Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Strategy Briefing

Alcoholic Drinks Overview: Thirst for Growth: Part 2 – The Category Angle

31 pages, Oct 2016

US$1,325

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

As micro offerings enter the mainstream against a sobering backdrop of sustained economic weakness and macro maturity, wine is finding its legs, English gin is rising as a flagbearer of momentum within spirits, cider is facing the gravitational pull of a ferocious competitive environment while RTDs continue embracing evolutionary adaptability. Which category will be calling the shots as macro volatility and changing drinking habits form an explosive cocktail?

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Beer: Where is the fizz?

While the craft segment is providing a groundswell of optimism in mature markets and non/low alcoholic variants and flavoured launches tap into niche opportunities, top line mainstream lager growth remains largely sobering.

Wine: Healthy but uninspiring

Fortified wine and vermouth gain some traction in the US on the back of the resurgent cocktail culture and the segment’s cyclical popularity, champagne regains ground in its relentless fight against booming other sparkling wines and red varietals dominate the still light grape segment, which is seemingly running out of steam.

Spirits: Recovery position

As liqueurs are being passed the baton of innovation with flavoured extensions and radical experimentation stealing the limelight, other major spirits categories point to more trouble ahead. Beyond maturity-induced declines in categories such as vodka and macro weakness impacting Scotch, premiumisation is still the key driver.

Cider/perry: An American success story

As previously highlighted, cider retains its overall dynamism as it reiterates its position as an ideal escape hatch for saturated beer markets. Sales in the US are finally reaching critical mass and escape velocity on the back of a healthier profile, heritage credentials and solid marketing support as competition from the emergent hard soda segment gets fiercer.

RTDs/high-strength premixes: Constantly evolving

Having repeatedly proven its adaptability credentials, the category is currently driven by a plethora of malt-based RTD launches in mature beer markets such as the US while still providing an entry level stepping stone for upwardly-mobile drinkers in emerging nations.

Want to find out more about this report?

Request more information

Introduction

Objectives

Scope

Key findings

Global Category Snapshots

Beer: The light and the dark

Lager: Heady premiumisation

Flavoured lager: Making saturation more palatable

Dark beer: Ale’s long shadow getting shorter

Wine: Glass half full

Drinking red: Western European travails and Asian potential

Still light grape wine: Sophistication has a price (point)

Champagne and other sparkling wine neck-and-neck

Spirits: Intoxicating yet tipsy

Whiskies: Beyond Scotch

White spirits: Gin ‘o clock

Cider: Going flat?

RTDs: Generations

Designated Drivers: Glimpses of the Future

Identifying medium term potential and weakness

Future star performers and underachievers

Flavoured and low/non alcohol: Western Europe is not tapped out

RTDs: Nigeria embracing origin narratives

English gin’s future is premium, small batch and experimental

Cognac in China: Hard landing?

Vodka: Flavour fatigue

Forecast scenarios: The Trump card

Forecast scenarios: Chinese whispers

Recommendations

Definitions

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Strategy Briefing

Alcoholic Drinks Overview: Thirst for Growth: Part 2 – The Category Angle

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Beer: Where is the fizz?

Wine: Healthy but uninspiring

Spirits: Recovery position

Cider/perry: An American success story

RTDs/high-strength premixes: Constantly evolving

Want to find out more about this report?

Table of Contents

Introduction

Objectives

Scope

Key findings

Global Category Snapshots

Beer: The light and the dark

Lager: Heady premiumisation

Flavoured lager: Making saturation more palatable

Dark beer: Ale’s long shadow getting shorter

Wine: Glass half full

Drinking red: Western European travails and Asian potential

Still light grape wine: Sophistication has a price (point)

Champagne and other sparkling wine neck-and-neck

Spirits: Intoxicating yet tipsy

Whiskies: Beyond Scotch

White spirits: Gin ‘o clock

Cider: Going flat?

RTDs: Generations

Designated Drivers: Glimpses of the Future

Identifying medium term potential and weakness

Future star performers and underachievers

Flavoured and low/non alcohol: Western Europe is not tapped out

RTDs: Nigeria embracing origin narratives

English gin’s future is premium, small batch and experimental

Cognac in China: Hard landing?

Vodka: Flavour fatigue

Forecast scenarios: The Trump card

Forecast scenarios: Chinese whispers

Recommendations

Definitions

Definitions

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Strategy Reports

Country Reports

Recently Viewed

Complete Catalogue

Strategy Reports

Country Reports