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Strategy Briefing

Alcoholic Drinks Overview: Thirst for Growth : Part 1 - The Regional Angle

37 pages, Sep 2016

US$1,325

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Fresh geopolitical, macroeconomic and legislative headwinds are hitting emerging markets once hailed as the engine driving the global alcoholic drinks industry’s relative resilience. At the same time, Western markets are battling lingering maturity while going through a transformational stage in terms of shifting drinking patterns, innovation and opportunities presented by the Millennial generation coming of age.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Emerging concerns

While demographics and the long-term macro trajectory remain favourable in the emerging market narrative, volatility and legislative and geopolitical “black swans” have derailed or postponed the process.

Western Europe stuck in reverse

Beyond niche opportunities within super premium and economy offerings in an increasingly more polarised operating environment, Western Europe remains deeply troubled and facing existential threats.

Australasia in the grip of maturity

While top line maturity still lingers, premiumisation, the rise of craft reversing beer’s fortunes, aspirational consumption and the booming cocktail culture lift the tide for spirits.

North America: The glimmer of hope in a subdued global market

With the recovery appearing to be finally taking shape and the explosion of craft brewers and distillers changing the landscape, North American drinking habits are evolving reflecting the emergence of the Millennial generation.

Eastern Europe: A series of unfortunate events

Caught in a geopolitical, legislative and macroeconomic vicious circle, Russia continues to drag the entire region down with it. Manufacturers will continue being forced to curtail production, slash prices or shift towards domestic production as illegal and counterfeit sales skyrocket.

AMEA: Booming optimism diluted

Price elasticity concerns as showcased by faltering Guinness sales in Nigeria and the expected further volatility in local currencies and commodity-rich nations highlight downside risks while bringing affordability to the forefront.

Asia Pacific: In the retrenching Chinese dragon’s shadow

While the debate on the hardness of the Chinese landing is still ongoing, there is little doubt that its effect is felt not only locally and regionally but also on a global level. On the other hand, the transition away from an unsustainable “bling” culture of gifting provides fresh opportunities for the mass market.

Latin America: Brazilian blues

While Olympic optimism did not prove enough to counteract the unhealthy sociopolitical cocktail plaguing the Brazilian economy, an aspirational consumption undercurrent still provides opportunities in the medium term.

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Introduction

Scope

Objectives

Key findings

The Macro Narrative and Drawing Parallels

A dash of optimism in a bitter cocktail

Unemployed and getting old, or young and aspirational?

Disposable incomes versus spending on alcohol

The State of the Global Market

Assuming brace positions

Off-trade takes the lead once more

Regional Snapshots

A sobering regional comparison

Western Europe: Stuck in reverse?

Australasia still gripped by maturity

North America: The glimmer of hope in a subdued global market

Eastern Europe: A series of unfortunate events

AMEA: Booming optimism diluted

Asia Pacific: In the retrenching Chinese dragon’s shadow

Latin America: Brazilian blues

The Corporate Angle

Gains on the acquisition trail

Megabrew: End of the road for major consolidation in beer

Big is not necessarily better

Spirits and wine show greater fragmentation

Mapping Out the Future

Mapping out the future: Alcoholic drinks projections over 2015-2020

Minor revisions but downside risks foreshadow hangover

Keep calm and carry on? The Brexit view from the UK

Brexit: A stiff drink for Western Europe

Future risks

Methodology

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Key applications for Industry Forecast Models

Report Definitions

Definitions

Why buy this report?

Want to find out more about this report?

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Megatrends

Strategy Briefing

Alcoholic Drinks Overview: Thirst for Growth : Part 1 - The Regional Angle

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Emerging concerns

Western Europe stuck in reverse

Australasia in the grip of maturity

North America: The glimmer of hope in a subdued global market

Eastern Europe: A series of unfortunate events

AMEA: Booming optimism diluted

Asia Pacific: In the retrenching Chinese dragon’s shadow

Latin America: Brazilian blues

Want to find out more about this report?

Table of Contents

Introduction

Scope

Objectives

Key findings

The Macro Narrative and Drawing Parallels

A dash of optimism in a bitter cocktail

Unemployed and getting old, or young and aspirational?

Disposable incomes versus spending on alcohol

The State of the Global Market

Assuming brace positions

Off-trade takes the lead once more

Regional Snapshots

A sobering regional comparison

Western Europe: Stuck in reverse?

Australasia still gripped by maturity

North America: The glimmer of hope in a subdued global market

Eastern Europe: A series of unfortunate events

AMEA: Booming optimism diluted

Asia Pacific: In the retrenching Chinese dragon’s shadow

Latin America: Brazilian blues

The Corporate Angle

Gains on the acquisition trail

Megabrew: End of the road for major consolidation in beer

Big is not necessarily better

Spirits and wine show greater fragmentation

Mapping Out the Future

Mapping out the future: Alcoholic drinks projections over 2015-2020

Minor revisions but downside risks foreshadow hangover

Keep calm and carry on? The Brexit view from the UK

Brexit: A stiff drink for Western Europe

Future risks

Methodology

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Key applications for Industry Forecast Models

Report Definitions

Definitions

Why buy this report?

Want to find out more about this report?

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