Amway Corp in Retailing

November 2015

After years of growth thanks to successful development in emerging markets in Asia Pacific, US-based direct seller Amway Corp has hit a wall thanks to a sales slowdown in China, their largest market, alongside unfavourable currency exchange rates. The company's strong development pipeline run by the company's own R&D and manufacturing facilities,seven more of which the company is constructing in the US and Asia, should help Amway's future global performance.

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Euromonitor International's report on Amway Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy. Company and market share data provide a detailed look at the financial position of Amway Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Amway Corp.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Amway Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Retailing research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.



Strategic Evaluation

Key company facts
SWOT: Amway Corp
Key challenges

Competitive Positioning

Amway sees strong revenue growth based solely on direct selling
BPC and consumer health d ominate

Domestic Strategy

The US takes back seat in Amway’s total global sales
Amway’s US growth

International Strategy

Global reach: Asia Pacific is key to Amway’s global success
Growth in Asia Pacific despite mixed results across region
Amway targets young consumers to renew Chinese business
Amway targets India but faces significant obstacles
Could Latin America present a future opportunity?

Multi-Channel Strategy

Internet sales a developmental challenge for Amway
Social networks, mobile media are key to Amway’s marketing

Brand and Private Label Strategy

Amway concentrates on its three major brands
Investment in Nutrilite escalates as Amway prioritises the brand
Premium positioning is key to Artistry sales in Asia Pacific
As a “power brand”, eSpring strengthens Amway’s durables sector


Amway operates multiple global manufacturing facilities
Key company focus on updating supply chain from 2010-2013
US$375 million investment in new Nutrilite manufacturing locations
Digital resources offer new business tools for distributors

Opportunities and Recommendations

Faster and stronger push into new markets

Why buy this report:

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions


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