Amway Corp saw a sharp decline in beauty and personal care sales over 2011-2016. Its main problem is plummeting sales in China, its largest market, as it has come under threat from other direct sellers, local competitors and weakening demand for its offer and sales model. Although Amway appears to be sanguine about this, it needs a sharp overhaul of its total global beauty and personal care business, although its apparent increasing focus on consumer health may make this a secondary priority.
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Euromonitor International's report on Amway Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy. Company and market share data provide a detailed look at the financial position of Amway Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Amway Corp.
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