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Strategy Briefing

Apparel and Footwear in 2015: Trends, Developments and Prospects

42 pages, May 2015

US$1,325

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About This Report

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The global apparel and footwear market delivers steady performance despite softer growth in China and much weaker outlook in Russia and Brazil. Meanwhile, a sustained recovery in Western Europe remains elusive and improving economies are yet to provide a significant growth boost to apparel and footwear sales. This report explores most prominent trends from a geographic point of view as well as key drivers within apparel category dynamics in the current global market.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Resilient global apparel and footwear market growth despite economic headwinds

The delivers another year of solid growth in 2014 despite weakness in key markets including China, Russia and Brazil and ongoing difficulties in Western Europe.

Asia Pacific growth is slowing but region still remains the number one opportunity

Despite a slowdown in the Chinese economy, Asia Pacific remains the largest regional apparel and footwear market. International brands will continue to penetrate the region’s lower-tier cities especially in China where rising incomes will see market growth become more widespread.

US continues solid recovery

The US has shown solid post-recession recovery and the future looks promising. Although in 2015 China will take its leading position as the world’s largest market, performance and the expansion in the US will remain key for all fashion brands looking for global dominance.

Outlook for Western Europe is showing tentative signs of improvement

Although 2014 brought virtually no growth to the Western European apparel and footwear market, there are signs of a pick-up and positive momentum across some of the markets including Greece, Spain and Portugal, and 2015 is expected to be a year of fragile recovery following seven years of weak performance.

Menswear: the new growth area for the fashion industry

In 2014, the menswear category increased by 4.5% compared to 3.7% for womenswear and by 2019 will contribute and additional US$40 billion in sales to the global apparel and footwear market, leaving considerable capacity for category development. Men’s shirts, jeans, and jackets and coats are forecast to be the star performers.

Sportswear and comfort dressing to inspire innovation across all categories

The dynamic growth of performance and sports-inspired apparel and footwear has initiated a slow-burning but inexorable shift to comfort dressing as part of daily lifestyles. The shift is already visible across most categories, including denim, where brands are using innovation to drive growth and meet consumer needs.

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Introduction

Scope

Objectives

Key findings

Global Market Spotlight

Resilient performance despite economic headwinds across BRICs

Western Europe continues to hold back global growth

China to secure top spot in the global ranking in 2015

Sharper decline in global volume growth

R egional and Country Mix

Stuttering growth in emerging markets

Regional and Country Mix

Beyond China’s shadow, India leads double-digit growth

China’s slowdown deepens but growth is still substantial

Hong Kong issues pose threat to sustained future growth

India shows huge potential but is still underdeveloped

The explosion of mobile phone use and the m-commerce revolution

Japan’s modest improvement under threat

Eastern Europe growth threatened by Russia and Ukraine tensions

Russia expected to post decline in 2015

Ukraine will be slow to recover

Western Europe shows only little change in direction for now

A cautionary tale as bargain-hunting US consumers drive market

US growth spurs expansion of overseas players

Inflation and economic woes distort Latin American growth success

Import barriers make Latin America tough but possible to crack

Hosting the 2014 World Cup lifts sportswear sales

Middle East and Africa: Modern shopping centres boost growth

South Africa: Sub-Saharan Africa’s main shopping destination

Australia: Western brands lead to a climate of lower spending

Category Highlights

Fashion-conscious males present huge opportunity for menswear

Higher unit prices translate into great potential in luxury menswear

Sportswear continues on path of dynamic growth

Athleisure trend inspires innovation in denim

Childrenswear : Building apparel’s future growth

Future Outlook

Led by China, Asia Pacific will extend its lead

Middle East and Africa to provide fashion’s long-term growth

Twilight of the BRICs and the next fashion hotspots

Sportswear and comfort dressing to lead category growth

D efinitions

Definitions

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Megatrends

Strategy Briefing

Apparel and Footwear in 2015: Trends, Developments and Prospects

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Resilient global apparel and footwear market growth despite economic headwinds

Asia Pacific growth is slowing but region still remains the number one opportunity

US continues solid recovery

Outlook for Western Europe is showing tentative signs of improvement

Menswear: the new growth area for the fashion industry

Sportswear and comfort dressing to inspire innovation across all categories

Want to find out more about this report?

Table of Contents

Introduction

Scope

Objectives

Key findings

Global Market Spotlight

Resilient performance despite economic headwinds across BRICs

Western Europe continues to hold back global growth

China to secure top spot in the global ranking in 2015

Sharper decline in global volume growth

R egional and Country Mix

Stuttering growth in emerging markets

Regional and Country Mix

Beyond China’s shadow, India leads double-digit growth

China’s slowdown deepens but growth is still substantial

Hong Kong issues pose threat to sustained future growth

India shows huge potential but is still underdeveloped

The explosion of mobile phone use and the m-commerce revolution

Japan’s modest improvement under threat

Eastern Europe growth threatened by Russia and Ukraine tensions

Russia expected to post decline in 2015

Ukraine will be slow to recover

Western Europe shows only little change in direction for now

A cautionary tale as bargain-hunting US consumers drive market

US growth spurs expansion of overseas players

Inflation and economic woes distort Latin American growth success

Import barriers make Latin America tough but possible to crack

Hosting the 2014 World Cup lifts sportswear sales

Middle East and Africa: Modern shopping centres boost growth

South Africa: Sub-Saharan Africa’s main shopping destination

Australia: Western brands lead to a climate of lower spending

Category Highlights

Fashion-conscious males present huge opportunity for menswear

Higher unit prices translate into great potential in luxury menswear

Sportswear continues on path of dynamic growth

Athleisure trend inspires innovation in denim

Childrenswear : Building apparel’s future growth

Future Outlook

Led by China, Asia Pacific will extend its lead

Middle East and Africa to provide fashion’s long-term growth

Twilight of the BRICs and the next fashion hotspots

Sportswear and comfort dressing to lead category growth

D efinitions

Definitions

Why buy this report?

Want to find out more about this report?

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