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Learn moreMar 2015
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Alcoholic drinks packaging trend depends greatly on the movement of major players. For example, Taiwan Beer launched flavoured lager of 330ml in metal beverage cans. Other players such as Taiwan Long Chuan Beer launched the same packaging of flavoured lager to compete with Taiwan Beer on shelves. Since consumers of alcoholic drinks care more about taste than packaging, they were less willing to influence the packaging type or size.
Alcoholic drinks packaging is expected to see faster volume growth over the forecast period than in the review period. Major players such as Taiwan Tobacco & Liquor Corp lead the growth in alcoholic drinks packaging in two major pack types ie metal beverage cans and glass bottles. Innovative packaging is not expected because these major players have long-established brand image for their product packaging. Any change, even seasonal changes of packaging, influence brand recognition among all competitive players. Thus, major players will not engage in dramatic changes on their product packaging.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks Packaging industry in Taiwan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Alcoholic Drinks Packaging industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Packaging market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.