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Strategy Briefing

Alcoholic Drinks Quarterly Statement Q3 2016

26 pages, Sep 2016

US$1,325

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About This Report

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While Euromonitor’s forecasting capabilities have been vindicated and our views on nascent trends reiterated, macro-economic volatility has historically derailed seemingly linear growth trajectories. The launch of the AD industry Forecast Model is aiming to track such quarterly shifts, providing timely updates to our core research offering and exploring the industry’s hopes and fears in the form of scenarios. The much vaunted Brexit and Brazil’s painful landing make for a fitting introduction

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Revisions For Alcoholic drinks are minor but point downwards

While Euromonitor’s baseline growth projections are proving remarkably accurate, minor downgrades in expectations are becoming inevitable with macro headwinds hitting oil-producing nations, exchange rate volatility and “black swan” events such as Brexit taking their toll.

Lager taking the biggest hit in volume terms

Lager, accounting for the majority of beer volumes, takes the greatest hit. However, premium lager is proving far more resilient, demonstrating the potential for cushioning against macro shocks with products positioned within the premium segment.

Brazilian blues weigh heavily on global figures

Brazil is proving to be one of the greatest disappointments and downgrades, dragging down regional and global growth expectations with it. With health risks, political limbo, oil prices languishing and socioeconomic upheaval on the horizon, the short term looks set for further downgrades.

The spectre of Brexit haunts Western European prospects and beyond

While Brexit has already provided a shock in the UK and Western Europe, further ripple effects are expected until the process is finalised. A discussion involving the reimplementation of tariffs and trade barriers, a rise of nationalistic voices favouring protectionist measures and favouring local industries at the expense of imported products could lead to interesting developments in drinking habits, production, logistics and M&As.

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Megatrends

Strategy Briefing

Alcoholic Drinks Quarterly Statement Q3 2016

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About This Report

New Report Guarantee

Overview

Why buy this report?

Revisions For Alcoholic drinks are minor but point downwards

Lager taking the biggest hit in volume terms

Brazilian blues weigh heavily on global figures

The spectre of Brexit haunts Western European prospects and beyond

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Table of Contents

Key findings

Executive summary

GDP forecasts: Revisions over last quarter

Alcoholic Drinks: Quarterly Statement Q3 2016 - Forecast Update

Minor revisions but downside r isks f oreshadow h angover

Commodity prices and fuelling the bonfire of downgrades

Keep calm and carry on? The Brexit view from the UK

Brexit: A stiff drink for Western Europe

Lager: Glass is looking half empty…

…yet premium lager sees glass half full

Brazilian blues prove costly for blended Scotch

Scotch downgrade is transitory - potential remains

Alcoholic Drinks: Quarterly Statement Q3 2016 - Industry Developments

Negative forecast revisions set to hit top four international brewers…

…but premium focus helps: A-B InBev outperforms market in China

A twin approach to brand development

Premiumisation : A way out for Brazilian malaise?

Top four distillers exposed to downgraded markets

Broad geographic spread will limit damage for Diageo

Diageo well placed to ride blended Scotch downturn

Sobering factors through 2020

Alcoholic Drinks: Quarterly Statement Q3 2016 - About Our Industry forecast Models

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Key applications for Industry Forecast Models

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