The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreApr 2017
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Disruption is taking hold of the alcoholic drinks industry in more ways than one. From political volatility and fresh economic headwinds to radical packaging, distribution and positioning formats , the risks are as many as the opportunities within an alcoholic drinks realm in a state of flux.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
The rise of hometainment, intensifying macro headwinds and a shift to politicised marketing will make waves across the board.
Coopetition turns into competition, homebrewing is the new micro while imports face the spectre of rising legislative and taxation barriers.
From shifting the focus of positioning towards the narrative rather than traditionalist cues, embracing alternative packaging formulations and low manipulation production techniques to less established geographic destinations such as China coming of age, the wine industry is evolving faster than before.
World whiskies enter the stage, English gin takes the mantle of the flagbearer of growth and innovation from vodka, cognac embraces more diversified offerings and micro distilling moves into the big league.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.