Anadolu Group in Beer

Company Profile

About This Report

Oct 2013

Turkey’s dominant brewer, Anadolu significantly strengthened its standing in Russia and Ukraine through its strategic alliance with SABMiller in 2012. This profile considers how Anadolu can build on its enhanced position in Eastern Europe, and how it can adapt to conditions that are increasingly hostile to the development of beer sales in several key markets.

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Anadolu Group in Beer

Euromonitor International's report on Anadolu Group delivers a detailed strategic analysis of the company's business, examining its performance in the Beer market and the global economy.

Company and market share data provide a detailed look at the financial position of Anadolu Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Anadolu Group.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Anadolu Group provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Beer research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Scope of the Report


Strategic Evaluation

Key company facts
SABMiller deal bolsters international revenues
Declines at home and abroad in H1 2013
SWOT: Anadolu Efes
Key strategic objectives and challenges

Competitive Positioning

Russia the key influence on Anadolu Efes ' performance
Eastern European expansion drives strongest growth
Lack of M&A opportunities to slow down consolidation

Market Assessment

Eastern European expansion
Each regional presence dominated by a single market focus
SABMiller operations bring stronger premium presence

Geographic and Category Opportunities

Challenging environment in Turkey
Growth opportunities in Turkey
Enhanced potential in challenging environment
Opportunities to adapt to evolving Russian trends
Deal brings offer in line with Ukrainian trends
Potential in wider region
Head to head with Carlsberg in Kazakhstan
Asia Pacific opportunities

Brand Strategy

Portfolio founded on local brands
Efes displays geographic bias despite breadth of coverage


Production overview


Focus on brand development at local and international levels