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Strategy Briefing
Apparel Accessories in Western Europe
Jul 2017
US$1,325Added to Cart
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About This Report
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Apparel accessories in Western Europe continue to struggle in 2016 with poor consumer confidence and economic uncertainty undermining growth. Price-conscious consumers, tough competition from fast fashion and online retailers coupled with continued price promotions and discounting have undermined value growth in the majority of the region’s countries. Due to increasing office casualisation, ties have declined dramatically making it the weakest-performing category in apparel accessories.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Apparel accessories have struggled
Apparel accessories in Western Europe have struggled following two major economic downturns in quick succession. Over 2011-2016, sales of apparel accessories posted a negative 1% CAGR, and only Germany and Sweden delivered positive value growth, with CAGRs of 1% and 2%, respectively, while most other countries posted declines over the period.
Unit prices undermine value growth
Declining unit prices have been the main culprit for the poor performance in apparel accessories. Price-conscious consumers, tough competition from low-priced fast fashion and online retailers coupled with frequent price promotions and discounting are the main drivers putting downward pressure on unit prices.
Warmer climate hampers volumes
Sales of many of the categories in apparel accessories such as scarves, caps/ hats and in particular gloves are weather reliant. Milder autumns, and snowless, mild and short winters are increasingly common throughout Western Europe hampering volume growth from developing more positively.
Increased casualisation sees ties fall out of favour
Increased casualisation in office workplaces around Western Europe has seen ties perform the weakest of any category. Casual attire is now commonly accepted in many offices, and over 2002-2016 sales of ties have declined by no less than 36% in value.
A gloomy outlook
Apparel accessories is forecast to languish until 2021, however volume sales are expected to develop positively at a 1% CAGR but will continue to be undermined by declining unit prices. Spain and Portugal will be bright spots in the region recovering from the economic turmoil in the early 2000s.
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Introduction
Scope
Key findings
Regional Overview
Western Europe in a global context
Years of struggle
Germany leads Western Europe
A tale of two countries
Few bright spots
Tie value growth declines sharply amidst casualisation
Specialist knowledge…
…and online advances cater to consumers’ needs
Leading Companies and Brands
Fragmentation shapes the industry…
…however leading companies perform the best…
…with diverse geographic reach
A static market since 2012
Forecast Projections
Spain set to overtake France
A gloomy outlook
Country Snapshots
Germany: Market context
Germany: Competitive and retail landscape
Italy: Market context
Italy: Competitive and retail landscape
UK: Market context
UK: Competitive and retail landscape
France: Market context
France: Competitive and retail landscape
Spain: Market context
Spain: Competitive and retail landscape
Turkey: Market context
Turkey: Competitive and retail landscape
Sweden: Market context
Sweden: Competitive and retail landscape
Norway: Market context
Norway: Competitive and retail landscape
Netherlands: Market context
Netherlands: Competitive and retail landscape
Denmark: Market context
Denmark: Competitive and retail landscape
Austria: Market context
Austria: Competitive and retail landscape
Portugal: Market context
Portugal: Competitive and retail landscape
Greece: Market context
Greece: Competitive and retail landscape
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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Complete Catalogue
Strategy Reports
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- Make Way for Generation Z: Marketing to Today’s Tweens and Teens | Feb 2011
- Big World: Impact of the Obesity Pandemic on Global Marketing Strategies | Jun 2008
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
- Shopping for Pleasure: The Development of Shopping as a Leisure Pursuit | May 2008
- The Green (and Variegated) Consumer | Mar 2008
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- Apparel and Footwear in Argentina | Feb 2021
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- Apparel and Footwear in Mexico | Feb 2021
- Apparel and Footwear in Morocco | Mar 2020
- Apparel and Footwear in Nigeria | Feb 2021
- Apparel and Footwear in Norway | Feb 2021
- Apparel and Footwear in Poland | Feb 2021
- Apparel and Footwear in Portugal | Feb 2021
- Apparel and Footwear in Romania | Feb 2021
- Apparel and Footwear in Russia | Feb 2021
- Apparel and Footwear in Saudi Arabia | Feb 2021
- Apparel and Footwear in Singapore | Feb 2021
- Apparel and Footwear in South Africa | May 2020
- Apparel and Footwear in South Korea | Feb 2021
- Apparel and Footwear in Spain | Feb 2021
- Apparel and Footwear in Sweden | Feb 2021
- Apparel and Footwear in Taiwan | Feb 2021
- Apparel and Footwear in Thailand | Feb 2021
- Apparel and Footwear in the Czech Republic | Feb 2021
- Apparel and Footwear in the Netherlands | Feb 2021
- Apparel and Footwear in the Philippines | Feb 2021
- Apparel and Footwear in the United Arab Emirates | Feb 2021
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- Apparel and Footwear in the US | Feb 2021
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