American Express Co in Travel and Tourism

Company Profile

About This Report

Aug 2013

American Express is a leader in the global travel retail market with its main strength in the corporate business segment. The most important recent development concerning the travel retail operations of the company is a shift of revenues from the offline to the online channel in both the corporate and leisure segments. This was due to a restructuring of American Express travel services to focus on online sales and in order to respond to the latest market developments.

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American Express Co in Travel and Tourism

Euromonitor International's report on American Express Co delivers a detailed strategic analysis of the company's business, examining its performance in the Travel Retail market and the global economy.

Company and market share data provide a detailed look at the financial position of American Express Co, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of American Express Co.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of American Express Co provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Travel Retail research team, a dedicated group of analysts that knows the industry inside and out.

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Scope of the REport

Scope

Strategic Evaluation

Key company facts
Brand portfolio
Financial assessment
SWOT: American Express Co
Key strategic objectives and challenges

Competitive Positioning

American Express hit in North America
Rise of the online agent shakes up rankings
Asia Pacific to dominate opportunities in travel retail

Category and Geographic Opportunities

Regional expansion
American Express reviews its business travel services
Shift to online sales prompts change of tack at American Express
Asia Pacific opportunity for American Express

Brand Strategy

Brand strategy at a glance
Web strategy
Social media

Operations

Restructuring

Recommendations

American Express adapting to changes in travel spending