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Strategy Briefing

Alcoholic Drinks: Quarterly Statement Q3

Aug 2017

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Beyond reiterating Euromonitor International’s key baseline projections, this latest update in our forecasting model highlights the markets and categories positioned favourably or defensively in the evolving alcoholic drinks arena. From where are the momentum and dangers coming? Which country’s heavy shadow lifts global volume projections higher, despite underlying macro dangers still lurking on the horizon?

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Baseline projections remain solid

While the forecast model provides constant updates on the latest macro factors and drivers, Euromonitor International’s initial forecasts remain strong, with only minor amendments in a small number of categories and markets.

GDP updates are a mixed bag

While Europe and Japan appear to be finally reaching escape velocity, following years of stagnation, darker clouds in the UK’s future, political unpredictability in the US and fresh concerns about China’s debt mountain are all ringing alarm bells.

A severe US downturn, a hard Chinese landing and a chaotic Brexit scenario…

… are the three key risk scenarios in the short to medium term. They would all have significant repercussions not merely for the countries/regions but also for global alcoholic drinks sales. While their probability remains low, their danger should not be underestimated.

Trading down options are essential

Easily forgotten as the premiumisation mantra becomes ubiquitous, economy product categories or extensions are vital as a line of defence in the inevitable volatility faced in emerging markets.

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Introduction

Scope

Key findings

Macro Update

Executive summary

GDP forecasts: revisions over last quarter

Global risk scenarios

Forecast Update

Toeing the forecasting line

Downgrades cannot dull key categories’ shine

Upgrades underscore still substantial potential

A stout trajectory

Nigeria: The long way up

Nigeria: Macro headwinds can also provide opportunities

Nigeria: Reversing the trend as economy lager dominates

Not so stout: Companies facing the weakness

Global snapshot: Glass half empty?

Or glass half full?

Scenarios: US growth hitting the Trump wall

Scenarios: The risk of a Chinese hard landing

Scenarios: Brexit means slowdown

What underscores revisions in Euromonitor International’s forecasts ?

Recommendations

Major macro risks for the alcoholic drinks market

About our Industry Forecast Models

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Key applications for Industry Forecast Models

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Strategy Briefing

Alcoholic Drinks: Quarterly Statement Q3

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Baseline projections remain solid

GDP updates are a mixed bag

A severe US downturn, a hard Chinese landing and a chaotic Brexit scenario…

Trading down options are essential

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Macro Update

Executive summary

GDP forecasts: revisions over last quarter

Global risk scenarios

Forecast Update

Toeing the forecasting line

Downgrades cannot dull key categories’ shine

Upgrades underscore still substantial potential

A stout trajectory

Nigeria: The long way up

Nigeria: Macro headwinds can also provide opportunities

Nigeria: Reversing the trend as economy lager dominates

Not so stout: Companies facing the weakness

Global snapshot: Glass half empty?

Or glass half full?

Scenarios: US growth hitting the Trump wall

Scenarios: The risk of a Chinese hard landing

Scenarios: Brexit means slowdown

What underscores revisions in Euromonitor International’s forecasts ?

Recommendations

Major macro risks for the alcoholic drinks market

About our Industry Forecast Models

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Key applications for Industry Forecast Models

Why buy this report?

Want to find out more about this report?

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