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Strategy Briefing

Apparel and Footwear Retailing in Brazil: Trends and Prospects

35 pages, Jan 2014

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

As a member of the BRIC quartet, Brazil has garnered significant attention on the global apparel and footwear retailing stage. While international fashion brands navigate a challenging operational environment, domestic players continue to capitalise on the country’s booming middle class and emerging lower-tier cities. The briefing analyses Brazil’s apparel and footwear retailing landscape and assesses key category trends.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Aspirational middle class with high levels of discretionary spending

With non-grocery retail in Brazil taking a higher proportion of total retail spend than the global average, the Brazilian proclivity for discretionary purchases is benefiting the apparel and footwear market.

Second- and third-tier cities grow in importance

As the retail environment in first-tier cities matures, retail development is moving to less-saturated second- and third-tier markets, where rising incomes are fuelling demand.

An uncertain future for credit-fuelled consumption

Accessibility to credit has been a major driver of expenditure growth in Brazil. However, with consumer sentiment shifting in favour of reducing debt, spending levels could be hit in the short to medium term.

Domestic apparel and footwear retailers are the biggest winners

While the Brazilian apparel and footwear specialist retailers market is highly fragmented, domestic players have seen the strongest growth in share. Their strength in lower-tier cities also holds them in good stead for future growth.

International fashion brands challenged by the “Brazil cost”

International brands are yet to crack the Brazilian market, despite its allure. High costs of operation and polar opposite seasonality to the northern hemisphere remain the primary challenges.

Aspiration factor ranks highly in womenswear

Within womenswear, affordable brands with an aspirational image have been the best performers, with celebrity endorsements and designer collaborations being popular marketing strategies.

Menswear is an untapped opportunity

The spending power of Brazilian men is growing rapidly, and remains double that of women. Growing awareness over personal grooming and appearance also heralds a bright future for menswear.

What this report includes

Top-level strategic analysis of how major consumer trends will influence global markets
Consumer insight
Impact across all relevant consumer markets
Unique graphics and case studies
Key market snapshots
Accompanying presentation to synthesise main findings

Why buy this report

Identify factors driving change now and in the future
Understand motivation
Forward-looking outlook
Briefings and presentation should provoke lively discussion at senior level
Take a step back from micro trends
Get up to date estimates and comment

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Introduction

Scope

Key findings

Shifting Distribution Landscape

Brazil: Key facts

Brazilian retail enjoys high level of discretionary spend

Apparel and footwear specialists perform strongly in Brazil

Apparel and footwear retail market remains highly fragmented

International brands navigate the “Brazil cost”

Seasonality poses a key challenge in Brazi l

Twin opportunities for apparel retailers in Brazil

Brazilian consumers spoilt for choice in apparel retail

Second- and third-tier cities set to grow in importance

Shopping malls break new ground

Where to next? Brazil’s key regional battlegrounds

Aspiration defines Brazil’s new middle-class consumers

Growing incomes improve prospects at higher price points

Credit card culture is a boon for apparel - but is popularity waning?

Apparel Market Dynamics

Brazil leads regional apparel growth

Brazil: Category breakdown

The aspiration factor ranks high among Brazilian women

Local players challenge C&A’s leading position in womenswear

Personal appearance concerns bode well for menswear

Sportswear, local brands see strong gains in menswear

Attention to detail drives growth in innerwear categories

Retail expansion likely for underwear brands

Childrenswear shows resilience

Hosiery: Nascent but growing category in Brazil

Performance sportswear to benefit from upcoming events

Key Takeaways

Brazil: Key opportunities and challenges

Report Definitions

Definitions (1)

Definitions (2)

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Megatrends

Strategy Briefing

Apparel and Footwear Retailing in Brazil: Trends and Prospects

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Aspirational middle class with high levels of discretionary spending

Second- and third-tier cities grow in importance

An uncertain future for credit-fuelled consumption

Domestic apparel and footwear retailers are the biggest winners

International fashion brands challenged by the “Brazil cost”

Aspiration factor ranks highly in womenswear

Menswear is an untapped opportunity

What this report includes

Why buy this report

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Shifting Distribution Landscape

Brazil: Key facts

Brazilian retail enjoys high level of discretionary spend

Apparel and footwear specialists perform strongly in Brazil

Apparel and footwear retail market remains highly fragmented

International brands navigate the “Brazil cost”

Seasonality poses a key challenge in Brazi l

Twin opportunities for apparel retailers in Brazil

Brazilian consumers spoilt for choice in apparel retail

Second- and third-tier cities set to grow in importance

Shopping malls break new ground

Where to next? Brazil’s key regional battlegrounds

Aspiration defines Brazil’s new middle-class consumers

Growing incomes improve prospects at higher price points

Credit card culture is a boon for apparel - but is popularity waning?

Apparel Market Dynamics

Brazil leads regional apparel growth

Brazil: Category breakdown

The aspiration factor ranks high among Brazilian women

Local players challenge C&A’s leading position in womenswear

Personal appearance concerns bode well for menswear

Sportswear, local brands see strong gains in menswear

Attention to detail drives growth in innerwear categories

Retail expansion likely for underwear brands

Childrenswear shows resilience

Hosiery: Nascent but growing category in Brazil

Performance sportswear to benefit from upcoming events

Key Takeaways

Brazil: Key opportunities and challenges

Report Definitions

Definitions (1)

Definitions (2)

Why buy this report?

Want to find out more about this report?

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