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Company Profile
Alcon, a Novartis Company in Eyewear
Dec 2017
US$570Added to Cart
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About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Alcon ranks second in the global contact lenses and solution market. It has established a strong foothold in North America and now aims to grow its presence in Asia Pacific and Western Europe. To do so, Alcon is continuously innovating, as recently seen with the latest multifocal version of its Dailies Total 1 contact lenses. Also, the company is looking at a spin off from Novartis to become an independent entity by 2019.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Euromonitor International's report on Alcon Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Eyewear market and the global economy.
Company and market share data provide a detailed look at the financial position of Alcon Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Alcon Inc.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of Alcon Inc provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Eyewear research team, a dedicated group of analysts that knows the industry inside and out.
Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
Delivery format
Reports are delivered in PDF format and can be downloaded from your online account immediately after purchase.
Want to find out more about this report?
Request more informationTable of Contents
Scope of the Report
Scope
Strategic Evaluation
Key company facts
Little focus on vision care
SWOT: Alcon
Competitive Positioning
Snapshot of contact lenses competitors in 2016
Global competitive landscape in contact lenses category
Competition among international players
Research and development to face a innovative competitive landscape
Market Assessment
Asia Pacific and mature markets US and Japan to drive growth
Disposable income growth in China creates more space to grow
MARKET ASSESSMENT
Internet retailing is becoming a key channel for contact lenses
Geographic and Category Opportunities
Regional contributions to Alcon’s contact lenses sales
D aily disposables, a chance to step forward in USA and Asia pacific
Opportunities present in speciality lenses
Material developments as an opportunity area
Brand Strategy
Positioning the brand into the premium side of the market
Comprehensive lens care product portfolio
Stepping into smart contact lenses and mobile App
Operations
Alcon’s global presence
Recommendations
Seeking a greater edge to increase market share
Report Definitions
Product definitions
Appendix: Competitor Analytics
Competitor Analytics tool
Overview
Competitors
Market Overlap
Treemap
Overlap Matrices
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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- Cooper Cos Inc, The in Eyewear | Dec 2017
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- Johnson & Johnson Inc. in Eyewear | Mar 2019
- Luxottica Group SpA in Eyewear | Apr 2016
- Novartis AG in Eyewear | Nov 2019
- Safilo Group SpA in Eyewear | Mar 2019
- Vision Service Plan Global in Eyewear | Sep 2015
Complete Catalogue
Company Reports
- Cooper Cos Inc, The in Eyewear | Dec 2017
- Essilor International SA in Eyewear | Oct 2012
- Hoya Corp in Eyewear | Oct 2018
- Johnson & Johnson Inc. in Eyewear | Mar 2019
- Luxottica Group SpA in Eyewear | Apr 2016
- Novartis AG in Eyewear | Nov 2019
- Safilo Group SpA in Eyewear | Mar 2019
- Vision Service Plan Global in Eyewear | Sep 2015