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Learn moreJun 2018
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Alcoholic drinks saw negative volume growth for the fourth year in a row in 2017. However, it seemed to adjust following the large supply shock suffered in 2016 when producers and importers were unable to purchase intermediate inputs and final products.
Consumers continue to shift away from expensive product categories such as whiskies and wine towards RTDs and domestically-produced spirits. Venezuelans seem to be on the path of learning to maximise the alcoholic degree they can purchase because there are signs of increased demand for vodka, RTDs and other dry spirits.
The beer sales of Cervecería Polar CA and Cervecería Regional CA dominated total volume sales of alcoholic drinks in 2017. Although beer remains Venezuelans’ undisputed drink of choice, its importance decreased over the review period.
Sales of alcoholic drinks through the on-trade channel fell more steeply than those within the off-trade channel in 2017. Consumers continue to stay away from the on-trade channel as they prefer consumption at home rather than in a pub or restaurant due to the high price of alcoholic drinks in the on-trade channel.
The high price of staples, low salaries and eroding purchasing power are factors that are likely to restrict the growth of alcoholic drinks in Venezuela. High risks, both financial and operational, associated with persistent devaluation and the unpredictability of mandated price cuts will continue to have an adverse impact on the cost structures and strategic plans of domestic producers and importers.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Venezuela with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Alcoholic Drinks industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Venezuela for free:
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This industry report originates from Passport, our Alcoholic Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.