Alcoholic Drinks in Shanghai

Introduction

Shanghai: Consumer expenditure higher than the rest of the country

Consumer profile: higher disposable income, drinking, dining out

T ypical drinking occasions

Key findings

Yellow wine: A traditional drink in Shanghai

Modern drinks co-exist with traditional yellow wine

‘ Happy Friday ’ culture popular in Shanghai

Themed beer and cocktail festivals in Shanghai

Expertise in yellow wine enhances local consumption

Training and blogs contribute to connoisseurship

Increasing number of drinks specialist retailers in Shanghai

Concept stores gain popularity in Shanghai

Shanghai Jin Feng Wine Co

Shanghai Reberg Brewing Co

Jiangsu Yanghe Distillery Co Ltd

Key takeaways

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