Euromonitor's apparel and footwear market research reports look at value sales of apparel (clothing) and footwear (shoes and boots). Analysis covers key trends within womenswear, menswear, childrenswear, sportswear and apparel accessories, across 46 countries, including China, Brazil, the UK and the US. Analysis covers leading manufacturers, assessing the company shares and the performance of brands such as Nike, adidas, Levi, Gap and Clarks.
Store-based fashion retail is heavily concentrated in city-centre commercial areas or shopping malls. Diminished footfall, because of both growing e-commerce penetration and hybrid working arrangements following the COVID-19 pandemic can support…
Apparel and footwear was among the industries hardest hit by the Coronavirus (COVID-19) pandemic. Retail sales were damaged by temporary store closures and weakened consumer spending. The pandemic also accelerated a channel shift to e-commerce in the…
Fashion face masks were the biggest novelty in 2020 for apparel and footwear in Germany. A product that was non-existent in the country, started to be commercialised throughout the year as consumers searched for more durable and cost-efficient…
Following the outbreak of COVID-19 there was a huge surge in demand for face masks, with this resulting in other apparel accessories recording extraordinary growth. Many brands and retailers looked to launch their own face masks to compensate for the…
Apparel accessories saw slow retail volume growth in most years of the review period, along with stronger current value increases. However, in 2020 the category saw exceptional growth in both retail volume and current value terms. Nevertheless,…
Face mask sales boosted retail current value growth in apparel accessories in 2020 as a result of the need to curb the spread of the airborne COVID-19 virus in Turkey. As consumers followed government guidelines, equipping themselves with personal…
Western European sales of apparel accessories were already falling prior to 2020, with the arrival of Coronavirus (COVID-19) in the region then resulting in significant declines in nearly all categories in 2020. The exception was other apparel…
Face masks, which are categorised as other apparel accessories, showed phenomenal growth in 2020 from a previously very small base. With the exception of face masks, which were widely purchased in order to prevent the spread of COVID-19, all types of…
Apparel accessories was the strongest performing category within apparel and footwear in 2020, a trend which was driven by other apparel accessories which recorded triple-digit current value growth. This was solely linked to the emergence of a new…
In response to the COVID-19 pandemic, apparel accessories will witness declining current value sales across all product areas in 2020 overall. Ties and belts in particular will be the most impacted as these accessories are commonly used with formal…
The closure of brick-and-mortar clothing stores as a result of the lockdown in the spring had a negative impact on apparel accessories sales. These products are often purchased on an impulse when purchasing other items of clothing. The closure of…
While there was less demand for accessories in general, other apparel accessories saw exceptional retail value growth in 2020, as this subcategory includes face masks which were bought in large quantities by almost all consumer groups. This trend…
Most categories of apparel accessories recorded a sharp fall in value sales in 2020 due to the long-lasting and non-essential nature of products such as ties and belts. However, in 2020, apparel accessories was boosted by the unexpected surge in…
During COVID-19, retailers have found that consumers spend less time in-store, preferring to make their purchases quickly then leaving. As such, brands at department stores have started to offer foodservices and other experience-driven options to…
COVID-19 significantly affected apparel accessories value sales in 2020, as it drove consumers away from physical retail stores and towards online channels. Although online retail suits most types of apparel accessories and therefore decline was…
Apparel accessories are set to generate positive sales growth in 2020 underpinned largely by the explosion in demand for reusable face masks as a result of the pandemic. However, total growth rates are markedly lower than 2019, and other than masks…
With disruption to the production base in China, there was a serious supply shortage of disposable face masks in the first and second quarters of 2020. Facing serious challenges to sales in core product areas, apparel and footwear players, as well as…
Apparel accessories had already registered steep retail volume declines in 2019 as the casualisation of more formal dress codes led to steep falls for ties and belts, while gloves witnessed the steepest decline due to both climate change and…
2020 saw apparel accessories emerge as the only category of apparel footwear in Colombia to register positive growth as sales of apparel accessories benefited from the COVID-19 pandemic. This unique situation emerged due to the dramatic increase seen…
Apparel accessories was the strongest performing category within Australian apparel and footwear in 2020, driven by the extraordinary growth rates recorded by face masks under other apparel accessories, as a direct result of the pandemic and social…