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Strategy Briefing

Alcoholic Drinks: Key Trends for 2017

45 pages, Apr 2017

US$1,325

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Disruption is taking hold of the alcoholic drinks industry in more ways than one. From political volatility and fresh economic headwinds to radical packaging, distribution and positioning formats , the risks are as many as the opportunities within an alcoholic drinks realm in a state of flux.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Alcoholic drinks embracing disruption

The rise of hometainment, intensifying macro headwinds and a shift to politicised marketing will make waves across the board.

Beer moving beyond “craft”

Coopetition turns into competition, homebrewing is the new micro while imports face the spectre of rising legislative and taxation barriers.

Wine breaking the mould

From shifting the focus of positioning towards the narrative rather than traditionalist cues, embracing alternative packaging formulations and low manipulation production techniques to less established geographic destinations such as China coming of age, the wine industry is evolving faster than before.

Spirits embracing niche momentum

World whiskies enter the stage, English gin takes the mantle of the flagbearer of growth and innovation from vodka, cognac embraces more diversified offerings and micro distilling moves into the big league.

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Introduction

Scope

Objectives

Key findings

Alcoholic Drinks: Four Trends for 2017

Hometainment and rise of the internet of drinks

Customise your drink

Blend your own wine

Premium cocktail on demand

Cannabis cocktail

Land of confusion

Scenarios: What would a severe US downturn mean?

Scenarios: China still flying, but hard landing still possible

Scenarios: A fresh Eurozone debt crisis flaring up?

Genderless, ageless and political; marketing breaking taboos

Spirits: Four Trends for 2017

The beat of the dram

White spirits: Different shades of grey

Cognac: A tale of two countries

Micro distilling goes mainstream

Beer: four Trends for 2017

Microbrewing: From high hops to turf war

Beer: Four Trends for 2017

US: The end of the beginning?

Beyond acquisitions, can craft ideas benefit big beer?

Homebrewing : The next frontier

Imports: Another brick in the wall?

Wine: Three Trends for 2017

Cans, stories and natural credentials

All the wine in China

Champagne: Effervescent modernisation

Conclusions

Glimpses of the future

Appendix: Competitor Analytics

Competitor Analytics tool

Overview

Competitors

Market Overlap

Treemap

Overlap Matrices

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Growth decomposition explained

Significance and applications for growth decomposition

Key applications for Industry Forecast Models

Why buy this report?

Want to find out more about this report?

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Megatrends

Strategy Briefing

Alcoholic Drinks: Key Trends for 2017

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Alcoholic drinks embracing disruption

Beer moving beyond “craft”

Wine breaking the mould

Spirits embracing niche momentum

Want to find out more about this report?

Table of Contents

Introduction

Scope

Objectives

Key findings

Alcoholic Drinks: Four Trends for 2017

Hometainment and rise of the internet of drinks

Customise your drink

Blend your own wine

Premium cocktail on demand

Cannabis cocktail

Land of confusion

Scenarios: What would a severe US downturn mean?

Scenarios: China still flying, but hard landing still possible

Scenarios: A fresh Eurozone debt crisis flaring up?

Genderless, ageless and political; marketing breaking taboos

Spirits: Four Trends for 2017

The beat of the dram

White spirits: Different shades of grey

Cognac: A tale of two countries

Micro distilling goes mainstream

Beer: four Trends for 2017

Microbrewing: From high hops to turf war

Beer: Four Trends for 2017

US: The end of the beginning?

Beyond acquisitions, can craft ideas benefit big beer?

Homebrewing : The next frontier

Imports: Another brick in the wall?

Wine: Three Trends for 2017

Cans, stories and natural credentials

All the wine in China

Champagne: Effervescent modernisation

Conclusions

Glimpses of the future

Appendix: Competitor Analytics

Competitor Analytics tool

Overview

Competitors

Market Overlap

Treemap

Overlap Matrices

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Growth decomposition explained

Significance and applications for growth decomposition

Key applications for Industry Forecast Models

Why buy this report?

Want to find out more about this report?

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