Alsea SAB de CV in Consumer Foodservice

December 2009

Alsea, the Latin American operator of foodservice chains such as Burger King, Domino's Pizza and Starbucks, relies on its strong regional distribution and Latin American expertise to develop brands for American companies. Mexico accounted for around 95% of Alsea’s total outlets in 2008, a liability given the country's economic performance. Yet with positive long term foodservice projections for Latin America, Alsea is well positioned to benefit from continued brand expansion as it builds its foo

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Euromonitor International's report on Alsea SAB de CV delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Foodservice market and the global economy. Company and market share data provide a detailed look at the financial position of Alsea SAB de CV, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Alsea SAB de CV.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Alsea SAB de CV provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Consumer Foodservice research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Strategic Evaluation

Key Company Facts
Focus on Global Brands
Starbucks Can Achieve Potential When Storm Passes
Burger King to Profit from Downturn
Burger King Continues to Appeal to Young Consumers
Domino's Pizza's Prospects Remain Favourable
SWOT – Alsea SAB de CV
Key Strategic Objectives and Challenges
Operating Structure

Competitive Positioning

Alsea Expands Aggressively
Strong Competitors in Every Area
Threats from Global and Local Competitors
Most of Latin America CFS Far from Concentrated
Seeking a More Diversified Portfolio
High Growth for a Giant Player

Market Assessment

Strong Participation in Fast-growing Categories
Latin America Has Strong Potential

Category and Geographic Opportunities

New Growth Focus: Casual Dining
Chained Specialist Coffee Shops to Remain Top Driver
Out of the Spotlight, but Still Vital
100% Home Delivery/Takeaway Has Potential Too
Too Many Eggs in Mexican Basket
Latin American Expansion


Focused Expansion

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