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Strategy Briefing

Alcoholic Drinks: Product Developments in a Recessionary World

54 pages, Dec 2009

US$2,000

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About This Report

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While the unprecedented global financial contraction is enforcing changes in consumption patterns, innovation retains its focal role as a driver for the alcoholic drinks industry. Packaging reformulation, health and wellness attributes and flavour sophistication are identified as key strategies for retaining faltering audiences and expanding penetration rates for alcoholic drinks around the globe.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

What this report includes

Up-to-the minute analysis of the latest trends in the industry
New product development, forecasts and other themes
Unique graphics and illustrated case studies
Most recent brand and company news
New insight into the size and shape of the market

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Clear, concise powerpoint format makes it easy to digest
Leading industry opinion keeps you abreast of latest news and trends
Forward-looking outlook on a category, market or issue affecting the industry
Latest five year forecasts assess how the market is predicted to develop
Understand the competitive environment, the leading players and brands

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Downloadable from MyPages

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Introduction

Scope

Objectives of Global Briefing

Key Findings

Packaging

The Evolution of Packaging Formats in Alcoholic Drinks

330ml Is Challenging the Dominance of 500ml Formats

Packaging Sub-categories

Convenience Over Gimmicks

Convenience vs Tradition

The New Faces of Wine Packaging

Eco-issues

Environmental Issues Could Derail "Eco-friendly" PET

PET Eco-credentials under Scrutiny: Bottled Water Case Study

A Case For Returnables: Country Focus

PET Packaging and Size Reformulation Key Trends for Future

Strong Brand Name More Important Than Ever

Premium Is Still Relevant

Aniseed-flavoured Spirits: Yeni Raki Yeni Seri by Mey AS

Value Packaging

Decreasing Unit Price

Drinking Occasions and Affordable Indulgences

Shrinking Pack Sizes: The Confectionery Paradigm

Bringing the On-trade Back Home

Off-trade Under the Spotlight

The RTDs Case: From Alcopops to Recession Cocktails

On-trade: Glass Bottles Shift Away from Mature Markets

Off-trade: Emerging Markets Take the Lead

Key Findings

Health and Wellness

The Global Obesity Epidemic and the Desire to Look Good

Healthier Alcoholic Drinks?

Reduced Sugar Beverages Assist in Identifying Key Regions

Calorie Intake Takes Centre Stage

A Race for the Lowest Calorie Content

Organic Offerings Hit by Financial Storm

A Clear Message Is Essential

Organic Credentials in a Recessionary World

Lower ABV Variants Making Inroads

Low ABV: Ticking All the Right Boxes

Energising Properties Prove a Risky Venture

Key Findings

Flavours

Overview: Identifying Key Trends

Flavour Wheel

Can Flavour Innovation Be Too Radical?

Experimenting with Safety: In Brands We Trust

Flavoured Vodka Around the Globe

Flavours Key in Non-alcoholic Beer in Middle East and Africa

Citrus Taking Over the World

Future Innovation and NPDs

Where Are We Going with NPDs in Alcoholic Drinks?

Definitions

Alcoholic Drinks and General Definitions

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Megatrends

Strategy Briefing

Alcoholic Drinks: Product Developments in a Recessionary World

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

What this report includes

Why buy this report

Delivery format

Want to find out more about this report?

Table of Contents

Introduction

Scope

Objectives of Global Briefing

Key Findings

Packaging

The Evolution of Packaging Formats in Alcoholic Drinks

330ml Is Challenging the Dominance of 500ml Formats

Packaging Sub-categories

Convenience Over Gimmicks

Convenience vs Tradition

The New Faces of Wine Packaging

Eco-issues

Environmental Issues Could Derail "Eco-friendly" PET

PET Eco-credentials under Scrutiny: Bottled Water Case Study

A Case For Returnables: Country Focus

PET Packaging and Size Reformulation Key Trends for Future

Strong Brand Name More Important Than Ever

Premium Is Still Relevant

Aniseed-flavoured Spirits: Yeni Raki Yeni Seri by Mey AS

Value Packaging

Decreasing Unit Price

Drinking Occasions and Affordable Indulgences

Shrinking Pack Sizes: The Confectionery Paradigm

Bringing the On-trade Back Home

Off-trade Under the Spotlight

The RTDs Case: From Alcopops to Recession Cocktails

On-trade: Glass Bottles Shift Away from Mature Markets

Off-trade: Emerging Markets Take the Lead

Key Findings

Health and Wellness

The Global Obesity Epidemic and the Desire to Look Good

Healthier Alcoholic Drinks?

Reduced Sugar Beverages Assist in Identifying Key Regions

Calorie Intake Takes Centre Stage

A Race for the Lowest Calorie Content

Organic Offerings Hit by Financial Storm

A Clear Message Is Essential

Organic Credentials in a Recessionary World

Lower ABV Variants Making Inroads

Low ABV: Ticking All the Right Boxes

Energising Properties Prove a Risky Venture

Key Findings

Flavours

Overview: Identifying Key Trends

Flavour Wheel

Can Flavour Innovation Be Too Radical?

Experimenting with Safety: In Brands We Trust

Flavoured Vodka Around the Globe

Flavours Key in Non-alcoholic Beer in Middle East and Africa

Citrus Taking Over the World

Future Innovation and NPDs

Where Are We Going with NPDs in Alcoholic Drinks?

Definitions

Alcoholic Drinks and General Definitions

Why buy this report?

Want to find out more about this report?

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