Apparel Accessories

Market research on the apparel accessories industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Country Report

Country Report

Apparel Accessories in South Africa

May 2020

For economy brands, impulse purchases and fashion trends drive demand for apparel accessories, with consumers purchasing these products to add variety and interest to their outfits. These products are typically strategically positioned close to ...

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Apparel Accessories in Taiwan

Apr 2020

The most dynamic category in apparel accessories in 2019 was hats/caps, with sales benefiting from the streetwear and athleisure trends. In the summer, sales were boosted by strong demand for wide-brimmed hats and caps for shielding consumers from ...

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Apparel Accessories in Singapore

Apr 2020

Consumers continue to purchase apparel accessories from a mix of mass-market and high-end brands. Mass-market brands such as Uniqlo are popular due to their competitive pricing, while high street labels such as Topshop and H&M find favour as they ...

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Apparel Accessories in the United Arab Emirates

Apr 2020

A lot of men and women are into business casual and professional designs, which usually require the wearing of ties, and belts for jeans and trousers. Brands offer a wide variety of designs and styles to encourage customers to visit and purchase ...

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Apparel Accessories in Brazil

Apr 2020

Apparel accessories is the least important category within the apparel environment. Gloves, scarves and ties are not considered as being essential items in the closets of most Brazilian consumers. Hats/caps and belts are the most important ...

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Apparel Accessories in Argentina

Apr 2020

In 2019 the apparel accessories category saw a weaker performance than 2018. This was because the latter year saw one of the coldest winters in Argentine history, with reduced demand in 2019 as a result milder winter weather. Rising prices also put ...

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Apparel Accessories in Romania

Mar 2020

Although retail volume growth of apparel accessories remained stable in 2019, growth was lower than that witnessed for overall apparel, while hats/caps and scarves recorded lower volume growth than in the previous year. The milder winter and long ...

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Apparel Accessories in Thailand

Mar 2020

Apparel accessories remain fashion driven in Thailand. Increasing image consciousness and global awareness of fashion trends, considerably abetted by exposure to social media, have helped to boost demand, even though some price-sensitive consumers ...

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Apparel Accessories in Hong Kong, China

Mar 2020

Hats/caps sees the smallest decline in apparel accessories, thanks to hats/caps complementing athleisure and streetwear fashion trends. In fact, we have seen caps play a part in crossover collections, such as seen with the Valentino X Undercover ...

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Apparel Accessories in Malaysia

Mar 2020

Scarves recorded the highest value growth in 2019 as they are increasingly regarded as an important apparel accessory, whilst being constantly worn by Muslim women. 2019 saw the growth of strongly established local brands specialising in scarves, ...

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Apparel Accessories in France

Mar 2020

While apparel accessories saw current value sales stagnate and only posted a marginal increase in volume terms, it still outperformed most of the other main apparel and footwear categories in France in 2019. The category continued to weather the ...

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Apparel Accessories in Ukraine

Mar 2020

Many Ukrainians see apparel accessories as an indispensable part of their image. Items are worn for practical reasons, such as warm scarves and hats in winter, as well as for decorative reasons. Different styles and colours are chosen according to ...

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Apparel Accessories in Chile

Mar 2020

Throughout the review period prior to 2018 and 2019, when the entire apparel and accessories category suffered sales declines, hats/caps saw value growth of more than 10% per year. During the sales recession in 2019, hats/caps also saw the smallest ...

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Apparel Accessories in Nigeria

Mar 2020

Recent consumer price sensitivity has negatively impacted apparel accessories sales in Nigeria. Since many customers see accessories as only additional, non-essential products, the category struggles in tough economic periods. However, economic ...

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Apparel Accessories in Turkey

Mar 2020

Scarves continued to dominate apparel accessories in Turkey in 2019. It was also the most dynamic performer in current value growth terms, and the only category to post growth in volume sales. This was largely due to sustained demand for hijabs ...

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Apparel Accessories in Austria

Mar 2020

Value growth of apparel accessories remained fairly flat, but saw a slight uptick in 2019 over the previous year, supported by an increasing number of apparel collections with associated accessories on offer from different brands. Belts and scarves ...

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Apparel Accessories in Morocco

Mar 2020

The growing interest in personal style remains an important factor driving sales in apparel in Morocco. This also extends to apparel accessories, as such items offer an inventive and affordable way to customise outfits. Consumers can use apparel ...

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Apparel Accessories in Greece

Mar 2020

Apparel accessories recorded further decline in 2019. Spending in the category has been more severely affected by the low consumer confidence as these items are nice to have, but not essential and are therefore influenced more by consumers becoming ...

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Apparel Accessories in Denmark

Mar 2020

Apparel accessories is showing variable performance in Denmark in 2019. Scarves is still seeing the strongest value growth, but ties is now in decline. This is attributed to the fact Danish consumers are starting to dress less formally, so apparel ...

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Apparel Accessories in Australia

Mar 2020

Apparel accessories remains a popular category with consumers, although purchases of new items declined in 2018 and 2019. However, retail current value sales continued to see stable growth as more consumers used such accessories as fashion statements...

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