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About This Report
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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Turkey’s dominant brewer, Anadolu significantly strengthened its standing in Russia and Ukraine through its strategic alliance with SABMiller in 2012. This profile considers how Anadolu can build on its enhanced position in Eastern Europe, and how it can adapt to conditions that are increasingly hostile to the development of beer sales in several key markets.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Euromonitor International's report on Anadolu Group delivers a detailed strategic analysis of the company's business, examining its performance in the Beer market and the global economy.
Company and market share data provide a detailed look at the financial position of Anadolu Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Anadolu Group.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of Anadolu Group provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Beer research team, a dedicated group of analysts that knows the industry inside and out.
Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
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Want to find out more about this report?
Request more informationTable of Contents
Scope of the Report
Scope
Strategic Evaluation
Key company facts
SABMiller deal bolsters international revenues
Declines at home and abroad in H1 2013
SWOT: Anadolu Efes
Key strategic objectives and challenges
Competitive Positioning
Russia the key influence on Anadolu Efes ' performance
Eastern European expansion drives strongest growth
Lack of M&A opportunities to slow down consolidation
Market Assessment
Eastern European expansion
Each regional presence dominated by a single market focus
SABMiller operations bring stronger premium presence
Geographic and Category Opportunities
Challenging environment in Turkey
Growth opportunities in Turkey
Enhanced potential in challenging environment
Opportunities to adapt to evolving Russian trends
Deal brings offer in line with Ukrainian trends
Potential in wider region
Head to head with Carlsberg in Kazakhstan
Asia Pacific opportunities
Brand Strategy
Portfolio founded on local brands
Efes displays geographic bias despite breadth of coverage
Operations
Production overview
Recommendations
Focus on brand development at local and international levels
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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Complete Catalogue
Company Reports
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