Antonio Merloni SpA primarily focuses on large kitchen appliances. The company’ core business generating virtually 99% of unit volumes in 2008. Focus on the European market combined with a basic lack of competitiveness has seen the company under-perform the market. Cheap Asian imports and the global economic downturn, coupled with the company’s lack of scale and heavy debt load led it to the verge of bankruptcy in 2008, and its future remains unclear despite a government sponsored bailout from t
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Euromonitor International's report on Antonio Merloni SpA delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Appliances market and the global economy.
Company and market share data provide a detailed look at the financial position of Antonio Merloni SpA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Antonio Merloni SpA.
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