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Anta (China) Co Ltd in Apparel and Footwear

January 2021

Anta is the largest domestic company in China’s apparel and footwear market specialising in sportswear. As a dominant market player, Anta offers a full range of products including apparel and footwear for different age groups and gender. Anta established its leading position in sportswear with the main brand Anta and proactive acquisition over past years has fuelled its new round of expansion.

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Overview:

Euromonitor International's report on Anta (China) Co Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Apparel and Footwear market and the global economy. Company and market share data provide a detailed look at the financial position of Anta (China) Co Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Anta (China) Co Ltd.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Anta (China) Co Ltd provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Apparel and Footwear research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the Report

Scope

Introduction

Executive summary

State of Play

Top companies at a glance
Anta’s global footprint
Company overview

Exposure to Future Growth

Growth decomposition
Coronavirus (COVID-19) will accelerate the online distribution of Anta
Impact of COVID-19 on Anta (China) Co Ltd (1)
Impact of COVID-19 on Anta (China) Co Ltd (2)

Competitive Positioning

Key brands
A nta sees the greatest overlap with Nike and adidas

Multi-Brand Strategy

Brand portfolio and positioning
Fila: New growth engine for Anta
Anta eyeing the global market

New Retailing and Technology

New retailing empowers growth
Capitalising on technology and celebrity endorsement

Key Findings

Executive summary

Appendix

Projected company sales: FAQs (1)
Projected company sales: FAQs (2)
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Why buy this report:

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