American Express Co in Consumer Finance

May 2021

American Express is a diverse financial services provider, and is one of the largest card issuers and card networks globally. In financial products, the company is best known for its charge and commercial card products. The company generates most of its purchase volume from the US but has a presence in every region of the world. The company is also known for travel-related rewards and services, which have been especially negatively impacted by COVID-19.

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Euromonitor International's report on American Express Co delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Finance market and the global economy. Company and market share data provide a detailed look at the financial position of American Express Co, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of American Express Co.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of American Express Co provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Consumer Finance research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the Report


Strategic Evaluation

Key company facts
Financial assessment: Balance sheet
Financial assessment: Income analysis
Financial assessment: Expense analysis
American Express corporate activity
American Express corporate activity
Executive structure
SWOT: American Express Co
Key opportunities and challenges

Competitive Positioning

Below market average growth
American Express increases cards issued
Global operator landscape
Global issuing landscape
International network product breakdown

Market Assessment

A presence in every region
Dominant in charge cards and significant credit presence
American Express losing share across regions

Category and/or Geographic Opportunities

Improving international merchant acceptance
Consumer lending categories
Capturing m-commerce
Converting commercial payments
Asia Pacific driving global card payment value growth

Geographic and category opportunities

Improving security and reducing value lost to fraud

Brand Strategy

Consistent marketing and promotion spend


Building on a solid customer base

Report Definitions

Data parameters and report definitions

Consumer Finance

This is the aggregation of ATM, charge, credit, debit, e-purse and retail cards. Note that smart cards are not included in financial cards.

See All of Our Definitions

Why buy this report:

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