An Ageing World: Global Impact on Society and Markets

Introduction

Scope

Key findings

Why are populations ageing?

Ageing: The Numbers

The world gets older

Over 60s form the fastest growing population segment

Over 60s: Size, share and growth in key markets

Median age increases across the globe

Senior spending power

Income and wealth vary significantly by country

Economic and Social Impact

Economic consequences of population ageing

Old age dependency reaches 44% in Japan

The social funding crisis

Onus shifts to family for senior support

Growth opportunities in elderly care

Preparing for China’s elderly care crunch

AI takes over the care-giving role

Impact on Health

Chronic illnesses are on the rise

…But people are living longer healthier

Health is top of the agenda for the elderly

Old age ailments and commercial opportunities

Spending Priorities

Spending habits: Older consumers are more frugal

…And like to shop locally

Sectors benefiting from an ageing demographic

Untapped potential for foods aimed at seniors

Vitamins and supplements for health prevention

A burgeoning market for incontinence products

Older consumers embrace new technology

Outlook and Recommendations

The world will continue to age

Trends to watch

Technology will transform the lives of the elderly

The future of elderly care: Improving life quality

Opportunities: Adapting the offer

Opportunities: Being inclusive

Methodology and Sources

Data sources for charts

Data sources for charts

Data parameters

---