Alcoholic Drinks in Wuhan

Local brands maintain competitive advantage in Chinese spirits industry

Although there is no Hubei Chinese spirits brands enjoy national fame like Maotai and Luzhou Lao Jiao, local brands, such as Baiyunbai and Zhijiangwang show high penetration in Wuhan, given a comparative comfortable competition environment with strong government support. Besides,benefiting from the localized flavour and economic price, local Chinese spirit brands are valued by Wuhanese.

Chinese herb spirits enjoy popularity in alcoholic drinks in Wuhan

Influenced by the culture of traditional Chinese medicine, Wuhanese have thetradition of taking herbs and natural ingredients; Hence, Chinese herb spirits are popular in Wuhan. In addition, catering the local preference, buck wheat liquor made from buckwheat is also well received by local people owing to its health care function.

Aggressive external players and emerging crafted beer crowd out local beer players in Wuhan

As the key city in Central China, Wuhan is the strategic market for external beer giants to enter. Equipped with limited market power and less advanced production technology, local beer players are vulnerable to aggressive invasion,and struggle to survive with fragmented tiny shares. Emerging crafted beer and imported beer also hinder the growth of local beer brands.

Increasing drink specialists facilitate growth of alcoholic drinks in Wuhan

Featuring a wide variety of drink products and professional guidance service,drink specialist stores, such as retailer 1919 and Yemaijiu, contribute to an increasing share of alcoholic drinks sales. Largely fulfilling the consumer demands, such as convenience, competitive prices and gifting, other grocery retailing channels constitute the main alcoholic drink consumption channel.