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Country Report

Apparel and Footwear in

Apparel and Footwear in Russia

79 pages, Mar 2019

US$2,100

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Apparel and footwear records moderate performance

Apparel and footwear registered moderate current value growth in 2018. The Russian economy did not show any signs of recovery at the end of the review period.

Change in marketing communications and high discounting levels

Russian consumers are becoming increasingly informed about products and their unit prices online, leading to them comparing products, researching reviews and consulting social media before purchasing. This gradually changes a company’s attitude towards consumers through changing marketing communications.

Expansion of retail chains amidst economic instability

Some companies took advantage of the unstable Russian economy and tried to gain momentum at the end of the review period. Thus, a number of brands and retailers expanded their retail chains during 2018.

Online apparel and footwear sales maintain healthy growth

The growth focus within apparel and footwear in Russia gradually shifted to online retailing at the end of the review period. Russians, particularly younger generations, became increasingly familiar with internet retailing and gradually overcame their concerns regarding online fraud.

No significant recovery expected amidst ongoing economic slowdown

Apparel and footwear’s prospects for the forecast period will be highly dependent on the future outlook of the Russian economy. The Russian Ministry of Economic Development and Trade predicted GDP slowdown in 2019.

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Apparel Sample Report Apparel Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Apparel and Footwear industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Apparel and Footwear industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Apparel and Footwear in Russia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Apparel and Footwear in Russia?
What are the major brands in Russia?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Clothing and Footwear market research database.

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Apparel and Footwear in Russia

EXECUTIVE SUMMARY

Apparel and footwear records moderate performance

Change in marketing communications and high discounting levels

Expansion of retail chains amidst economic instability

Online apparel and footwear sales maintain healthy growth

No significant recovery expected amidst ongoing economic slowdown

MARKET DATA

Table 1 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 2 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 7 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

DEFINITIONS

Other terminology:

SOURCES

Summary 1 Research Sources

Apparel Accessories in Russia

HEADLINES

PROSPECTS

Demand for apparel accessories remains low

Seasonality of apparel accessories in Russia

COMPETITIVE LANDSCAPE

Fast fashion brands continue to make gains in 2018

Apparel accessories remains heavily fragmented with many small players

Internet retailing gains value share

CATEGORY DATA

Table 13 Sales of Apparel Accessories by Category: Volume 2013-2018
Table 14 Sales of Apparel Accessories by Category: Value 2013-2018
Table 15 Sales of Apparel Accessories by Category: % Volume Growth 2013-2018
Table 16 Sales of Apparel Accessories by Category: % Value Growth 2013-2018
Table 17 NBO Company Shares of Apparel Accessories: % Value 2014-2018
Table 18 LBN Brand Shares of Apparel Accessories: % Value 2015-2018
Table 19 Forecast Sales of Apparel Accessories by Category: Volume 2018-2023
Table 20 Forecast Sales of Apparel Accessories by Category: Value 2018-2023
Table 21 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Apparel Accessories by Category: % Value Growth 2018-2023

Childrenswear in Russia

HEADLINES

PROSPECTS

Growing number of teenagers to support childrenswear over the forecast period

Parents are considerate with their spending

Baby and toddler wear is worst performer

Internet retailing gains share within childrenswear

COMPETITIVE LANDSCAPE

Competitive landscape is highly fragmented

Active promotions and discounts are noticeable in childrenswear

Collaboration with social media to create and promote childrenswear

CATEGORY DATA

Table 23 Sales of Childrenswear by Category: Volume 2013-2018
Table 24 Sales of Childrenswear by Category: Value 2013-2018
Table 25 Sales of Childrenswear by Category: % Volume Growth 2013-2018
Table 26 Sales of Childrenswear by Category: % Value Growth 2013-2018
Table 27 NBO Company Shares of Childrenswear: % Value 2014-2018
Table 28 LBN Brand Shares of Childrenswear: % Value 2015-2018
Table 29 Forecast Sales of Childrenswear by Category: Volume 2018-2023
Table 30 Forecast Sales of Childrenswear by Category: Value 2018-2023
Table 31 Forecast Sales of Childrenswear by Category: % Volume Growth 2018-2023
Table 32 Forecast Sales of Childrenswear by Category: % Value Growth 2018-2023

Footwear in Russia

HEADLINES

PROSPECTS

Athleisure trend within footwear gains in prominence

Low purchasing power hinders growth of footwear

COMPETITIVE LANDSCAPE

Fragmented landscape is led by domestic players

Development of multi-brand stores

Opportunities for new technologies in attracting consumers within footwear

CATEGORY DATA

Table 33 Sales of Footwear by Category: Volume 2013-2018
Table 34 Sales of Footwear by Category: Value 2013-2018
Table 35 Sales of Footwear by Category: % Volume Growth 2013-2018
Table 36 Sales of Footwear by Category: % Value Growth 2013-2018
Table 37 NBO Company Shares of Footwear: % Value 2014-2018
Table 38 LBN Brand Shares of Footwear: % Value 2015-2018
Table 39 Distribution of Footwear by Format: % Value 2013-2018
Table 40 Forecast Sales of Footwear by Category: Volume 2018-2023

Hosiery in Russia

HEADLINES

PROSPECTS

Hosiery demand softens in a slowing economy

Non-sheer hosiery outperforms sheer hosiery

Unorganised retailing and illicit trade pose threats to growth

COMPETITIVE LANDSCAPE

Hosiery is highly fragmented category

Private label hosiery makes inroads

CATEGORY DATA

Table 41 Sales of Hosiery by Category: Volume 2013-2018
Table 42 Sales of Hosiery by Category: Value 2013-2018
Table 43 Sales of Hosiery by Category: % Volume Growth 2013-2018
Table 44 Sales of Hosiery by Category: % Value Growth 2013-2018
Table 45 NBO Company Shares of Hosiery: % Value 2014-2018
Table 46 LBN Brand Shares of Hosiery: % Value 2015-2018
Table 47 Forecast Sales of Hosiery by Category: Volume 2018-2023
Table 48 Forecast Sales of Hosiery by Category: Value 2018-2023
Table 49 Forecast Sales of Hosiery by Category: % Volume Growth 2018-2023
Table 50 Forecast Sales of Hosiery by Category: % Value Growth 2018-2023

Jeans in Russia

HEADLINES

PROSPECTS

Jeans continues to be fashion classic

Potential barriers to growth are illegal sales and counterfeiting

Consumers inclined towards economy and super premium jeans

COMPETITIVE LANDSCAPE

Digital technology offered in outlets

Levi’s offers personalisation

New sustainable Swedish brand emerges

CATEGORY DATA

Table 51 Sales of Jeans by Category: Volume 2013-2018
Table 52 Sales of Jeans by Category: Value 2013-2018
Table 53 Sales of Jeans by Category: % Volume Growth 2013-2018
Table 54 Sales of Jeans by Category: % Value Growth 2013-2018
Table 55 Sales of Men’s Jeans by Category: Volume 2013-2018
Table 56 Sales of Men’s Jeans by Category: Value 2013-2018
Table 57 Sales of Men’s Jeans by Category: % Volume Growth 2013-2018
Table 58 Sales of Men’s Jeans by Category: % Value Growth 2013-2018
Table 59 Sales of Women’s Jeans by Category: Volume 2013-2018
Table 60 Sales of Women’s Jeans by Category: Value 2013-2018
Table 61 Sales of Women’s Jeans by Category: % Volume Growth 2013-2018
Table 62 Sales of Women’s Jeans by Category: % Value Growth 2013-2018
Table 63 NBO Company Shares of Jeans: % Value 2014-2018
Table 64 LBN Brand Shares of Jeans: % Value 2015-2018
Table 65 Forecast Sales of Jeans by Category: Volume 2018-2023
Table 66 Forecast Sales of Jeans by Category: Value 2018-2023
Table 67 Forecast Sales of Jeans by Category: % Volume Growth 2018-2023
Table 68 Forecast Sales of Jeans by Category: % Value Growth 2018-2023
Table 69 Forecast Sales of Men’s Jeans by Category: Volume 2018-2023
Table 70 Forecast Sales of Men’s Jeans by Category: Value 2018-2023
Table 71 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2018-2023
Table 72 Forecast Sales of Men’s Jeans by Category: % Value Growth 2018-2023
Table 73 Forecast Sales of Women’s Jeans by Category: Volume 2018-2023
Table 74 Forecast Sales of Women’s Jeans by Category: Value 2018-2023
Table 75 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2018-2023
Table 76 Forecast Sales of Women’s Jeans by Category: % Value Growth 2018-2023

Menswear in Russia

HEADLINES

PROSPECTS

Stable current value growth expected for menswear

Menswear’s development impacted by casual lifestyle

COMPETITIVE LANDSCAPE

Increasing competition within menswear

Digitalisation contributes to emergence of new technologies in apparel

CATEGORY DATA

Table 77 Sales of Menswear by Category: Volume 2013-2018
Table 78 Sales of Menswear by Category: Value 2013-2018
Table 79 Sales of Menswear by Category: % Volume Growth 2013-2018
Table 80 Sales of Menswear by Category: % Value Growth 2013-2018
Table 81 NBO Company Shares of Menswear: % Value 2014-2018
Table 82 LBN Brand Shares of Menswear: % Value 2015-2018
Table 83 NBO Company Shares of Men’s Nightwear: % Value 2014-2018
Table 84 LBN Brand Shares of Men’s Nightwear: % Value 2015-2018
Table 85 NBO Company Shares of Men’s Outerwear: % Value 2014-2018
Table 86 LBN Brand Shares of Men’s Outerwear: % Value 2015-2018
Table 87 NBO Company Shares of Men’s Swimwear: % Value 2014-2018
Table 88 LBN Brand Shares of Men’s Swimwear: % Value 2015-2018
Table 89 NBO Company Shares of Men’s Underwear: % Value 2014-2018
Table 90 LBN Brand Shares of Men’s Underwear: % Value 2015-2018
Table 91 Forecast Sales of Menswear by Category: Volume 2018-2023
Table 92 Forecast Sales of Menswear by Category: Value 2018-2023
Table 93 Forecast Sales of Menswear by Category: % Volume Growth 2018-2023
Table 94 Forecast Sales of Menswear by Category: % Value Growth 2018-2023

Sportswear in Russia

HEADLINES

PROSPECTS

Sportswear benefits from athleisure trend and shift towards casualwear

Economic slowdown hinders growth despite trends favouring sportswear

COMPETITIVE LANDSCAPE

Sponsorship as a way to improve sales

Smart footwear emerges

Sports goods stores engage in new technology

CATEGORY DATA

Table 95 Sales of Sportswear by Category: Value 2013-2018
Table 96 Sales of Sportswear by Category: % Value Growth 2013-2018
Table 97 NBO Company Shares of Sportswear: % Value 2014-2018
Table 98 LBN Brand Shares of Sportswear: % Value 2015-2018
Table 99 Distribution of Sportswear by Format: % Value 2013-2018
Table 100 Forecast Sales of Sportswear by Category: Value 2018-2023
Table 101 Forecast Sales of Sportswear by Category: % Value Growth 2018-2023

Womenswear in Russia

HEADLINES

PROSPECTS

Growing polarisation in womenswear

Athleisure and a stronger focus on sports-inspired apparel in womenswear

COMPETITIVE LANDSCAPE

Brands’ expansion plans

H&M Hennes & Mauritz launches new brand to Russia

Competition balanced between domestic and international companies

CATEGORY DATA

Table 102 Sales of Womenswear by Category: Volume 2013-2018
Table 103 Sales of Womenswear by Category: Value 2013-2018
Table 104 Sales of Womenswear by Category: % Volume Growth 2013-2018
Table 105 Sales of Womenswear by Category: % Value Growth 2013-2018
Table 106 NBO Company Shares of Womenswear: % Value 2014-2018
Table 107 LBN Brand Shares of Womenswear: % Value 2015-2018
Table 108 NBO Company Shares of Women's Nightwear: % Value 2014-2018
Table 109 LBN Brand Shares of Women's Nightwear: % Value 2015-2018
Table 110 NBO Company Shares of Women's Outerwear: % Value 2014-2018
Table 111 LBN Brand Shares of Women's Outerwear: % Value 2015-2018
Table 112 NBO Company Shares of Women’s Swimwear: % Value 2014-2018
Table 113 LBN Brand Shares of Women’s Swimwear: % Value 2015-2018
Table 114 NBO Company Shares of Women's Underwear: % Value 2014-2018
Table 115 LBN Brand Shares of Women's Underwear: % Value 2015-2018
Table 116 Forecast Sales of Womenswear by Category: Volume 2018-2023
Table 117 Forecast Sales of Womenswear by Category: Value 2018-2023
Table 118 Forecast Sales of Womenswear by Category: % Volume Growth 2018-2023
Table 119 Forecast Sales of Womenswear by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Apparel and Footwear in Russia

New Report Guarantee

Executive Summary

New Report Guarantee

Apparel and footwear records moderate performance

Change in marketing communications and high discounting levels

Expansion of retail chains amidst economic instability

Online apparel and footwear sales maintain healthy growth

No significant recovery expected amidst ongoing economic slowdown

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Apparel and Footwear in Russia

EXECUTIVE SUMMARY

Apparel and footwear records moderate performance

Change in marketing communications and high discounting levels

Expansion of retail chains amidst economic instability

Online apparel and footwear sales maintain healthy growth

No significant recovery expected amidst ongoing economic slowdown

MARKET DATA

DEFINITIONS

Other terminology:

SOURCES

Apparel Accessories in Russia

HEADLINES

PROSPECTS

Demand for apparel accessories remains low

Seasonality of apparel accessories in Russia

COMPETITIVE LANDSCAPE

Fast fashion brands continue to make gains in 2018

Apparel accessories remains heavily fragmented with many small players

Internet retailing gains value share

CATEGORY DATA

Childrenswear in Russia

HEADLINES

PROSPECTS

Growing number of teenagers to support childrenswear over the forecast period

Parents are considerate with their spending

Baby and toddler wear is worst performer

Internet retailing gains share within childrenswear

COMPETITIVE LANDSCAPE

Competitive landscape is highly fragmented

Active promotions and discounts are noticeable in childrenswear

Collaboration with social media to create and promote childrenswear

CATEGORY DATA

Footwear in Russia

HEADLINES

PROSPECTS

Athleisure trend within footwear gains in prominence

Low purchasing power hinders growth of footwear

COMPETITIVE LANDSCAPE

Fragmented landscape is led by domestic players

Development of multi-brand stores

Opportunities for new technologies in attracting consumers within footwear

CATEGORY DATA

Hosiery in Russia

HEADLINES

PROSPECTS

Hosiery demand softens in a slowing economy

Non-sheer hosiery outperforms sheer hosiery

Unorganised retailing and illicit trade pose threats to growth

COMPETITIVE LANDSCAPE

Hosiery is highly fragmented category

Private label hosiery makes inroads

CATEGORY DATA

Jeans in Russia

HEADLINES

PROSPECTS

Jeans continues to be fashion classic

Potential barriers to growth are illegal sales and counterfeiting

Consumers inclined towards economy and super premium jeans

COMPETITIVE LANDSCAPE

Digital technology offered in outlets

Levi’s offers personalisation

New sustainable Swedish brand emerges