1. Home
  2. Solutions
  3. Alcoholic Drinks

Alcoholic Drinks

Our Passport Alcoholic Drinks database helps redirect assumptions and uncover new opportunities with global insights on category trends in 100 countries worldwide.

Providing a wealth of standardised and cross-comparable statistics, Passport Alcoholic Drinks supports critical decision making with data and analysis at the country, regional and global level.

Research applications 

  • Align corporate strategy to the growth potential of the market

  • Benchmark and track competitors

  • Analyse on-trade vs. off-trade sales and explore market structures

  • Examine distribution trends to maximise channel revenue

  • Inform procurement, logistics and shopper profiling

  • Explore the full range of potential manufacturer clients

  • Follow key consumer trends, opportunities and threats

  • Inform value chain strategy across ingredients, packaging, distribution and retailing


  • 15 years of historic market size data and 5 year forecasts

  • Volume and value sales, for total market, on-trade and off-trade

  • Volume sales in litres, hectolitres, barrels, cases and bottles

  • Value sales at retail and manufacturer selling prices

  • Company and brand shares, sales volume and ranking

  • Company data by global brand owner and national subsidiary / licensee

  • Brand data by global brand name and local brand name

  • Off-trade channel sales analysis 

  • Brand pricing by category and by outlet type

  • Imports and exports total and by country


  • Dashboards deliver a visual representation of category, company and channel performance to reveal future opportunities and threats 

  • Global reports on the latest market trends, new product activity and emerging growth  sectors examine the market from a global and regional perspective

  • Country reports analyse key trends and developments in 100 national markets for all product categories, competitors and channels 

  • Company profiles evaluate the market position and financial performance of the leading national and international players

See our full alcoholic drinks category and country coverage