The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreJul 2017
US$1,325Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Apparel accessories in Western Europe continue to struggle in 2016 with poor consumer confidence and economic uncertainty undermining growth. Price-conscious consumers, tough competition from fast fashion and online retailers coupled with continued price promotions and discounting have undermined value growth in the majority of the region’s countries. Due to increasing office casualisation, ties have declined dramatically making it the weakest-performing category in apparel accessories.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Apparel accessories in Western Europe have struggled following two major economic downturns in quick succession. Over 2011-2016, sales of apparel accessories posted a negative 1% CAGR, and only Germany and Sweden delivered positive value growth, with CAGRs of 1% and 2%, respectively, while most other countries posted declines over the period.
Declining unit prices have been the main culprit for the poor performance in apparel accessories. Price-conscious consumers, tough competition from low-priced fast fashion and online retailers coupled with frequent price promotions and discounting are the main drivers putting downward pressure on unit prices.
Sales of many of the categories in apparel accessories such as scarves, caps/ hats and in particular gloves are weather reliant. Milder autumns, and snowless, mild and short winters are increasingly common throughout Western Europe hampering volume growth from developing more positively.
Increased casualisation in office workplaces around Western Europe has seen ties perform the weakest of any category. Casual attire is now commonly accepted in many offices, and over 2002-2016 sales of ties have declined by no less than 36% in value.
Apparel accessories is forecast to languish until 2021, however volume sales are expected to develop positively at a 1% CAGR but will continue to be undermined by declining unit prices. Spain and Portugal will be bright spots in the region recovering from the economic turmoil in the early 2000s.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.