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Alibaba Group Holding Ltd in Retailing

May 2021

Alibaba Group Holding Ltd is a leading e-commerce company in China, and one of the fastest growing retailers globally. Alibaba has surpassed Amazon to become the largest e-commerce player in the world. The company continues to innovate and pilot new retail concepts in its home market, China, and to expand its e-commerce business in overseas markets. The COVID-19 pandemic has accelerated the development of e-commerce worldwide, fuelling the growth of e-commerce companies like Alibaba.

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Euromonitor International's report on Alibaba Group Holding Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy. Company and market share data provide a detailed look at the financial position of Alibaba Group Holding Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Alibaba Group Holding Ltd.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Alibaba Group Holding Ltd provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Retailing research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the report



Executive summary

State of Play

Top companies at a glance
Alibaba’s global footprint
Company overview (1)
Company overview (2)
Core commerce
Alibaba’s omnichannel initiative: the New Retail Initiative
Alibaba’s omnichannel initiative: offline expansion

Exposure to Future Growth

E-commerce in China continues to be Alibaba’s growth engine
Lower tier cities still to be explored

Competitive Positioning

Relative performance
Competitor overlap
Alibaba’s twofold international expansion strategy
M&A as more efficient market entry mode in the short term
AliExpress focuses on logistics to gain a global edge
Key categories and markets
Key brands

Alibaba For Retailers and Merchants

Alibaba Business Operating System: overview
Case study: Starbucks Now

Key Findings

Executive summary


Projected company s ales: FAQs
Projected company s ales: FAQs

Why buy this report:

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions


If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page