The apparel and footwear industry has been hit particularly hard by the Coronavirus (COVID-19) pandemic. This briefing provides Euromonitor International’s Apparel and Footwear Q1 2021 quarterly research results and market updates on 2020-2025 forecasts.
Euromonitor International’s Apparel and Footwear March (Q1) 2021 update sees a marginal downgrade against expectations at the time of publication of the December 2020 baseline. The latest research estimates that global apparel and footwear sales are likely to see a return to growth in 2021, of 10.5%, a 0.6-percentage-point downgrade versus the researched baseline in December 2020.
The recent apparel and footwear forecast update reflects a high degree of uncertainty, given unclear and changing epidemiological trends across markets. While COVID-19 vaccines are being rolled out in some markets, the demand for new clothing and footwear will remain low until social life and businesses start to normalise.
Growth forecasts in 2020-2025 across all top 10 apparel and footwear markets have been slightly downgraded from the December 2020 baseline. The easing pandemic restrictions, progress in vaccinations and fiscal stimulus could push economic activity in the forecast period.
China is already seeing a steady recovery from the COVID-19 pandemic, thanks to a strong comeback in consumer spending. The country will be a key driver of global apparel and footwear sales growth.
During the March (Q1) 2021 update, footwear saw the largest downward revision in forecast growth from the December 2020 baseline. The extended period of social distancing measures and travel restrictions, along with hybrid or remote work and learning and cancellations of special events, is delaying the expected recovery in demand for business, formal and occasion footwear.
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