Alcoholic Drinks: Key Trends for 2017

Introduction

Scope

Objectives

Key findings

Alcoholic Drinks: Four Trends for 2017

Hometainment and rise of the internet of drinks

Customise your drink

Blend your own wine

Premium cocktail on demand

Cannabis cocktail

Land of confusion

Scenarios: What would a severe US downturn mean?

Scenarios: China still flying, but hard landing still possible

Scenarios: A fresh Eurozone debt crisis flaring up?

Genderless, ageless and political; marketing breaking taboos

Spirits: Four Trends for 2017

The beat of the dram

White spirits: Different shades of grey

Cognac: A tale of two countries

Micro distilling goes mainstream

Beer: four Trends for 2017

Microbrewing: From high hops to turf war

Beer: Four Trends for 2017

US: The end of the beginning?

Beyond acquisitions, can craft ideas benefit big beer?

Homebrewing : The next frontier

Imports: Another brick in the wall?

Wine: Three Trends for 2017

Cans, stories and natural credentials

All the wine in China

Champagne: Effervescent modernisation

Conclusions

Glimpses of the future

Appendix: Competitor Analytics

Competitor Analytics tool

Overview

Competitors

Market Overlap

Treemap

Overlap Matrices

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Growth decomposition explained

Significance and applications for growth decomposition

Key applications for Industry Forecast Models

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