Executive Summary

Feb 2018
PROSPECTS
Non-basic apparel exhibits strong decline

Like most of the apparel and footwear categories, apparel accessories exhibited sharp volume decline in 2017. Consumers are favouring basic and essential apparel items and are recycling or keeping their old accessories.

Hats/caps had the less negative performance

While all subcategories showed lower volumes in 2017, hats/caps had the least negative performance, in contrast to scarves – the worst performing category. Both indicators are showing a change in styles in Venezuela where baseball caps and “gangsta hats” are very popular items, while scarves are less common among Venezuelans.

Retail channel for apparel accessories

Apparel and footwear specialist retailers continued to be the most important channel for sales of apparel accessories in 2017 due to other channels focusing on more basic products.

COMPETITIVE LANDSCAPE
Apparel accessories is largely fragmented

Apparel accessories is largely fragmented with no visible leading brand. Some important companies and brands such as Avon, Zara and CyZone offer a small range of apparel accessories so their overall impact is very limited.

Artisanal gained ground over the review period

There are numerous artisanal products, in particular scarves and headbands, that emerged in the Venezuelan market after import restrictions limited the entry of foreign merchandise. Local designers may start to gain more value share over the forecast period due to the organisation of many local craft fairs in all major cities of the country is presented as a cheaper that recognised brands and advertising creative proposals through Instagram that allows consumers to have a more personalised alternative.

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Apparel Accessories in Venezuela

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Overview

Discover the latest market trends and uncover sources of future market growth for the Apparel Accessories industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Apparel Accessories industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

The Apparel Accessories in Venezuela market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Apparel Accessories in Venezuela?
  • What are the major brands in Venezuela?
  • How dynamic is the growth of clothing and footwear internet sales?
  • What is the performance of women’s clothing vs men’s clothing?
  • What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database

Apparel Accessories in Venezuela - Category analysis

HEADLINES

PROSPECTS

Non-basic apparel exhibits strong decline
Hats/caps had the less negative performance
Retail channel for apparel accessories

COMPETITIVE LANDSCAPE

Apparel accessories is largely fragmented
Artisanal gained ground over the review period

CATEGORY DATA

Table 1 Sales of Apparel Accessories by Category: Volume 2012-2017
Table 2 Sales of Apparel Accessories by Category: Value 2012-2017
Table 3 Sales of Apparel Accessories by Category: % Volume Growth 2012-2017
Table 4 Sales of Apparel Accessories by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Apparel Accessories: % Value 2013-2017
Table 6 LBN Brand Shares of Apparel Accessories: % Value 2014-2017
Table 7 Forecast Sales of Apparel Accessories by Category: Volume 2017-2022
Table 8 Forecast Sales of Apparel Accessories by Category: Value 2017-2022
Table 9 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2017-2022
Table 10 Forecast Sales of Apparel Accessories by Category: % Value Growth 2017-2022

Apparel and Footwear in Venezuela - Industry Overview

EXECUTIVE SUMMARY

Economic environment continues hampering growth of apparel and footwear
Apparel and footwear tries to survive by substituting imports with local production
Loss of purchasing power encourages demand for second-hand apparel
Price and supply uncertainty delay development of internet retailing
Slow recovery expected over the forecast period

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 12 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 17 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 1 Research Sources

Apparel and Footwear in Venezuela - Industry Overview

EXECUTIVE SUMMARY

Economic environment continues hampering growth of apparel and footwear
Apparel and footwear tries to survive by substituting imports with local production
Loss of purchasing power encourages demand for second-hand apparel
Price and supply uncertainty delay development of internet retailing
Slow recovery expected over the forecast period

MARKET DATA

Table 23 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 24 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 25 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 26 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 27 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 28 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 29 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 30 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 31 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 32 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 33 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 34 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 2 Research Sources