American Express Co in Consumer Finance

March 2023

American Express is a diverse financial services provider and is one of the largest card issuers and card networks globally. In financial products, the company is best known for its charge and commercial card products. American Express is one of the few international networks that also acts as an issuer for a large portion of its total cards. The company generates most of its purchase volume from the US but has a presence in every region of the world.

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This report comes in PPT.


Euromonitor International's report on American Express Co delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Finance market and the global economy. Company and market share data provide a detailed look at the financial position of American Express Co, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of American Express Co.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of American Express Co provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Consumer Finance research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Key company facts
Financial assessment: Balance sheet
Financial assessment: Income analysis
Financial assessment: Expense analysis
American Express corporate activity (1/2)
American Express corporate activity (2/2)
Executive structure
SWOT: American Express Co
Key opportunities and challenges
Company growth matches market average after the pandemic
American Express’s card growth is back on a positive trajectory after the pandemic
Global operator landscape
Global issuing landscape
International network product breakdown
American Express is present in every region
Market leader in charge cards and significant commercial credit presence
American Express losing share across regions
Asia Pacific region holds the biggest growth opportunity
Increasing international merchant acceptance
Expansion in the B2B and digital payments spaces
Buy Now, Pay Later (BNPL) thrives as a new form of lending
Spend on marketing and promotion remains high
New campaigns target new audiences through new platforms
Data parameters and report definitions

Consumer Finance

This is the aggregation of ATM, charge, credit, debit, e-purse and retail cards. Note that smart cards are not included in financial cards.

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