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Country Report

Alcoholic Drinks in

Alcoholic Drinks in Venezuela

52 pages, Jun 2018

US$2,100

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Total volume losses decelerate in 2017

Alcoholic drinks saw negative volume growth for the fourth year in a row in 2017. However, it seemed to adjust following the large supply shock suffered in 2016 when producers and importers were unable to purchase intermediate inputs and final products.

A fundamental change in consumer preferences produces positive performances in some categories

Consumers continue to shift away from expensive product categories such as whiskies and wine towards RTDs and domestically-produced spirits. Venezuelans seem to be on the path of learning to maximise the alcoholic degree they can purchase because there are signs of increased demand for vodka, RTDs and other dry spirits.

Brewers remain at the top of alcoholic drinks in 2017

The beer sales of Cervecería Polar CA and Cervecería Regional CA dominated total volume sales of alcoholic drinks in 2017. Although beer remains Venezuelans’ undisputed drink of choice, its importance decreased over the review period.

Lower on-trade sales and store closings mark a dismal performance in 2017

Sales of alcoholic drinks through the on-trade channel fell more steeply than those within the off-trade channel in 2017. Consumers continue to stay away from the on-trade channel as they prefer consumption at home rather than in a pub or restaurant due to the high price of alcoholic drinks in the on-trade channel.

High costs of production and impoverished consumers will limit growth

The high price of staples, low salaries and eroding purchasing power are factors that are likely to restrict the growth of alcoholic drinks in Venezuela. High risks, both financial and operational, associated with persistent devaluation and the unpredictability of mandated price cuts will continue to have an adverse impact on the cost structures and strategic plans of domestic producers and importers.

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Alcoholic Drinks Sample Report Alcoholic Drinks Data Sample Report

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Venezuela for free:

The Alcoholic Drinks in Venezuela market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Alcoholic Drinks in Venezuela?
What are the major brands in Venezuela?
Have there been any alcoholic drinks legislative changes over the past 12 months?
How is the alcoholic drinks industry affected by the recession?
What is consumed more; beer, wine or spirits?
What have been the key trends seen in new product developments?
Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Alcoholic Drinks in Venezuela

EXECUTIVE SUMMARY

Total volume losses decelerate in 2017

A fundamental change in consumer preferences produces positive performances in some categories

Brewers remain at the top of alcoholic drinks in 2017

Lower on-trade sales and store closings mark a dismal performance in 2017

High costs of production and impoverished consumers will limit growth

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Table 2 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

Summary 1 Key New Product Developments 2017

MARKET INDICATORS

Table 3 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 4 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 5 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 6 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 7 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 11 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 12 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 13 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 14 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2017
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 16 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 18 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 2 Research Sources

Beer in Venezuela

HEADLINES

PROSPECTS

Inadequate supply causes a negative performance in 2017

Domestic lager is the most affordable alcoholic drink in Venezuela

Although beer drinkers, Venezuelans are switching to drinks with higher alcohol content

COMPETITIVE LANDSCAPE

The Polar umbrella brand dominates beer in 2017

A segmented market to satisfy each type of consumer

Craft beer remains a niche market

CATEGORY BACKGROUND

Lager price band methodology

Summary 3 Lager by Price Band 2017
Table 19 Number of Breweries 2012-2017

CATEGORY DATA

Table 20 Sales of Beer by Category: Total Volume 2012-2017
Table 21 Sales of Beer by Category: Total Value 2012-2017
Table 22 Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 23 Sales of Beer by Category: % Total Value Growth 2012-2017
Table 24 Sales of Beer by Off-trade vs On-trade: Volume 2012-2017
Table 25 Sales of Beer by Off-trade vs On-trade: Value 2012-2017
Table 26 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 27 Sales of Beer by Off-trade vs On-trade: % Value Growth 2012-2017
Table 28 GBO Company Shares of Beer: % Total Volume 2013-2017
Table 29 NBO Company Shares of Beer: % Total Volume 2013-2017
Table 30 LBN Brand Shares of Beer: % Total Volume 2014-2017
Table 31 Forecast Sales of Beer by Category: Total Volume 2017-2022
Table 32 Forecast Sales of Beer by Category: Total Value 2017-2022
Table 33 Forecast Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 34 Forecast Sales of Beer by Category: % Total Value Growth 2017-2022

Cider/Perry in Venezuela

HEADLINES

PROSPECTS

Large volume decrease of cider/perry sales for the second year in a row

Although more affordable than close substitutes, the supply of cider is extremely limited

Seasonality and ageing consumers limit growth for cider/perry

COMPETITIVE LANDSCAPE

A domestic brand of cider continues to dominate in 2017

Erratic supply of imported brands hampers dynamism

Low levels of innovation prevail in 2017

CATEGORY DATA

Table 35 Sales of Cider/Perry: Total Volume 2012-2017
Table 36 Sales of Cider/Perry: Total Value 2012-2017
Table 37 Sales of Cider/Perry: % Total Volume Growth 2012-2017
Table 38 Sales of Cider/Perry: % Total Value Growth 2012-2017
Table 39 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2012-2017
Table 40 Sales of Cider/Perry by Off-trade vs On-trade: Value 2012-2017
Table 41 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 42 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2012-2017
Table 43 GBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 44 NBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 45 LBN Brand Shares of Cider/Perry: % Total Volume 2014-2017
Table 46 Forecast Sales of Cider/Perry: Total Volume 2017-2022
Table 47 Forecast Sales of Cider/Perry: Total Value 2017-2022
Table 48 Forecast Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 49 Forecast Sales of Cider/Perry: % Total Value Growth 2017-2022

Rtds/High-Strength Premixes in Venezuela

HEADLINES

PROSPECTS

Wine-based RTDs strongly appeal to impoverished Venezuelans

Higher alcohol content and affordability support the volume growth of RTDs

Consumers continue to choose off-trade purchases

COMPETITIVE LANDSCAPE

Domestic sangria retains a strong hold of RTDs

Unstable presence limits growth of spirit-based RTDs in 2017

CATEGORY DATA

Table 50 Sales of RTDS/High-Strength Premixes by Category: Total Volume 2012-2017
Table 51 Sales of RTDS/High-Strength Premixes by Category: Total Value 2012-2017
Table 52 Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2012-2017
Table 53 Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2012-2017
Table 54 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 55 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 56 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 57 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 58 GBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
Table 59 NBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
Table 60 LBN Brand Shares of RTDS/High-Strength Premixes: % Total Volume 2014-2017
Table 61 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Volume 2017-2022
Table 62 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Value 2017-2022
Table 63 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2017-2022
Table 64 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2017-2022

Spirits in Venezuela

HEADLINES

PROSPECTS

Volume sales rebound thanks to migration from more expensive categories

Relative prices play a key role in the growth of spirits

Premium segments fall in favour of economy brands

COMPETITIVE LANDSCAPE

Destilerías Unidas takes the leading position in 2017

Dry spirits becomes the best seller thanks to its competitive pricing

A specific spirit for each Venezuelan drinker

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

Summary 4 Benchmark Brands 2017

CATEGORY DATA

Table 65 Sales of Spirits by Category: Total Volume 2012-2017
Table 66 Sales of Spirits by Category: Total Value 2012-2017
Table 67 Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 68 Sales of Spirits by Category: % Total Value Growth 2012-2017
Table 69 Sales of Spirits by Off-trade vs On-trade: Volume 2012-2017
Table 70 Sales of Spirits by Off-trade vs On-trade: Value 2012-2017
Table 71 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 72 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2012-2017
Table 73 GBO Company Shares of Spirits: % Total Volume 2013-2017
Table 74 NBO Company Shares of Spirits: % Total Volume 2013-2017
Table 75 LBN Brand Shares of Spirits: % Total Volume 2014-2017
Table 76 Forecast Sales of Spirits by Category: Total Volume 2017-2022
Table 77 Forecast Sales of Spirits by Category: Total Value 2017-2022
Table 78 Forecast Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 79 Forecast Sales of Spirits by Category: % Total Value Growth 2017-2022

Wine in Venezuela

HEADLINES

PROSPECTS

Negative trend continues in 2017

Uneven performances can be tied to relative prices

Red wine still Venezuelans’ favourite in spite of higher prices

COMPETITIVE LANDSCAPE

Bodegas Pomar takes the leadership in 2017

Chilean and Argentinian products continue to dominate wine in Venezuela

Widely-available Pomar Brut and Freixenet lead other sparkling wine

CATEGORY DATA

Table 80 Sales of Wine by Category: Total Volume 2012-2017
Table 81 Sales of Wine by Category: Total Value 2012-2017
Table 82 Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 83 Sales of Wine by Category: % Total Value Growth 2012-2017
Table 84 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
Table 85 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
Table 86 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 87 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
Table 88 Forecast Sales of Wine by Category: Total Volume 2017-2022
Table 89 Forecast Sales of Wine by Category: Total Value 2017-2022
Table 90 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 91 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022

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Megatrends

Country Report

Alcoholic Drinks in Venezuela

New Report Guarantee

Executive Summary

New Report Guarantee

Total volume losses decelerate in 2017

A fundamental change in consumer preferences produces positive performances in some categories

Brewers remain at the top of alcoholic drinks in 2017

Lower on-trade sales and store closings mark a dismal performance in 2017

High costs of production and impoverished consumers will limit growth

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Alcoholic Drinks in Venezuela

EXECUTIVE SUMMARY

Total volume losses decelerate in 2017

A fundamental change in consumer preferences produces positive performances in some categories

Brewers remain at the top of alcoholic drinks in 2017

Lower on-trade sales and store closings mark a dismal performance in 2017

High costs of production and impoverished consumers will limit growth

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Beer in Venezuela

HEADLINES

PROSPECTS

Inadequate supply causes a negative performance in 2017

Domestic lager is the most affordable alcoholic drink in Venezuela

Although beer drinkers, Venezuelans are switching to drinks with higher alcohol content

COMPETITIVE LANDSCAPE

The Polar umbrella brand dominates beer in 2017

A segmented market to satisfy each type of consumer

Craft beer remains a niche market

CATEGORY BACKGROUND

Lager price band methodology

CATEGORY DATA

Cider/Perry in Venezuela

HEADLINES

PROSPECTS

Large volume decrease of cider/perry sales for the second year in a row

Although more affordable than close substitutes, the supply of cider is extremely limited

Seasonality and ageing consumers limit growth for cider/perry

COMPETITIVE LANDSCAPE

A domestic brand of cider continues to dominate in 2017

Erratic supply of imported brands hampers dynamism

Low levels of innovation prevail in 2017

CATEGORY DATA

Rtds/High-Strength Premixes in Venezuela

HEADLINES

PROSPECTS

Wine-based RTDs strongly appeal to impoverished Venezuelans

Higher alcohol content and affordability support the volume growth of RTDs

Consumers continue to choose off-trade purchases

COMPETITIVE LANDSCAPE

Domestic sangria retains a strong hold of RTDs

Unstable presence limits growth of spirit-based RTDs in 2017

CATEGORY DATA

Spirits in Venezuela

HEADLINES

PROSPECTS

Volume sales rebound thanks to migration from more expensive categories

Relative prices play a key role in the growth of spirits

Premium segments fall in favour of economy brands

COMPETITIVE LANDSCAPE

Destilerías Unidas takes the leading position in 2017

Dry spirits becomes the best seller thanks to its competitive pricing