The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreJan 2014
US$1,325Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
As a member of the BRIC quartet, Brazil has garnered significant attention on the global apparel and footwear retailing stage. While international fashion brands navigate a challenging operational environment, domestic players continue to capitalise on the country’s booming middle class and emerging lower-tier cities. The briefing analyses Brazil’s apparel and footwear retailing landscape and assesses key category trends.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
With non-grocery retail in Brazil taking a higher proportion of total retail spend than the global average, the Brazilian proclivity for discretionary purchases is benefiting the apparel and footwear market.
As the retail environment in first-tier cities matures, retail development is moving to less-saturated second- and third-tier markets, where rising incomes are fuelling demand.
Accessibility to credit has been a major driver of expenditure growth in Brazil. However, with consumer sentiment shifting in favour of reducing debt, spending levels could be hit in the short to medium term.
While the Brazilian apparel and footwear specialist retailers market is highly fragmented, domestic players have seen the strongest growth in share. Their strength in lower-tier cities also holds them in good stead for future growth.
International brands are yet to crack the Brazilian market, despite its allure. High costs of operation and polar opposite seasonality to the northern hemisphere remain the primary challenges.
Within womenswear, affordable brands with an aspirational image have been the best performers, with celebrity endorsements and designer collaborations being popular marketing strategies.
The spending power of Brazilian men is growing rapidly, and remains double that of women. Growing awareness over personal grooming and appearance also heralds a bright future for menswear.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.