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Strategy Briefing
Analgesics in the Middle East & Africa
Nov 2017
US$1,325
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The Middle East & Africa (MEA) was the second-fastest growing market for analgesics over the review period of 2012-2017, posting a historic CAGR of 3%, and exceeded only in speed by Asia Pacific. Growth in the region is driven largely by an expanding middle class with more disposable income to spend on OTC products, and an emphasis on preventive public health measures by governments, that has contributed to an absolute retail sales value gain of USD398 million across the region over 2012-2017.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
The Middle East & Africa (MEA) is the fastest-growing region globally for analgesics over the forecast period of 2017-2022
MEA was the second-fastest growing market for analgesics over the review period of 2012-2017, posting a historic CAGR of 3%, and exceeded only in speed by the Asia-Pacific region at 4%. Growth in the region is driven in large part by an expanding middle class with more disposable income to spend on OTC products, and an emphasis on preventive public health measures by governments, that has contributed to an absolute retail sales value increase of USD398 million across the region over 2012-2017.
Systemic analgesics remain extremely popular as consumers show an affinity with “Western” brands
Across the region, the top three companies in terms of market share in 2017 were GlaxoSmithKline (18%), Sanofi (7%), and Reckitt Benckiser (3%), all Western-owned companies that benefited from a strong consumer preference for branded products that are generally seen as safer and more efficacious than local alternatives. That said, this may change in future as governments continue to support and fund locally-owned pharmaceutical companies, as they have begun to do in Saudi Arabia, Iran, and the United Arab Emirates (UAE), where market share is more divided.
Saudi Arabia remains the largest and most influential market in the region
Saudi Arabia is by far the largest market for analgesics in MEA, with USD429 million in sales in 2017, far exceeding Algeria with USD239 million and South Africa with USD234 million. Looking ahead to 2022, growth in Saudi Arabia is expected to drive overall regional growth, as the market is expected to see a forecast period CAGR of 6%, which will result in an increase in absolute retail value sales of USD146 million.
The market in MEA is so far immune to many of the trends and drivers seen in other global regions
As other regions see a trend toward topical analgesics, a greater regulation of ingredients such as codeine, and continued strength in big-name corporations, MEA has largely been immune to these trends: systemics are still much more popular than topicals, codeine is still sold OTC in most markets, and governments across the region support and finance the growth of local competitors to big-name companies.
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Introduction
Scope
Key findings
Regional Overview
Putting the Middle East & Africa (MEA) into context
Regional market growth propelled by Saudi Arabia and South Africa
Regional overview by country
Regional overview by category
Regional overview
Systemics still overwhelmingly popular in MEA
Health and beauty specialists the most popular distribution channel
Systemic analgesics growing dramatically in largest markets
Saudi Arabia drives regional market growth to 2022
Leading Companies and Brands
Local companies holding their own across region
GlaxoSmithKline dominates with 18% of total market share
Top companies show regional hot spots for sales
Top three brands retain their positions, Adol surges
Forecast Projections
Saudi Arabia drives growth across region
MEA is the fastest growing global region for analgesics
Country Snapshots
Algeria: Market context
Algeria: Competitive and retail landscape
Cameroon: Market context
Cameroon: Competitive and retail landscape
Egypt: Market context
Egypt: Competitive and retail landscape
Iran: Market context
Iran: Competitive and retail landscape
Israel: Market context
Israel: Competitive and retail landscape
Kenya: Market context
Kenya: Competitive and retail landscape
Morocco: Market context
Morocco: Competitive and retail landscape
Nigeria: Market context
Nigeria: Competitive and retail landscape
Saudi Arabia: Market context
Saudi Arabia: Competitive and retail landscape
South Africa: Market context
South Africa: Competitive and retail landscape
Tunisia: Market context
Tunisia: Competitive and retail landscape
UAE: Market context
UAE: Competitive and retail landscape
Appendix: Competitor Analytics
Competitor Analytics tool
Overview
Competitors
Market Overlap
Treemap
Overlap Matrices
Appendix: Industry Forecast Model
About Euromonitor International’s Industry Forecast Model
Soft drivers and the Industry Forecast Model
Growth decomposition explained
Significance and applications for growth decomposition
Key applications for Industry Forecast Models
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
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