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Country Report

Apparel and Footwear in

Apparel and Footwear in Russia

80 pages, Feb 2018

US$2,100

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Executive Summary

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Apparel and footwear registers marginally stronger performance in 2017

Despite a 3-year uninterrupted decline in consumers’ real disposable incomes of Russians, their economic optimism and confidence marginally increased in 2017. This became possible due to the stabilisation of national currency exchange rates and inflation slowdown.

The athleisure trend is notable across apparel and footwear

The athleisure trend remained a key driver of growth in apparel and footwear in 2017. Russian consumers increased their preference for combinations, which offer comfort, athletic fabrics and materials with a casual look at the end of the review period.

Weather anomalies affect the sales of new collections

Unusual weather conditions for seasons, for example, warm winter or a colder summer, affected the sales of new seasonal collections in apparel and footwear in 2017. Therefore, the cold and wet beginning of summer, which occurred in the Central European region of Russia in 2017, negatively affected the sale of summer collections across the categories.

Competitive landscape still highly fragmented, but internet retailing continues to rapidly expand

Apparel and footwear continued to be highly fragmented in Russia in 2017, due to the strong presence of no-name products and unknown brands from Asian manufacturers. The strong position of others in apparel and footwear was based mainly on the proliferation of low-cost local and foreign unbranded products with designs similar to those of the leading brands.

Future performance dependent on dynamics of economic recovery

Over the forecast period, apparel and footwear is anticipated to be largely determined by the speed of economic recovery in Russia and dynamics of consumers’ real disposable incomes. Since consumers’ incomes are expected to eventually grow with time, Russians will be increasingly interested in better quality and thus more expensive products, with price being less important by the end of the forecast period.

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Apparel Sample Report Apparel Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Apparel and Footwear industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Apparel and Footwear industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Apparel and Footwear in Russia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Apparel and Footwear in Russia?
What are the major brands in Russia?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Clothing and Footwear market research database.

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Apparel and Footwear in Russia

EXECUTIVE SUMMARY

Apparel and footwear registers marginally stronger performance in 2017

The athleisure trend is notable across apparel and footwear

Weather anomalies affect the sales of new collections

Competitive landscape still highly fragmented, but internet retailing continues to rapidly expand

Future performance dependent on dynamics of economic recovery

MARKET DATA

Table 1 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 2 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 7 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 1 Research Sources

Apparel Accessories in Russia

HEADLINES

PROSPECTS

Increasing illegal sales and counterfeiting damage apparel accessories

Lower disposable incomes continue to have negative impact on apparel accessories

COMPETITIVE LANDSCAPE

H&M takes over leadership

Competitive landscape remains fragmented

The retail distribution of apparel accessories expands in Russia

CATEGORY DATA

Table 13 Sales of Apparel Accessories by Category: Volume 2012-2017
Table 14 Sales of Apparel Accessories by Category: Value 2012-2017
Table 15 Sales of Apparel Accessories by Category: % Volume Growth 2012-2017
Table 16 Sales of Apparel Accessories by Category: % Value Growth 2012-2017
Table 17 NBO Company Shares of Apparel Accessories: % Value 2013-2017
Table 18 LBN Brand Shares of Apparel Accessories: % Value 2014-2017
Table 19 Forecast Sales of Apparel Accessories by Category: Volume 2017-2022
Table 20 Forecast Sales of Apparel Accessories by Category: Value 2017-2022
Table 21 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2017-2022
Table 22 Forecast Sales of Apparel Accessories by Category: % Value Growth 2017-2022

Childrenswear in Russia

HEADLINES

PROSPECTS

Declining birth rates pose threat to positive development of childrenswear

Government support to increase birth rate could aid future category growth

Introduction of obligatory school uniform varies in its effect on consumers

COMPETITIVE LANDSCAPE

Domestic players lead childrenswear in Russia in 2017

General apparel brands outperform childrenswear brands

CATEGORY DATA

Table 23 Sales of Childrenswear by Category: Volume 2012-2017
Table 24 Sales of Childrenswear by Category: Value 2012-2017
Table 25 Sales of Childrenswear by Category: % Volume Growth 2012-2017
Table 26 Sales of Childrenswear by Category: % Value Growth 2012-2017
Table 27 NBO Company Shares of Childrenswear: % Value 2013-2017
Table 28 LBN Brand Shares of Childrenswear: % Value 2014-2017
Table 29 Forecast Sales of Childrenswear by Category: Volume 2017-2022
Table 30 Forecast Sales of Childrenswear by Category: Value 2017-2022
Table 31 Forecast Sales of Childrenswear by Category: % Volume Growth 2017-2022
Table 32 Forecast Sales of Childrenswear by Category: % Value Growth 2017-2022

Footwear in Russia

HEADLINES

PROSPECTS

The rise of the athleisure trend adds dynamism to footwear

Increasing illegal sales and counterfeiting remain threats to footwear in Russia

COMPETITIVE LANDSCAPE

Competitive landscape remains fragmented in footwear in 2017

Specialists under pressure from low-cost footwear

Companies intensify their activity amid growing athleisure trend

CATEGORY DATA

Table 33 Sales of Footwear by Category: Volume 2012-2017
Table 34 Sales of Footwear by Category: Value 2012-2017
Table 35 Sales of Footwear by Category: % Volume Growth 2012-2017
Table 36 Sales of Footwear by Category: % Value Growth 2012-2017
Table 37 NBO Company Shares of Footwear: % Value 2013-2017
Table 38 LBN Brand Shares of Footwear: % Value 2014-2017
Table 39 Distribution of Footwear by Format: % Value 2012-2017
Table 40 Forecast Sales of Footwear by Category: Volume 2017-2022
Table 41 Forecast Sales of Footwear by Category: Value 2017-2022
Table 42 Forecast Sales of Footwear by Category: % Volume Growth 2017-2022
Table 43 Forecast Sales of Footwear by Category: % Value Growth 2017-2022

Hosiery in Russia

HEADLINES

PROSPECTS

Growth of hosiery constricted by unstable purchasing power

Growing athleisure trend has multidirectional effects on hosiery

COMPETITIVE LANDSCAPE

Multinationals increasingly dominate hosiery

Private label gains momentum in hosiery amid lower disposable incomes

CATEGORY DATA

Table 44 Sales of Hosiery by Category: Volume 2012-2017
Table 45 Sales of Hosiery by Category: Value 2012-2017
Table 46 Sales of Hosiery by Category: % Volume Growth 2012-2017
Table 47 Sales of Hosiery by Category: % Value Growth 2012-2017
Table 48 NBO Company Shares of Hosiery: % Value 2013-2017
Table 49 LBN Brand Shares of Hosiery: % Value 2014-2017
Table 50 Forecast Sales of Hosiery by Category: Volume 2017-2022
Table 51 Forecast Sales of Hosiery by Category: Value 2017-2022
Table 52 Forecast Sales of Hosiery by Category: % Volume Growth 2017-2022
Table 53 Forecast Sales of Hosiery by Category: % Value Growth 2017-2022

Jeans in Russia

HEADLINES

PROSPECTS

Outdated quality requirements of jeans constrict its performance

Rising popularity of jeans across all age segments supports value growth

COMPETITIVE LANDSCAPE

Competitive landscape remains highly fragmented in jeans in 2017

Digitalisation of Russian society creates new opportunities for companies

CATEGORY DATA

Table 54 Sales of Jeans: Volume 2012-2017
Table 55 Sales of Jeans: Value 2012-2017
Table 56 Sales of Jeans: % Volume Growth 2012-2017
Table 57 Sales of Jeans: % Value Growth 2012-2017
Table 58 Sales of Men’s Jeans: Volume 2012-2017
Table 59 Sales of Men’s Jeans: Value 2012-2017
Table 60 Sales of Men’s Jeans: % Volume Growth 2012-2017
Table 61 Sales of Men’s Jeans: % Value Growth 2012-2017
Table 62 Sales of Women’s Jeans: Volume 2012-2017
Table 63 Sales of Women’s Jeans: Value 2012-2017
Table 64 Sales of Women’s Jeans: % Volume Growth 2012-2017
Table 65 Sales of Women’s Jeans: % Value Growth 2012-2017
Table 66 NBO Company Shares of Jeans: % Value 2013-2017
Table 67 LBN Brand Shares of Jeans: % Value 2014-2017
Table 68 Forecast Sales of Jeans: Volume 2017-2022
Table 69 Forecast Sales of Jeans: Value 2017-2022
Table 70 Forecast Sales of Jeans: % Volume Growth 2017-2022
Table 71 Forecast Sales of Jeans: % Value Growth 2017-2022
Table 72 Forecast Sales of Men’s Jeans: Volume 2017-2022
Table 73 Forecast Sales of Men’s Jeans: Value 2017-2022
Table 74 Forecast Sales of Men’s Jeans: % Volume Growth 2017-2022
Table 75 Forecast Sales of Men’s Jeans: % Value Growth 2017-2022
Table 76 Forecast Sales of Women’s Jeans: Volume 2017-2022
Table 77 Forecast Sales of Women’s Jeans: Value 2017-2022
Table 78 Forecast Sales of Women’s Jeans: % Volume Growth 2017-2022
Table 79 Forecast Sales of Women’s Jeans: % Value Growth 2017-2022

Menswear in Russia

HEADLINES

PROSPECTS

Athleisure trend increases in visibility within menswear in 2017

Russian men still lag behind women when updating their wardrobes

COMPETITIVE LANDSCAP

Menswear continues to be highly fragmented

Private label gains momentum amidst lowering disposable incomes

CATEGORY DATA

Table 80 Sales of Menswear: Volume 2012-2017
Table 81 Sales of Menswear: Value 2012-2017
Table 82 Sales of Menswear: % Volume Growth 2012-2017
Table 83 Sales of Menswear: % Value Growth 2012-2017
Table 84 NBO Company Shares of Menswear: % Value 2013-2017
Table 85 LBN Brand Shares of Menswear: % Value 2014-2017
Table 86 NBO Company Shares of Men’s Nightwear: % Value 2013-2017
Table 87 LBN Brand Shares of Men’s Nightwear: % Value 2014-2017
Table 88 NBO Company Shares of Men’s Outerwear: % Value 2013-2017
Table 89 LBN Brand Shares of Men’s Outerwear: % Value 2014-2017
Table 90 NBO Company Shares of Men’s Swimwear: % Value 2013-2017
Table 91 LBN Brand Shares of Men’s Swimwear: % Value 2014-2017
Table 92 NBO Company Shares of Men’s Underwear: % Value 2013-2017
Table 93 LBN Brand Shares of Men’s Underwear: % Value 2014-2017
Table 94 Forecast Sales of Menswear: Volume 2017-2022
Table 95 Forecast Sales of Menswear: Value 2017-2022
Table 96 Forecast Sales of Menswear: % Volume Growth 2017-2022
Table 97 Forecast Sales of Menswear: % Value Growth 2017-2022

Sportswear in Russia

HEADLINES

PROSPECTS

Athleisure trend fuels performance of sportswear in 2017

Positive growth predicted for forecast period

Counterfeiting and illicit trade restrains growth of sportswear in Russia

COMPETITIVE LANDSCAPE

adidas retains leadership despite problems

New entries to sportswear in 2017

Sports goods stores and apparel and footwear specialists dominate distribution

CATEGORY DATA

Table 98 Sales of Sportswear: Value 2012-2017
Table 99 Sales of Sportswear: % Value Growth 2012-2017
Table 100 NBO Company Shares of Sportswear: % Value 2013-2017
Table 101 LBN Brand Shares of Sportswear: % Value 2014-2017
Table 102 Distribution of Sportswear by Format: % Value 2012-2017
Table 103 Forecast Sales of Sportswear: Value 2017-2022
Table 104 Forecast Sales of Sportswear: % Value Growth 2017-2022

Womenswear in Russia

HEADLINES

PROSPECTS

Deferred demand allows revival of womenswear in 2017

Bargain sales and discounts gain in popularity amid lower disposable incomes

COMPETITIVE LANDSCAPE

Competitive landscape remains highly fragmented in womenswear in 2017

Players to offer consumers multichannel options

Private label gains ground due to lower disposable incomes

CATEGORY DATA

Table 105 Sales of Womenswear: Volume 2012-2017
Table 106 Sales of Womenswear: Value 2012-2017
Table 107 Sales of Womenswear: % Volume Growth 2012-2017
Table 108 Sales of Womenswear: % Value Growth 2012-2017
Table 109 NBO Company Shares of Womenswear: % Value 2013-2017
Table 110 LBN Brand Shares of Womenswear: % Value 2014-2017
Table 111 NBO Company Shares of Women's Nightwear: % Value 2013-2017
Table 112 LBN Brand Shares of Women's Nightwear: % Value 2014-2017
Table 113 NBO Company Shares of Women's Outerwear: % Value 2013-2017
Table 114 LBN Brand Shares of Women's Outerwear: % Value 2014-2017
Table 115 NBO Company Shares of Women’s Swimwear: % Value 2013-2017
Table 116 LBN Brand Shares of Women’s Swimwear: % Value 2014-2017
Table 117 NBO Company Shares of Women's Underwear: % Value 2013-2017
Table 118 LBN Brand Shares of Women's Underwear: % Value 2014-2017
Table 119 Forecast Sales of Womenswear: Volume 2017-2022
Table 120 Forecast Sales of Womenswear: Value 2017-2022
Table 121 Forecast Sales of Womenswear: % Volume Growth 2017-2022
Table 122 Forecast Sales of Womenswear: % Value Growth 2017-2022

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Megatrends

Country Report

Apparel and Footwear in Russia

New Report Guarantee

Executive Summary

New Report Guarantee

Apparel and footwear registers marginally stronger performance in 2017

The athleisure trend is notable across apparel and footwear

Weather anomalies affect the sales of new collections

Competitive landscape still highly fragmented, but internet retailing continues to rapidly expand

Future performance dependent on dynamics of economic recovery

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Apparel and Footwear in Russia

EXECUTIVE SUMMARY

Apparel and footwear registers marginally stronger performance in 2017

The athleisure trend is notable across apparel and footwear

Weather anomalies affect the sales of new collections

Competitive landscape still highly fragmented, but internet retailing continues to rapidly expand

Future performance dependent on dynamics of economic recovery

MARKET DATA

DEFINITIONS

SOURCES

Apparel Accessories in Russia

HEADLINES

PROSPECTS

Increasing illegal sales and counterfeiting damage apparel accessories

Lower disposable incomes continue to have negative impact on apparel accessories

COMPETITIVE LANDSCAPE

H&M takes over leadership

Competitive landscape remains fragmented

The retail distribution of apparel accessories expands in Russia

CATEGORY DATA

Childrenswear in Russia

HEADLINES

PROSPECTS

Declining birth rates pose threat to positive development of childrenswear

Government support to increase birth rate could aid future category growth

Introduction of obligatory school uniform varies in its effect on consumers

COMPETITIVE LANDSCAPE

Domestic players lead childrenswear in Russia in 2017

General apparel brands outperform childrenswear brands

CATEGORY DATA

Footwear in Russia

HEADLINES

PROSPECTS

The rise of the athleisure trend adds dynamism to footwear

Increasing illegal sales and counterfeiting remain threats to footwear in Russia

COMPETITIVE LANDSCAPE

Competitive landscape remains fragmented in footwear in 2017

Specialists under pressure from low-cost footwear

Companies intensify their activity amid growing athleisure trend

CATEGORY DATA

Hosiery in Russia

HEADLINES

PROSPECTS

Growth of hosiery constricted by unstable purchasing power

Growing athleisure trend has multidirectional effects on hosiery

COMPETITIVE LANDSCAPE

Multinationals increasingly dominate hosiery

Private label gains momentum in hosiery amid lower disposable incomes

CATEGORY DATA

Jeans in Russia

HEADLINES

PROSPECTS

Outdated quality requirements of jeans constrict its performance

Rising popularity of jeans across all age segments supports value growth

COMPETITIVE LANDSCAPE

Competitive landscape remains highly fragmented in jeans in 2017

Digitalisation of Russian society creates new opportunities for companies

CATEGORY DATA

Menswear in Russia

HEADLINES

PROSPECTS

Athleisure trend increases in visibility within menswear in 2017

Russian men still lag behind women when updating their wardrobes