Strategy Briefing

An Ageing World: Global Impact on Society and Markets

Nov 2016

US$1,325

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About This Report

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Societies are ageing rapidly, healthy life expectancy is longer, and people are looking and feeling younger than ever before. What do more mature populations mean for economies, companies and consumers? This first of two reports looks at the demographics and their impact on society, while a second report will take a deeper look into consumer behaviour and the ways in which people are challenging ageing.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

The world continues to age

Over 12% of the global population is now over 60. The median age is 29.6 years and is expected to rise to 30.8 years by 2020, as a result of lower birth rates and increased longevity. Global life expectancy has risen to 72 years, thanks to better healthcare and disease prevention.

Many retirees are in a strong financial position

The wealth and wellbeing of the elderly population varies widely across the globe but, on average, over 60 shave higher gross incomes than the population as a whole. This makes them an attractive market for a range of goods and services that suit their changing needs.

Old age dependency ratios are rising

Ageing has led to shrinking workforces, thus squeezing public finances and putting pressure on social safety nets and healthcare systems. This has led to measures such as increasing the retirement age, raising taxes and reducing pensions.

Elderly care shifts towards independent living

Baby boomers will change the landscape of elderly care, having lived their lives in times of greater independence, affluence and technology. The biggest growth opportunities in elderly care lie in assisted living and at-home services.

Preventative health is a priority

Ageing consumers are paying increased attention to preventative health, including exercise, nutrition and mental wellbeing. This offers opportunities for growth in markets such as health and wellness foods and services, vitamins and dietary supplements, OTC medicines and fitness products.

Technology is transforming the lives of the elderly

Older people are embracing technology, from robotic carers to assistive devices, smart devices, wearable tech and a host of apps to make life easier for those with increased leisure time and reduced mobility.

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Introduction

Scope

Key findings

Why are populations ageing?

Ageing: The Numbers

The world gets older

Over 60s form the fastest growing population segment

Over 60s: Size, share and growth in key markets

Median age increases across the globe

Senior spending power

Income and wealth vary significantly by country

Economic and Social Impact

Economic consequences of population ageing

Old age dependency reaches 44% in Japan

The social funding crisis

Onus shifts to family for senior support

Growth opportunities in elderly care

Preparing for China’s elderly care crunch

AI takes over the care-giving role

Impact on Health

Chronic illnesses are on the rise

…But people are living longer healthier

Health is top of the agenda for the elderly

Old age ailments and commercial opportunities

Spending Priorities

Spending habits: Older consumers are more frugal

…And like to shop locally

Sectors benefiting from an ageing demographic

Untapped potential for foods aimed at seniors

Vitamins and supplements for health prevention

A burgeoning market for incontinence products

Older consumers embrace new technology

Outlook and Recommendations

The world will continue to age

Trends to watch

Technology will transform the lives of the elderly

The future of elderly care: Improving life quality

Opportunities: Adapting the offer

Opportunities: Being inclusive

Methodology and Sources

Data sources for charts

Data parameters

Why buy this report?

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Megatrends

Strategy Briefing

An Ageing World: Global Impact on Society and Markets

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

The world continues to age

Many retirees are in a strong financial position

Old age dependency ratios are rising

Elderly care shifts towards independent living

Preventative health is a priority

Technology is transforming the lives of the elderly

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Why are populations ageing?

Ageing: The Numbers

The world gets older

Over 60s form the fastest growing population segment

Over 60s: Size, share and growth in key markets

Median age increases across the globe

Senior spending power

Income and wealth vary significantly by country

Economic and Social Impact

Economic consequences of population ageing

Old age dependency reaches 44% in Japan

The social funding crisis

Onus shifts to family for senior support

Growth opportunities in elderly care

Preparing for China’s elderly care crunch

AI takes over the care-giving role

Impact on Health

Chronic illnesses are on the rise

…But people are living longer healthier

Health is top of the agenda for the elderly

Old age ailments and commercial opportunities

Spending Priorities

Spending habits: Older consumers are more frugal

…And like to shop locally

Sectors benefiting from an ageing demographic

Untapped potential for foods aimed at seniors

Vitamins and supplements for health prevention

A burgeoning market for incontinence products

Older consumers embrace new technology

Outlook and Recommendations

The world will continue to age

Trends to watch

Technology will transform the lives of the elderly

The future of elderly care: Improving life quality

Opportunities: Adapting the offer

Opportunities: Being inclusive

Methodology and Sources

Data sources for charts

Data sources for charts

Data parameters

Why buy this report?

Want to find out more about this report?

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