Alibaba Group Holding Ltd in Retailing

Company Profile

About This Report

Jul 2017

Alibaba Group Holding Ltd is the leading e-commerce company in China and also one of the fastest-growing retailers globally. Alibaba’s success is due to its early entry to the market, its ability to use data to anticipate and influence consumer trends, and to overcome initial consumer reluctance regarding online payments. The company has ambitious growth plans that it seeks to meet by 2020, and is incorporating various strategies to achieve this goal.

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Alibaba Group Holding Ltd in Retailing

Euromonitor International's report on Alibaba Group Holding Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Non-Store Retailing market and the global economy.

Company and market share data provide a detailed look at the financial position of Alibaba Group Holding Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Alibaba Group Holding Ltd.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Alibaba Group Holding Ltd provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Non-Store Retailing research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Scope of the Report


Strategic Evaluation

Key company facts
Alibaba platforms (1)
Alibaba platforms (2)
Alibaba is not your traditional e-commerce retailer
The Alibaba Economy
Executing Alibaba’s ambitious plans requires more customers
SWOT: Alibaba Group
Strategic objectives and challenges

Competitive Positioning

Alibaba means e-commerce in China
Alibaba’s rapid rise among top global e-commerce players
Alibaba Group vs global retail
Alibaba Group vs
Tension with
Tension with over India

Global Retail Strategy

M-commerce is the future battleground
International strategy focused on cross-border e-commerce
Alibaba will leverage the Global Shopping Festival for expansion
Expanding product and service offerings
Omni-channel strategies and O2O (online-to-offline) efforts (1)
Omni-channel strategies and O2O (online-to-offline) efforts (2)

Retail Innovation Strategy

Alibaba working to bring VR and AR into e-commerce services
Alibaba launches Tmall Genie X1
Alibaba eyes smart car potential
Alibaba experiments with unmanned stores


Alibaba’s operations are led by Jack Ma’s Iron Triangle
Logistics: Alibaba relies on partners to further its reach
Alibaba seeks to prevent sales of counterfeit products

Opportunities and Recommendations

Conclusion and recommendations