Alibaba Group Holding Ltd is the leading e-commerce company in China and also one of the fastest-growing retailers globally. Alibaba’s success is due to its early entry to the market, its ability to use data to anticipate and influence consumer trends, and to overcome initial consumer reluctance regarding online payments. The company has ambitious growth plans that it seeks to meet by 2020, and is incorporating various strategies to achieve this goal.
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Euromonitor International's report on Alibaba Group Holding Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Non-Store Retailing market and the global economy.
Company and market share data provide a detailed look at the financial position of Alibaba Group Holding Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Alibaba Group Holding Ltd.
Euromonitor International's company profile reports are written by our Non-Store Retailing research team, a dedicated group of analysts that knows the industry inside and out.
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