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Strategy Briefing
Analgesics in Asia Pacific
52 pages, Oct 2017
US$1,325
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Asia Pacific is the second largest region in the world for analgesics sales behind North America and is also the fastest growing region, driven by an ageing population and an increasing preference for topical analgesics over systemics. Looking forward to 2022, Asia Pacific is expected to continue growing at a rapid pace and to overtake North America as the largest global market by 2019 with USD6.0 billion in sales to North America’s USD5.6 billion.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Asia Pacific projected to overtake North America as global leader in analgesics sales by 2019
Over the review period 2012-2017, analgesics sales in the world’s largest regional market of North America posted a CAGR of 1% to reach total retail value sales of USD5.9 billion in 2017, while analgesics sales in Asia Pacific posted a CAGR of 4% over 2012-2017 (outpacing the global CAGR of 2%) to reach total retail value sales of USD5.6 billion. While growth in North America is expected to be sluggish over the forecast period 2017-2022, growth in Asia Pacific will continue at a rapid rate, resulting in Asia Pacific overtaking North America by 2019.
Topical analgesics exploding in popularity in China, expected to continue to grow rapidly over the forecast period
Topical analgesics are historically quite popular in the Asia Pacific region and growing very rapidly in China, where category sales posted a CAGR of 7% over 2012-2017 to reach total retail value sales of USD996 million in 2017. Looking ahead, topicals in China are expected to continue to grow at a projected CAGR of 7% to reach estimated sales of USD1.4 billion in 2022, representing absolute value growth of USD385 million. China’s increasingly elderly population reports preferring topical analgesics when treating pains associated with old age such as arthritis.
GSK retains position as regional leader despite push from Hisamitsu Pharma
GlaxoSmithKline ended 2017 with more than 8% of the total market for analgesics across the region, representing a sales CAGR of 9% since 2012 and absolute retail value growth of USD161 million over that time. GSK’s sales were lifted by strong growth of its acetaminophen brand Panadol, as well as the 2014 acquisition of Voltaren and Kaflan from Novartis, both of which have experienced steady positive growth since 2014.
Hisamitsu’s Salonpas remains regional brand leader
Despite the popularity of GSK’s analgesic brands, Hisamitsu’s Salonpas retained its position as the most popular analgesic brand on the market, growing at a historic CAGR of 6% to reach total sales of USD239 million in 2017. Consumers’ familiarity with the Salonpas name and preference for topicals helped push the brand’s growth.
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Introduction
Scope
Key findings
Regional Overview
Putting Asia Pacific into context
Steady regional growth driven by China
Regional overview by country
Topical sales reflect a shift in Chinese consumer preference
Regional overview by category
Health and beauty specialists control most distribution
Major growth in China driven by topical analgesics
Asia Pacific expected to be global leader in analgesics by 2019
Leading Companies and Brands
GSK regains regional lead in a market rife with local competitors
GlaxoSmithKline holding steady with 8% of total market share
Greatest competition in the Japanese market
Salonpas fends off surge from Yunnan Baiyao
Forecast Projections
Sales in China drive future regional growth
Growth in topicals to determine Asia Pacific’s future
Country Snapshots
Azerbaijan: Market context
Azerbaijan: Competitive and retail landscape
China: Market context
China: Competitive and retail landscape
Hong Kong, China: Market context
Hong Kong, China: Competitive and retail landscape
India: Market context
India: Competitive and retail landscape
Indonesia: Market context
Indonesia: Competitive and retail landscape
Japan: Market context
Japan: Competitive and retail landscape
Kazakhstan: Market context
Kazakhstan: Competitive and retail landscape
Malaysia: Market context
Malaysia: Competitive and retail landscape
Pakistan: Market context
Pakistan: Competitive and retail landscape
Philippines: Market context
Philippines: Competitive and retail landscape
Singapore: Market context
Singapore: Competitive and retail landscape
South Korea: Market context
South Korea: Competitive and retail landscape
Taiwan: Market context
Taiwan: Competitive and retail landscape
Thailand: Market context
Thailand: Competitive and retail landscape
Vietnam: Market context
Vietnam: Competitive and retail landscape
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
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