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Learn moreFeb 2020
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Apparel and footwear registered modest current value growth in 2019, while volume sales saw a marginal decline. The Russian economy was not showing any real signs of recovery at the end of the review period, with the overall performance of apparel and footwear still being negatively affected by consumers’ low disposable incomes.
Russian consumers are becoming increasingly informed about products and their unit prices online, leading to them comparing products, researching reviews and consulting social media before making purchases. This is gradually changing companies’ policies in terms of reaching consumers through changing marketing communications.
The main way that companies were looking to attract consumers to make purchases was through discounting, which was naturally hurting players’ margins. Although this is not really a viable long-term tactic, price-sensitive Russian consumers love discounts and are getting ever more used to them.
While the non-grocery specialists channel, in particular apparel and footwear specialist retailers and other non-grocery specialists, continues to dominate sales of apparel and footwear in Russia, online retailing continued to record very strong sales and share growth at the end of the review period. Russians, particularly in the younger generations, are becoming increasingly familiar with internet retailing, with the population as a whole gradually overcoming its concerns with regard to online fraud.
Apparel and footwear’s prospects for the forecast period will be highly dependent on the future outlook of the Russian economy. With no major upturn in sight for the immediate future, consumers are expected to remain cautious in their spending.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Apparel and Footwear industry in Russia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Apparel and Footwear industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Apparel and Footwear in Russia market research report includes:
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Why buy this report?
This industry report originates from Passport, our Clothing and Footwear market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.