Executive Summary

Feb 2019
Self-medication trend grows as consumers skip visits to the doctor

In 2018, increasing self-medication continued to positively impact most consumer health categories. Analgesics in particular continued to benefit from this trend as many local consumers are trying to avoid trips to the doctor and other medical professionals.

Systemic analgesics continues to outperform topical analgesics/anaesthetic

Systemic analgesics, which are typically used to relieve pain caused by chronic or acute conditions such as menstrual pain, migraine, arthritis, cardiovascular ailments or other pre- or post-operative conditions, continued to outperform topical analgesics/anaesthetic in 2018. Unlike topical analgesics/anaesthetic, which suffers from a lack of brands and products, systemic analgesics benefits from a significant number of brands in several strong categories, as well as smaller ones.

Growing popularity of paediatric analgesics

In 2018, paediatric combination products posted the strongest performance in analgesics. One of the main reasons for this was the category’s low sales base.

Alkaloid AD Skopje continues to dominate analgesics

The domestic company Alkaloid AD Skopje continued to dominate analgesics in 2018, even though its value share declined slightly. The company’s leading position can be attributed to the combined strength of its Caffetin, Analgin and Paracetamol brands.

Bayer Pharma and Krka Farma the leading international manufacturers

In 2018, two international companies, Bayer Pharma and Krka Farma, ranked second and third, respectively. Bayer Pharma further increased its value share, while the share of Krka Farma remained stable, largely as a result of strong competition.

Alkaloid’s strong value share helps domestic companies to dominate analgesics

As a result of the strength of Alkaloid AD Skopje, domestic companies continued to dominate analgesics in 2018. Beyond Alkaloid, the category is becoming more fragmented, although several prominent international players such as Bayer Pharma, Krka Farma and Allergan command higher value shares than the remaining international players, all of which are frontrunners when it comes to new product development and innovation.

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Analgesics in Macedonia

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Discover the latest market trends and uncover sources of future market growth for the Analgesics industry in North Macedonia with research from Euromonitor's team of in-country analysts.

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The Analgesics in North Macedonia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Analgesics in North Macedonia?
  • What are the major brands in North Macedonia?
  • Are combination products with acetaminophen still popular?

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This industry report originates from Passport, our Consumer Health market research database.

Consumer Health in Macedonia - Industry Overview


Executive Summary
Consumer health continues to record steady growth despite political turbulence
Internet access and social media platforms support the growing self-medication trend
Consumer health in Macedonia dominated by international manufacturers
Few channels sell consumer health products beyond chemists/pharmacies
Healthy growth of consumer health expected to continue over the forecast period
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Summary 1 Research Sources


Market Sizes
Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category
Channel Distribution for Consumer Health
Competitive Landscape
Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand


International Context
Consumer Health Retail Sales by Region
Consumer Health in Macedonia
FMCG Index
Consumer Health vs Selected FMCG Industries
Socioeconomic Context
Population Growth Index
Macedonia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Macedonia