The world’s second largest direct seller, Amway Corp, has built its retail tissue and hygiene operations on its strength in home care and beauty and personal care. This profile looks at the challenges faced by Amway in developing an area of its operations that does not fit easily with its broader strategic emphasis on expansion in emerging markets.
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Euromonitor International's report on Amway Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Tissue and Hygiene market and the global economy. Company and market share data provide a detailed look at the financial position of Amway Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Amway Corp.
Euromonitor International's company profile reports are written by our Tissue and Hygiene research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
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