The COVID-19 pandemic had a major impact on sales of alcoholic drinks packaging in Russia in 2020, with a very steep decline seen in on-trade sales due to the government-mandated closure of all bars, pubs, clubs, cafés and restaurants throughout the country for extended periods. Even once on-trade outlets were allowed to reopen, many consumers remained reluctant to socialise outside of the home due to the threat of contagion.
Metal beverage cans continued to record growth in beer in 2020, in both domestic and imported beer, but especially non/low alcohol beer. The perception of metal beverage cans among consumers is becoming more positive, with people less worried about not being able to see the drink inside the container.
Towards the end of the review period, the Federal Agency for Technical Regulation and Metrology excluded the 250ml and 375ml sizes from its new national standards in the field of ensuring the uniformity of measurements of packaged goods in order to prevent consumers from being misled by any ambiguity in the nominal quantity of the product caused by the appearance of the packaging. The national standards for spirits are voluntary and do not impose any restrictions on production and circulation, including the production of small pack sizes, however, and the agency subsequently stated that spirits can be bottled in 250ml and 375ml sizes, albeit only for sale in Russia, but may not be exported to the countries of the EU.
As in 2020, the performances in alcoholic drinks will vary greatly between the on-trade and the off-trade channels. However, while it was the off-trade driving sales in 2020, with on-trade sales collapsing due to the closure of this channel’s outlets for extended periods, this will be turned around in the coming years.
Consumers are expected to continue reducing the amount of alcohol that they consume, while favouring higher-priced options that reflect a more measured and sophisticated approach to drinking. This will help non/low alcohol beer to continue growing, for example, particularly in metal beverage cans.
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Alcoholic Drinks Packaging
This is the aggregation of beer, cider/perry, RTDs/high-strength premixes, spirits and wine.See All of Our Definitions
This report originates from Passport, our Alcoholic Drinks Packaging research and analysis database.
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