The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreAug 2017
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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Beyond reiterating Euromonitor International’s key baseline projections, this latest update in our forecasting model highlights the markets and categories positioned favourably or defensively in the evolving alcoholic drinks arena. From where are the momentum and dangers coming? Which country’s heavy shadow lifts global volume projections higher, despite underlying macro dangers still lurking on the horizon?
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
While the forecast model provides constant updates on the latest macro factors and drivers, Euromonitor International’s initial forecasts remain strong, with only minor amendments in a small number of categories and markets.
While Europe and Japan appear to be finally reaching escape velocity, following years of stagnation, darker clouds in the UK’s future, political unpredictability in the US and fresh concerns about China’s debt mountain are all ringing alarm bells.
… are the three key risk scenarios in the short to medium term. They would all have significant repercussions not merely for the countries/regions but also for global alcoholic drinks sales. While their probability remains low, their danger should not be underestimated.
Easily forgotten as the premiumisation mantra becomes ubiquitous, economy product categories or extensions are vital as a line of defence in the inevitable volatility faced in emerging markets.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.