The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreSep 2016
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Fresh geopolitical, macroeconomic and legislative headwinds are hitting emerging markets once hailed as the engine driving the global alcoholic drinks industry’s relative resilience. At the same time, Western markets are battling lingering maturity while going through a transformational stage in terms of shifting drinking patterns, innovation and opportunities presented by the Millennial generation coming of age.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
While demographics and the long-term macro trajectory remain favourable in the emerging market narrative, volatility and legislative and geopolitical “black swans” have derailed or postponed the process.
Beyond niche opportunities within super premium and economy offerings in an increasingly more polarised operating environment, Western Europe remains deeply troubled and facing existential threats.
While top line maturity still lingers, premiumisation, the rise of craft reversing beer’s fortunes, aspirational consumption and the booming cocktail culture lift the tide for spirits.
With the recovery appearing to be finally taking shape and the explosion of craft brewers and distillers changing the landscape, North American drinking habits are evolving reflecting the emergence of the Millennial generation.
Caught in a geopolitical, legislative and macroeconomic vicious circle, Russia continues to drag the entire region down with it. Manufacturers will continue being forced to curtail production, slash prices or shift towards domestic production as illegal and counterfeit sales skyrocket.
Price elasticity concerns as showcased by faltering Guinness sales in Nigeria and the expected further volatility in local currencies and commodity-rich nations highlight downside risks while bringing affordability to the forefront.
While the debate on the hardness of the Chinese landing is still ongoing, there is little doubt that its effect is felt not only locally and regionally but also on a global level. On the other hand, the transition away from an unsustainable “bling” culture of gifting provides fresh opportunities for the mass market.
While Olympic optimism did not prove enough to counteract the unhealthy sociopolitical cocktail plaguing the Brazilian economy, an aspirational consumption undercurrent still provides opportunities in the medium term.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.