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Learn moreMar 2019
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Apparel and footwear registered moderate current value growth in 2018. The Russian economy did not show any signs of recovery at the end of the review period.
Russian consumers are becoming increasingly informed about products and their unit prices online, leading to them comparing products, researching reviews and consulting social media before purchasing. This gradually changes a company’s attitude towards consumers through changing marketing communications.
Some companies took advantage of the unstable Russian economy and tried to gain momentum at the end of the review period. Thus, a number of brands and retailers expanded their retail chains during 2018.
The growth focus within apparel and footwear in Russia gradually shifted to online retailing at the end of the review period. Russians, particularly younger generations, became increasingly familiar with internet retailing and gradually overcame their concerns regarding online fraud.
Apparel and footwear’s prospects for the forecast period will be highly dependent on the future outlook of the Russian economy. The Russian Ministry of Economic Development and Trade predicted GDP slowdown in 2019.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Apparel and Footwear industry in Russia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Apparel and Footwear industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Apparel and Footwear in Russia market research report includes:
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Why buy this report?
This industry report originates from Passport, our Clothing and Footwear market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.