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Alcon, a Novartis Company in Eyewear

December 2017

Alcon ranks second in the global contact lenses and solution market. It has established a strong foothold in North America and now aims to grow its presence in Asia Pacific and Western Europe. To do so, Alcon is continuously innovating, as recently seen with the latest multifocal version of its Dailies Total 1 contact lenses. Also, the company is looking at a spin off from Novartis to become an independent entity by 2019.

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Euromonitor International's report on Alcon Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Eyewear market and the global economy. Company and market share data provide a detailed look at the financial position of Alcon Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Alcon Inc.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Alcon Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Eyewear research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the Report


Strategic Evaluation

Key company facts
Little focus on vision care
SWOT: Alcon

Competitive Positioning

Snapshot of contact lenses competitors in 2016
Global competitive landscape in contact lenses category
Competition among international players
Research and development to face a innovative competitive landscape

Market Assessment

Asia Pacific and mature markets US and Japan to drive growth
Disposable income growth in China creates more space to grow


Internet retailing is becoming a key channel for contact lenses

Geographic and Category Opportunities

Regional contributions to Alcon’s contact lenses sales
D aily disposables, a chance to step forward in USA and Asia pacific
Opportunities present in speciality lenses
Material developments as an opportunity area

Brand Strategy

Positioning the brand into the premium side of the market
Comprehensive lens care product portfolio
Stepping into smart contact lenses and mobile App


Alcon’s global presence


Seeking a greater edge to increase market share

Report Definitions

Product definitions

Appendix: Competitor Analytics

Competitor Analytics tool
Market Overlap
Overlap Matrices

Why buy this report:

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions


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