Euromonitor's apparel and footwear market research reports look a...
Euromonitor's apparel and footwear market research reports look at value sales of apparel (clothing) and footwear (shoes and boots). Analysis covers key trends within womenswear, menswear, childrenswear, sportswear and apparel accessories, across 46 ...
The increase in the amount of time spent at home in 2022 reduced the use of formalwear, and led to particularly strong current value declines for suit accessories such as ties and belts. Although luxury belts are still performing well in the Chinese…
The post-pandemic landscape heralds polarised trends for apparel accessories. On the one hand, the return to out-of-home activities boosts sales for accessories such as belts, hats, gloves, and the like. On the other hand, the fact that consumers no…
Apparel accessories in Australia recorded stronger than usual value and volume growth in 2020 when the pandemic first emerged due to the tremendous demand for reusable fabric face masks, which boosted sales of the entire category. Despite retail…
In 2022, for the first time in two years, people were able to enjoy their summer holidays in India. The reason for this was that both major COVID-19 waves came during the summer in 2020 and 2021, restricting all travel plans during these periods.…
Value propositions differ across brands, but players are capitalising on the perception of apparel accessories as statement pieces to drive consumers’ interest. Ties and scarves in particular hold sway amongst consumers due to their positioning as…
Belts was the most dynamic category in apparel accessories in 2022 with sales benefiting from consumers returning to the offices. Sales of belts also benefited from an increase in social and leisure activities with belts often being worn to add a new…
There were mixed results within apparel accessories in 2022, albeit the overall category registered steady growth in current value terms. Facing sharp losses in other areas of their business, many apparel and footwear manufacturers turned to…
In 2022, apparel accessories was impacted by inflation and higher unit prices, which underpinned current value growth. However, as demand for core categories declined, retail volume sales of personal accessories declined by 6%. Several categories…
While reusable face masks, which are categorised under other apparel accessories, benefitted from an unprecedented boom due to the pandemic in 2020, registering an increase of over 600%, demand was starting to slow in 2021, and turn to decline in…
All product areas of apparel accessories during the pandemic, with the exception of other apparel accessories, witnessed declining demand as consumers spent more time at home and so did not need protection from the cold as frequently. Similarly,…
Overall, apparel accessories registered a strong decline in retail volume sales and robust retail current value growth in 2021. However, all areas product except “other” apparel accessories recorded healthy retail volume and current value sales…
In 2020 and 2021, at the peak of the pandemic in Brazil, face masks emerged as the most important category within apparel accessories. The mandatory use of face masks rapidly drove up demand for reusable options, leading to unprecedented sales for…
Apparel accessories experienced a strong current value decline in 2022, mainly due to an unstoppable decline in demand for fashion masks (included under other apparel accessories). Nevertheless, business items such as ties and belts recovered…
Hats/caps was the most dynamic performer within apparel accessories in volume growth terms in 2022. Demand was bolstered by rising health awareness, with more consumers purchasing headwear items to protect their skin and hair from the harmful effects…
Following a surge in sales of other apparel accessories in 2022, driven by reusable face masks following the emergence of the pandemic and subsequent decline in other types of accessories during home seclusion, demand for ties, hats, gloves and…
During the pandemic, growth in apparel accessories was driven by other accessories, which includes cloth face masks, with masks having become a crucial accessory item since COVID-19 broke out. However, in 2022 the Indonesian government relaxed the…
The “lipstick” effect continued to exert an influence on the purchase of apparel accessories in 2022. When faced with an economic crisis, many female consumers are more willing to buy less expensive goods like apparel accessories. Therefore, despite…
Apparel accessories declined in retail volume terms in 2022 due to poor economic conditions during the year, although the category saw a slight increase in current value sales due rising unit prices. High inflation had a deep impact on purchasing…
The triple-digit decline of apparel accessories in 2022 was largely driven by the steep decline in demand for other apparel accessories, as this category contains face masks. In the first half of 2022, there was another outbreak of COVID-19. However,…
Apparel accessories posted negative retail volume growth in 2022 due to a dramatic fall in the use of reusable face masks as COVID-19 restrictions abated. Using face masks was compulsory in almost all public places in 2020 and 2021, including in the…