The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreMay 2018
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Amazon is widely regarded as “king disruptor”, but in order to grow and defend it’s number 1 internet retailer position in the face of stiffening international competition it will need to break into new areas, regionally and in internet resistant categories. There is clear investment in grocery offers, and its efforts to progress the laundry proposition are indicative of an overarching fmcg “frictionless commerce” strategy, detaching transaction decisions away from the act of spending money, an
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Amazon is widely viewed as the ultimate retailer in terms of “reinventing” retail and disrupting traditional channel structures in the pursuit of what it terms “frictionless commerce”. This has developed beyond bricks and mortar and now includes disrupting established online sales structures, with propositions merging additional elements, as set out below. These additions each look to be a management focus Amazon is deliberately turning into a stable of “best-in-class” capabilities.
This is not an isolated case of being an early mover - examples beyond Echo/Alexa include smart home adoption, web data services, e-readers and content on demand. The latest experiment is Echo Look, focusing on apparel and the experience of trying new clothes. There is a consistent futurology-based competitive advantage at work.
Smart home propositions are based on the idea that traditional in-home consumer systems for managing chores and home entertainment can be improved by connecting multiple devices and activities, creating synergies from brands and different industries working together with better data sharing within IoT.
Looking at home chores, one theory is that brands operating in one part of a consumer system gain better control beyond their current scope by acquisition or alliance with brands from another part of the system (such as an appliance brand allying with food delivery brands, or building an own label detergent business).
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.