The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreOct 2013
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There is growing pressure on the world’s ingredients industry to deliver more sustainable products for their customers. Ingredients derived from seaweed and algae are widely considered to offer multiple benefits in this regard, and could well deliver solutions in many areas if commercialisation of the algaculture industry continues to evolve. This report assesses usage of existing algal ingredients and highlights opportunities for future development.
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The algaculture industry remains underdeveloped compared with other agricultural categories and requires investment at all levels, from general infrastructure to R&D and ingredient extraction.
Algal ingredients satisfy many of the needs of FMCG markets at present, impacting on multiple market drivers, including sustainability, naturalness, health and wellness and anti-ageing.
There are many different types of ingredients sourced from algae. Although some of these are suitable for several roles and applications, each ingredient type should be considered individually to maximise its existing and potential uses.
Virtually all of the categories that support algal ingredients are performing well. Even some of the more mature hydrocolloid categories are set to show forecast CAGRs of more than 4% over 2012-2017.
In food and beverage applications, the key drivers for algal ingredients will be their natural positioning and the health and wellness benefits they can offer. Omega-3s and colouring foodstuffs (such as spirulina) are expected to perform best.
In personal care, seaweed extracts are often used to give a more natural feel to products, but more advanced bioactives are now targeting anti-ageing. This could be a springboard for other bioactives in hair care and other applications.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.