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Amway Corp in Tissue and Hygiene

September 2014

The world’s second largest direct seller, Amway Corp, has built its retail tissue and hygiene operations on its strength in home care and beauty and personal care. This profile looks at the challenges faced by Amway in developing an area of its operations that does not fit easily with its broader strategic emphasis on expansion in emerging markets.

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Euromonitor International's report on Amway Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Tissue and Hygiene market and the global economy. Company and market share data provide a detailed look at the financial position of Amway Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Amway Corp.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Amway Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Tissue and Hygiene research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the Report


Strategic Evaluation

Key company facts
SWOT: Amway Corp
Financial performance 2013
Strategic objectives and challenges
Using new media to tie in consumers and distributors

Competitive Positioning

Asia Pacific driving major players’ dynamism

Market Assessment

No place for retail hygiene in expanding Asian operations
Strong growth forecast in emerging Asian markets

Geographic and Category Opportunities

Limited opportunities for expansion in core markets
Impregnated wet wipes remain niche in key market
Positive performance in cosmetic wipes in Russia
Increasing competition in Ukraine
Poor outlook for direct selling in developed markets
Simplification and differentiation
Growing role for eco-positioning


Manufacturing expansion focuses on VDS
Distributors and manufacturing


Add value, enhance differentiation and educate distributors

Why buy this report:

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions


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