forecast Sales of Cider/Perry: Total Volume 2017-2022
Table 45 Forecast Sales of Cider/Perry: Total Value 2017-2022
Table 46 Forecast Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 47 Forecast Sales of Cider/Perry: % Total Value Growth 2017-2022

Rtds/High-Strength Premixes in Russia

HEADLINES

PROSPECTS

Health and wellness trend remains the prime threat to RTDs

Excise tax makes the production of RTDs less profitable

New state standard for production to negatively affect the category

COMPETITIVE LANDSCAPE

United Bottling Group remains the clear category leader

Ban on sales of alcoholic energy drinks to adversely affect RTDs

Manufacturers anticipated to switch to wine-based RTDs

CATEGORY DATA

Table 48 Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
Table 49 Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
Table 50 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
Table 51 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
Table 52 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 53 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 54 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 55 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 56 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 57 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 58 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2014-2017
Table 59 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2017-2022
Table 60 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2017-2022
Table 61 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2017-2022
Table 62 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2017-2022

Spirits in Russia

HEADLINES

PROSPECTS

Whiskies enjoys a return to growth in 2017

Sales supported by promotional activities and discounted prices

Off-trade continues to heavily dominate sales

COMPETITIVE LANDSCAPE

Category benefits from local bottling operations

Manufacturers and retailers look to diversify their portfolios

Advertising ban the biggest obstacle to new brands gaining share

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

Summary 5 Benchmark Brands 2017

CATEGORY DATA

Table 63 Sales of Spirits by Category: Total Volume 2012-2017
Table 64 Sales of Spirits by Category: Total Value 2012-2017
Table 65 Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 66 Sales of Spirits by Category: % Total Value Growth 2012-2017
Table 67 Sales of Spirits by Off-trade vs On-trade: Volume 2012-2017
Table 68 Sales of Spirits by Off-trade vs On-trade: Value 2012-2017
Table 69 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 70 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2012-2017
Table 71 Sales of Dark Rum by Price Platform: % Total Volume 2012-2017
Table 72 Sales of White Rum by Price Platform: % Total Volume 2012-2017
Table 73 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2012-2017
Table 74 Sales of English Gin by Price Platform: % Total Volume 2012-2017
Table 75 Sales of Vodka by Price Platform: % Total Volume 2012-2017
Table 76 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2012-2017
Table 77 GBO Company Shares of Spirits: % Total Volume 2013-2017
Table 78 NBO Company Shares of Spirits: % Total Volume 2013-2017
Table 79 LBN Brand Shares of Spirits: % Total Volume 2014-2017
Table 80 Forecast Sales of Spirits by Category: Total Volume 2017-2022
Table 81 Forecast Sales of Spirits by Category: Total Value 2017-2022
Table 82 Forecast Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 83 Forecast Sales of Spirits by Category: % Total Value Growth 2017-2022

Wine in Russia

HEADLINES

PROSPECTS

Significance of imported wine increases in 2017

Sales of non-grape wine rise

Sales of premium still grape wine remain stable

COMPETITIVE LANDSCAPE

Distributors seek to offer a balanced portfolio of both domestic and imported wines

Manufacturers and distributors continue to develop their own retail chains

Excise duties on imported wine increase in 2017

CATEGORY DATA

Table 84 Sales of Wine by Category: Total Volume 2012-2017
Table 85 Sales of Wine by Category: Total Value 2012-2017
Table 86 Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 87 Sales of Wine by Category: % Total Value Growth 2012-2017
Table 88 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
Table 89 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
Table 90 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 91 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
Table 92 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2012-2017
Table 93 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2012-2017
Table 94 Sales of Still White Wine by Price Segment: % Off-trade Volume 2012-2017
Table 95 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2012-2017
Table 96 GBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
Table 97 NBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
Table 98 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2014-2017
Table 99 GBO Company Shares of Champagne: % Total Volume 2013-2017
Table 100 NBO Company Shares of Champagne: % Total Volume 2013-2017
Table 101 LBN Brand Shares of Champagne: % Total Volume 2014-2017
Table 102 GBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
Table 103 NBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
Table 104 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2014-2017
Table 105 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2013-2017
Table 106 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2013-2017
Table 107 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2014-2017
Table 108 GBO Company Shares of Non-grape Wine: % Total Volume 2013-2017
Table 109 NBO Company Shares of Non-grape Wine: % Total Volume 2013-2017
Table 110 LBN Brand Shares of Non-grape Wine: % Total Volume 2014-2017
Table 111 Forecast Sales of Wine by Category: Total Volume 2017-2022
Table 112 Forecast Sales of Wine by Category: Total Value 2017-2022
Table 113 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 114 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022

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Megatrends

Country Report

Alcoholic Drinks in Russia

New Report Guarantee

Executive Summary

New Report Guarantee

2017 witnesses an ongoing recovery in spirits but a decline for products with a low alcohol content

Lower prices in spirits help boost volume sales

Price discounting remains a powerful competitive tool

Krasnoe & Beloe retail chain helps support spirit sales

A mixed performance expected over the forecast period

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Alcoholic Drinks in Russia

EXECUTIVE SUMMARY

2017 witnesses an ongoing recovery in spirits but a decline for products with a low alcohol content

Lower prices in spirits help boost volume sales

Price discounting remains a powerful competitive tool

Krasnoe & Beloe retail chain helps support spirit sales

A mixed performance expected over the forecast period

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

KEY NEW PRODUCT LAUNCHES

Lack of new product launches in 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Beer in Russia

HEADLINES

PROSPECTS

Economy and mid-priced lager threatened by restrictions on beer in plastic bottles

Share of non-alcoholic beer is growing

Craft beer movement helps support sales

COMPETITIVE LANDSCAPE

Merger of Anheuser-Busch InBev and Anadolu Group in Russia and Ukraine

Heineken the best performer in 2017

Regional players survive thanks to draught beer

CATEGORY BACKGROUND

Lager price band methodology

CATEGORY DATA

Cider/Perry in Russia

HEADLINES

PROSPECTS

Cider/perry suffers from an increase in excise tax in 2017

Cider/perry remains a niche

Cold summer of 2017 has a negative impact on sales

COMPETITIVE LANDSCAPE

Baltika Pivovarennaya remains the leading player

Cider production as a main activity becomes unprofitable

A new standard for mead set to come into force in 2019

CATEGORY DATA

Rtds/High-Strength Premixes in Russia

HEADLINES

PROSPECTS

Health and wellness trend remains the prime threat to RTDs

Excise tax makes the production of RTDs less profitable

New state standard for production to negatively affect the category

COMPETITIVE LANDSCAPE

United Bottling Group remains the clear category leader

Ban on sales of alcoholic energy drinks to adversely affect RTDs

Manufacturers anticipated to switch to wine-based RTDs

CATEGORY DATA

Spirits in Russia

HEADLINES

PROSPECTS

Whiskies enjoys a return to growth in 2017

Sales supported by promotional activities and discounted prices

Off-trade continues to heavily dominate sales

COMPETITIVE LANDSCAPE

Category benefits from local bottling operations