Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Strategy Briefing

Apparel and Footwear in 2016: Trends, Developments and Prospects

45 pages, Jun 2016

US$1,325

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

The global apparel and footwear market continues to provide steady growth despite weakening performances in Brazil and Russia and softer growth in China. A sustained recovery in Western Europe remains elusive, while the Middle East and Africa further illustrates its strong growth potential providing a significant boost to global apparel and footwear sales. This report explores the most prominent trends from a geographic standpoint as well as key drivers within the global market.

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Resilient global growth despite economic headwinds

The global apparel and footwear market delivered another year of strong growth in 2015, increasing by 5% despite weakness in key markets, such as China, Russia and Brazil.

China’s growth slowing but Asia Pacific remains number one opportunity

For the first time, China’s year-on-year growth fell behind the rest of Asia Pacific. Despite a slowdown in the Chinese economy, Asia Pacific will retain its leading position as the largest apparel and footwear region with dynamic growth stemming from emerging markets such as India, Vietnam and Indonesia, providing potentially lucrative opportunities for international brands.

US remains leading market

The US continues to provide robust growth benefiting from a solid post-recession recovery. The slowdown in China has enabled the US to remain the world’s leading market to 2018, highlighting its strategic importance within the global industry.

Outlook for Western Europe showing tentative signs of improvement

Western Europe experienced negligible growth again in 2015, however, with the exception of Greece and Italy, there are signs of a turnaround as momentum builds in markets such as Turkey, Norway and Spain. As performance within the region varies, future growth appears fragile.

Proliferation of sportswear and comfort dressing continues

Wellness lifestyle trends, combined with dynamic growth of performance and sports-inspired apparel and footwear has led to an inexorable shift towards comfort dressing on a day-to-day basis. Noticeably, sports footwear continues to drive growth as consumers demand functionality and comfort in their everyday shoes.

Childrenswear dominates growth in apparel

Growth in childrenswear surpasses both men and womenswear in 2015 for the third consecutive year, driven by fashion’s infiltration into the category alongside favourable demographics and aspirational consumption in emerging markets.

Want to find out more about this report?

Request more information

Introduction

Scope

Objectives

Key findings

Global market spotlight

Resilient performance despite economic headwinds

Western Europe continues to be the weak link in global growth

US retains its number one positioning

Value growth leads, boosted by emerging markets

Sportswear’s winning streak…

…and childrenswear’s fashionable makeover

Regional and country mix

Stuttering growth in emerging markets

Emerging outpaces developed in internet retailing

Beyond China’s shadow, buoyant growth emerges

China falls behind rest of Asia Pacific

India illustrates huge potential

Evolving consumer demands…

…and a growing interest in sportswear

Fast fashion moves in on luxury territory in Hong Kong

Japan struggles to return to pre-crisis growth

US presents a robust but increasingly competitive environment

Sportswear strengthens its grip on the US

Very slow recovery continues in Western Europe

Eastern Europe strives for growth…

…but continue to be held back by Russia and Ukraine

Inflationary woes distort Latin Americas success

Olympics may provide a much-needed boost for Brazil

Middle East and Africa defies slowdown trend

South Africa acts as a stepping stone into Africa

Australia outpaces Western European rivals

Category highlights

Fashionably comfortable

Sportswear continues to provide dynamic growth

Footwear outpaces apparel

Challenging environment for denim calls for functionality

Micro-fashion fuels apparel

Fashion-conscious males boost menswear

Future outlook

Asia Pacific extends its lead further

Middle East and Africa to provide fashion’s long-term growth

Fashion’s future hotspots

Sportswear and comfort dressing to lead category growth

Report definitions

Definitions

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Strategy Briefing

Apparel and Footwear in 2016: Trends, Developments and Prospects

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Resilient global growth despite economic headwinds

China’s growth slowing but Asia Pacific remains number one opportunity

US remains leading market

Outlook for Western Europe showing tentative signs of improvement

Proliferation of sportswear and comfort dressing continues

Childrenswear dominates growth in apparel

Want to find out more about this report?

Table of Contents

Introduction

Scope

Objectives

Key findings

Global market spotlight

Resilient performance despite economic headwinds

Western Europe continues to be the weak link in global growth

US retains its number one positioning

Value growth leads, boosted by emerging markets

Sportswear’s winning streak…

…and childrenswear’s fashionable makeover

Regional and country mix

Stuttering growth in emerging markets

Emerging outpaces developed in internet retailing

Beyond China’s shadow, buoyant growth emerges

China falls behind rest of Asia Pacific

India illustrates huge potential

Evolving consumer demands…

…and a growing interest in sportswear

Fast fashion moves in on luxury territory in Hong Kong

Japan struggles to return to pre-crisis growth

US presents a robust but increasingly competitive environment

Sportswear strengthens its grip on the US

Very slow recovery continues in Western Europe

Eastern Europe strives for growth…

…but continue to be held back by Russia and Ukraine

Inflationary woes distort Latin Americas success

Olympics may provide a much-needed boost for Brazil

Middle East and Africa defies slowdown trend

South Africa acts as a stepping stone into Africa

Australia outpaces Western European rivals

Category highlights

Fashionably comfortable

Sportswear continues to provide dynamic growth

Footwear outpaces apparel

Challenging environment for denim calls for functionality

Micro-fashion fuels apparel

Fashion-conscious males boost menswear

Future outlook

Asia Pacific extends its lead further

Middle East and Africa to provide fashion’s long-term growth

Fashion’s future hotspots

Sportswear and comfort dressing to lead category growth

Report definitions

Definitions

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Strategy Reports

Country Reports

Recently Viewed

Complete Catalogue

Strategy Reports

Country Reports