Alcoholic Drinks in Venezuela

Alcoholic Drinks in Venezuela

EXECUTIVE SUMMARY

Total volume losses decelerate in 2017

A fundamental change in consumer preferences produces positive performances in some categories

Brewers remain at the top of alcoholic drinks in 2017

Lower on-trade sales and store closings mark a dismal performance in 2017

High costs of production and impoverished consumers will limit growth

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Table 2 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

Summary 1 Key New Product Developments 2017

MARKET INDICATORS

Table 3 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 4 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 5 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 6 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 7 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 11 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 12 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 13 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 14 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2017
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 16 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 18 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 2 Research Sources

Beer in Venezuela

HEADLINES

PROSPECTS

Inadequate supply causes a negative performance in 2017

Domestic lager is the most affordable alcoholic drink in Venezuela

Although beer drinkers, Venezuelans are switching to drinks with higher alcohol content

COMPETITIVE LANDSCAPE

The Polar umbrella brand dominates beer in 2017

A segmented market to satisfy each type of consumer

Craft beer remains a niche market

CATEGORY BACKGROUND

Lager price band methodology

Summary 3 Lager by Price Band 2017
Table 19 Number of Breweries 2012-2017

CATEGORY DATA

Table 20 Sales of Beer by Category: Total Volume 2012-2017
Table 21 Sales of Beer by Category: Total Value 2012-2017
Table 22 Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 23 Sales of Beer by Category: % Total Value Growth 2012-2017
Table 24 Sales of Beer by Off-trade vs On-trade: Volume 2012-2017
Table 25 Sales of Beer by Off-trade vs On-trade: Value 2012-2017
Table 26 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 27 Sales of Beer by Off-trade vs On-trade: % Value Growth 2012-2017
Table 28 GBO Company Shares of Beer: % Total Volume 2013-2017
Table 29 NBO Company Shares of Beer: % Total Volume 2013-2017
Table 30 LBN Brand Shares of Beer: % Total Volume 2014-2017
Table 31 Forecast Sales of Beer by Category: Total Volume 2017-2022
Table 32 Forecast Sales of Beer by Category: Total Value 2017-2022
Table 33 Forecast Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 34 Forecast Sales of Beer by Category: % Total Value Growth 2017-2022

Cider/Perry in Venezuela

HEADLINES

PROSPECTS

Large volume decrease of cider/perry sales for the second year in a row

Although more affordable than close substitutes, the supply of cider is extremely limited

Seasonality and ageing consumers limit growth for cider/perry

COMPETITIVE LANDSCAPE

A domestic brand of cider continues to dominate in 2017

Erratic supply of imported brands hampers dynamism

Low levels of innovation prevail in 2017

CATEGORY DATA

Table 35 Sales of Cider/Perry: Total Volume 2012-2017
Table 36 Sales of Cider/Perry: Total Value 2012-2017
Table 37 Sales of Cider/Perry: % Total Volume Growth 2012-2017
Table 38 Sales of Cider/Perry: % Total Value Growth 2012-2017
Table 39 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2012-2017
Table 40 Sales of Cider/Perry by Off-trade vs On-trade: Value 2012-2017
Table 41 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 42 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2012-2017
Table 43 GBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 44 NBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 45 LBN Brand Shares of Cider/Perry: % Total Volume 2014-2017
Table 46 Forecast Sales of Cider/Perry: Total Volume 2017-2022
Table 47 Forecast Sales of Cider/Perry: Total Value 2017-2022
Table 48 Forecast Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 49 Forecast Sales of Cider/Perry: % Total Value Growth 2017-2022

Rtds/High-Strength Premixes in Venezuela

HEADLINES

PROSPECTS

Wine-based RTDs strongly appeal to impoverished Venezuelans

Higher alcohol content and affordability support the volume growth of RTDs

Consumers continue to choose off-trade purchases

COMPETITIVE LANDSCAPE

Domestic sangria retains a strong hold of RTDs

Unstable presence limits growth of spirit-based RTDs in 2017

CATEGORY DATA

Table 50 Sales of RTDS/High-Strength Premixes by Category: Total Volume 2012-2017
Table 51 Sales of RTDS/High-Strength Premixes by Category: Total Value 2012-2017
Table 52 Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2012-2017
Table 53 Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2012-2017
Table 54 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 55 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 56 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 57 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 58 GBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
Table 59 NBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
Table 60 LBN Brand Shares of RTDS/High-Strength Premixes: % Total Volume 2014-2017
Table 61 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Volume 2017-2022
Table 62 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Value 2017-2022
Table 63 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2017-2022
Table 64 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2017-2022

Spirits in Venezuela

HEADLINES

PROSPECTS

Volume sales rebound thanks to migration from more expensive categories

Relative prices play a key role in the growth of spirits

Premium segments fall in favour of economy brands

COMPETITIVE LANDSCAPE

Destilerías Unidas takes the leading position in 2017

Dry spirits becomes the best seller thanks to its competitive pricing

A specific spirit for each Venezuelan drinker

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

Summary 4 Benchmark Brands 2017

CATEGORY DATA

Table 65 Sales of Spirits by Category: Total Volume 2012-2017
Table 66 Sales of Spirits by Category: Total Value 2012-2017
Table 67 Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 68 Sales of Spirits by Category: % Total Value Growth 2012-2017
Table 69 Sales of Spirits by Off-trade vs On-trade: Volume 2012-2017
Table 70 Sales of Spirits by Off-trade vs On-trade: Value 2012-2017
Table 71 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 72 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2012-2017
Table 73 GBO Company Shares of Spirits: % Total Volume 2013-2017
Table 74 NBO Company Shares of Spirits: % Total Volume 2013-2017
Table 75 LBN Brand Shares of Spirits: % Total Volume 2014-2017
Table 76 Forecast Sales of Spirits by Category: Total Volume 2017-2022
Table 77 Forecast Sales of Spirits by Category: Total Value 2017-2022
Table 78 Forecast Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 79 Forecast Sales of Spirits by Category: % Total Value Growth 2017-2022

Wine in Venezuela

HEADLINES

PROSPECTS

Negative trend continues in 2017

Uneven performances can be tied to relative prices

Red wine still Venezuelans’ favourite in spite of higher prices

COMPETITIVE LANDSCAPE

Bodegas Pomar takes the leadership in 2017

Chilean and Argentinian products continue to dominate wine in Venezuela

Widely-available Pomar Brut and Freixenet lead other sparkling wine

CATEGORY DATA

Table 80 Sales of Wine by Category: Total Volume 2012-2017
Table 81 Sales of Wine by Category: Total Value 2012-2017
Table 82 Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 83 Sales of Wine by Category: % Total Value Growth 2012-2017
Table 84 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
Table 85 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
Table 86 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 87 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
Table 88 Forecast Sales of Wine by Category: Total Volume 2017-2022
Table 89 Forecast Sales of Wine by Category: Total Value 2017-2022
Table 90 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 91 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022

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