The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreSep 2016
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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
While Euromonitor’s forecasting capabilities have been vindicated and our views on nascent trends reiterated, macro-economic volatility has historically derailed seemingly linear growth trajectories. The launch of the AD industry Forecast Model is aiming to track such quarterly shifts, providing timely updates to our core research offering and exploring the industry’s hopes and fears in the form of scenarios. The much vaunted Brexit and Brazil’s painful landing make for a fitting introduction
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
While Euromonitor’s baseline growth projections are proving remarkably accurate, minor downgrades in expectations are becoming inevitable with macro headwinds hitting oil-producing nations, exchange rate volatility and “black swan” events such as Brexit taking their toll.
Lager, accounting for the majority of beer volumes, takes the greatest hit. However, premium lager is proving far more resilient, demonstrating the potential for cushioning against macro shocks with products positioned within the premium segment.
Brazil is proving to be one of the greatest disappointments and downgrades, dragging down regional and global growth expectations with it. With health risks, political limbo, oil prices languishing and socioeconomic upheaval on the horizon, the short term looks set for further downgrades.
While Brexit has already provided a shock in the UK and Western Europe, further ripple effects are expected until the process is finalised. A discussion involving the reimplementation of tariffs and trade barriers, a rise of nationalistic voices favouring protectionist measures and favouring local industries at the expense of imported products could lead to interesting developments in drinking habits, production, logistics and M&As.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.