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Featuring localized flavour and affordable price, local Chinese spirit brands enjoy high popularity among Wuhan people. The preference of herbal and buckwheat liquor further fuels the growth of Chinese spirit market. On the contrary to Chinese spirit, local beer players struggle to survive under aggressive invasion from international players. Subject to Guo Zao culture, on-trade alcohol consumptions are partially suppressed by non-alcoholic Guo Zao drinks.
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Although there is no Hubei Chinese spirits brands enjoy national fame like Maotai and Luzhou Lao Jiao, local brands, such as Baiyunbai and Zhijiangwang show high penetration in Wuhan, given a comparative comfortable competition environment with strong government support. Besides,benefiting from the localized flavour and economic price, local Chinese spirit brands are valued by Wuhanese.
Influenced by the culture of traditional Chinese medicine, Wuhanese have thetradition of taking herbs and natural ingredients; Hence, Chinese herb spirits are popular in Wuhan. In addition, catering the local preference, buck wheat liquor made from buckwheat is also well received by local people owing to its health care function.
As the key city in Central China, Wuhan is the strategic market for external beer giants to enter. Equipped with limited market power and less advanced production technology, local beer players are vulnerable to aggressive invasion,and struggle to survive with fragmented tiny shares. Emerging crafted beer and imported beer also hinder the growth of local beer brands.
Featuring a wide variety of drink products and professional guidance service,drink specialist stores, such as retailer 1919 and Yemaijiu, contribute to an increasing share of alcoholic drinks sales. Largely fulfilling the consumer demands, such as convenience, competitive prices and gifting, other grocery retailing channels constitute the main alcoholic drink consumption channel.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.